Imagine being part of a team that includes a designer, copywriter, developer, and marketer. They are all working together harmoniously on an email campaign, each contributing to it from their area of expertise, resulting in a perfectly crafted email that is great looking, well written, and renders correctly in every inbox. You are all together when the send button is pressed, and you look on as your beautiful emails are released like doves into the sky.   The unfortunate reality is that’s almost never the case. It’s you, the marketer […]

Looking for ways to make your account-based marketing program a bit easier on your sales team? Look no further than your marketing automation platform.   Account-based marketing programs take personalization to the next level. From individualized follow-ups from your sales team to highly personal marketing touchpoints that speak to each recipient’s specific needs, the most successful account-based marketing campaigns focus on making each touch feel like your recipient is the only person in the campaign.   These programs typically start with a high-value, flashy physical item that incorporates a variable […]

You’ve put together a solid review strategy to improve local SEO and build your online reputation, and now you’re seeing a few subpar reviews come in – don’t panic.   A few negative reviews are inevitable. According to research from TrustPilot, venting frustrations is among the top motivations for writing online reviews. People want to share a notably good or bad experience to feel empowered or help others make a better buying decision. Instead of feeling disappointment or frustration when a negative review comes in, try to see value in […]