If you work in higher education marketing and your job requires any of the following: new student recruitment current student interactions graduate student communications …
Concorde Career Colleges, Inc. owns and operates proprietary, post-secondary institutions that offer vocational career training for careers in health care. Concorde currently offers over 20 programs on 16 campuses in 8 states.
With a bulk of early funnel leads coming in from a range of sources, the Concorde Career Colleges team runs an ongoing lead nurture email series designed to convert early funnel leads into enrolled students (called starts). The series originally launched in July of 2015 with the use of a freelance copywriter. With the addition of a call center and internal content developer, Concorde opted to revise the lead nurture series in 2016 to better align with the Admission process and communication touch points a potential student may receive through the enrollment process in hopes of converting more early funnel leads into starts.