If you work in higher education marketing and your job requires any of the following: new student recruitment current student interactions graduate student communications Then I am writing this blog post just for you (but wait – if you don’t work in higher education and your job doesn’t require any of the above, you’ll probably still get some great ideas from the rest of this blog. Stick around!). We’re about to dive into the world of influencer marketing and how you can integrate this tactic into your own […]
From our work with community colleges to universities, technical schools, and career colleges, we’ve got quite a tenure with Higher Education marketing. In fact, using the emfluence Marketing Platform and our experienced Higher Education agency team, we’ve successfully increased Higher Education conversion rates by at least 5% and helped drive in more than a million dollars in additional revenue using email nurtures alone. That’s a powerful impact for Admissions teams looking for a recruiting edge—but that’s not all we can do for your school. With experience in every part of the student lifecycle, we can improve your conversions and engagement, from finding prospective students to enrollment, the first year of school, preparing for graduation, and long-term alumni relationships.
Digital Marketing for Higher Education
emfluence has a storied history of working in Higher Education marketing. With our experience across a range of universities, career colleges, technical schools, and more, a good Higher Education marketing strategy for digital communications should include:
Turning Leads into Students
Connecting with Existing Students
Engaging Students Post-Graduation
Privacy
What We Recommend in Higher Education Marketing
Email and Marketing Automation
Student Generated Content
Social Media
ADA Compliance
Website Design and Development
Now What?
Articles about Higher Education

How to Build a Social Media Calendar for the Academic Year
Summer vacation is almost here, but don’t swap your shoes for flipflops just yet. For marketers in higher education, this is the perfect time to map out your social media calendar for the academic year. Social media is a key component of a good content marketing plan, and like any plan, you should start your social media calendar for the academic year with goals and KPIs. Here’s how: Social Media Marketing Goals Content marketing is most successful when you understand what you hope to achieve. Setting goals (examples […]