digital customer service

In the last few weeks, companies everywhere have had to make important decisions on how to adapt their marketing strategies to the rapidly changing circumstances…

Customer journey mapping can help to identify strengths and weaknesses with your sales, marketing, and customer support tactics so that you can improve the experience…

If you’re looking for a way to truly understand how your customers are feeling about their experience with your brand, it could be time to…

You’ve put together a solid review strategy to improve local SEO and build your online reputation, and now you’re seeing a few subpar reviews come…

On a scale of 1 to 5, how do your customers feel about your business? That question is getting asked and answered about your business…

Once upon a time, community banks and credit unions cornered the market on personalized communications and a neighbor-to-neighbor experience for their customers. But now, with…

It’s never too early to start forecasting what’s going to be ‘the next big thing’ in the digital marketing and tech landscape in 2017. emfluence has compiled trends and expectations from across our agency team members to bring you an array of predictions for what to look for, and more importantly plan for in 2017. The boldest prediction of all? 60% of the time our predictions are right, every time.

There are many moving parts to an SEO campaign and having a roadmap that lists the items to accomplish and the actions we will take to fix & optimize your site, can be the best tool. A solid roadmap can consist of:

This will not be the greatest blog post you have ever read. But it will give insight on how to navigate setting expectations with clients.

We sought to improve our digital agency’s proposals through testing various tools outside of the traditional Word, PowerPoint, and InDesign documents. I average seven proposals per month and with my growing team, I assist in more than I can keep up with. I needed a way to create documents for sales templates that were easy for my team to access, with easy design capabilities to save time and a way for us to track the results more effectively. One of the tools I came across in an article was Qwilr. We decided to give it a test run.

I’m writing this blog post because I just can’t hold in my excitement. Let’s Encrypt has just entered public beta! Read on for technical details.

Customer acquisition is only a small piece of your audience’s marketing journey. Oftentimes, marketing efforts are successful in bringing customers onto a website, but your…

Over the last year, I’ve attended a few banking conferences and a hot topic that’s often brought up is the future of the bank branch….

Buzzsumo, a content research platform, recently released a new feature in their arsenal of content measurement called SumoRank. This new addition aims to fill a…

Are you an all day every day user of the Amazon Web Services (AWS) management console? Do you represent a number of clients, each with…

You got your customer to your site, helped them find what they were looking for, and now they’re ready to order. Nice work! While it…

In this age of data, endless supplies of information can be accessed with just a click of a button. But most of us have no…

An interesting email arrived the other day that has caused me to rethink how I document the work we do for clients. From: emfluence Accounting…

In a fantastic SXSWi panel on the growing area of social customer service, the people behind the social media voices of Southwest Airlines, Chase Financial and Samsung spoke to a packed room about how the big guys handle (and learn from!) social media. My 3 favorite quotes:

In a 2012 study, customers cited “impersonal communications” and “lack of services” as one of the top reasons they tried another bank. Using automated profile-based communications — or Profile Pathways — can build better banking relationships.

Helzberg Diamonds offered a deal last week that seemed too good to be true… and turned out it was. Their online system had a glitch and their advertised “surprise savings” were a surprise even to them! These are the moments that define a company’s reputation. There are a lot of lessons to be taken from how Helzberg handled the potential catastrophe.