For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your data. GDPR and CCPA regulations have driven awareness of this movement, and big data collection companies like Google, Facebook, and Apple have been shifting to meet the increasing demand for more data privacy. Last summer, Apple made the announcement that their iOS 14 update would include significant privacy updates that will affect all apps. Starting this month, these privacy updates (called App Tracking Transparency) will […]

  When people buy from a business, they are doing much more than exchanging cash for a product or a service. Instead, consumers increasingly want to buy from people they identify with, who share the same values, and who they actually like.   Purpose-driven marketing campaigns create the opportunity for organizations to show support for the communities which they serve. These campaigns could be anything from supporting a local school’s sports team to raising cash for a specific charity, or even endorsing a political ideology or movement. In doing so, […]

by John Hayes for emfluence   Seriously, if I hear the phrase “Content is King” one more time, I’ll scream. In my humble opinion, this age-old marketing adage is entirely inappropriate. If you should assign the rank of King (or Queen) to anything in your business, it’s the client. Everything else you do, including your marketing content, is designed to serve your clients’ needs. Therefore, I prefer to think of content as a “courtier,” loyal to the throne, and always available to offer the crown some sage advice.   Content […]