In Summer 2020, with the killing of George Floyd and the soul searching many of us found ourselves doing, many brands began increasing their focus on diversity and inclusion. Seemingly overnight the imagery used in social and display ads became more African American, Asian, or Hispanic (if not also more female). Even the cynics among us would have to recognize, though, that this trend should continue and should be taken seriously.   Digital advertising provides an array of options for promoting inclusion, along with an assortment of hazards to navigate. […]

Writer’s Block when Blogging—we have all experienced it. We sit down and are all set to write, but we don’t know what to write about. A million different topics run through our brain, but which do we choose? What do readers want to see? How can we attract our target audience? We want to write about a topic that has meaning and will also be ranked high for organic visibility so everyone can read it and to do so we must include SEO.   How to Find Blog Topics that […]

Acquiring leads can be difficult. Getting the right leads can be costly. And, getting them to come to you can be a slow process. So, go where they lead you. Go to YouTube.   Google has created a new feature for you to get leads while they are doing what they love—watching videos. This new feature is called YouTube lead forms. One of the great things about these lead forms is that the user doesn’t have to leave the video they are watching to visit your site or another landing […]