Running successful, effective paid media strategies across Paid Search (Google/Bing), Paid Social (Facebook, LinkedIn, Twitter, Pinterest, etc), and online display can be a challenging task for anyone, even marketers with tons of time. For marketers tasked with dozens of items, it becomes exponentially more difficult even for the most savvy and experienced digital marketer to keep up. Using marketing automation to enhance digital paid media campaigns can create new layers of efficiency and create a more integrated strategic approach. Here are four tricks for how you can leverage marketing automation […]

Featuring an average open rate that can be eight times higher and an audience that requires a broad opt-in policy, it’s no wonder that transactional emails have sparked your curiosity. You’re probably here because you’re looking for transactional email best practices—the rules on what you can—and can’t—do in a transactional email, and you’ve come to the right place.   Let’s dig in:   What Is a Transactional Email? Let’s start with the groundwork. If you haven’t read Dave Cacioppo’s post on The Art of the Transactional Email yet, click on […]

There are certainly some industries ripe to produce the razzle dazzle social media content that we love to see in our newsfeeds—the beautiful models, game-winning statistics, new movie releases, breaking news headlines. While you might think the inspiration for content may come easier in a fast-paced, highly visible, large corporation or adorable, mission-based nonprofit, it doesn’t mean social media can’t be an effective player in your marketing line-up.   Let me start off by saying “boring” is a completely subjective judgement. There is no such business that will appeal to […]