Ah, the holidays—the perfect time of year to cuddle up with an inbox full of offers from your favorite brands. Thanks to email marketers, holiday shopping has become less stressful and the deals are just as good. This year alone, Black Friday online retail sales pulled in $5.03 billion, which is up almost 17% from last year’s online Black Friday sales. Online retail sales for the 2017 holiday shopping season are expected to break $100 billion. For digital marketers, these numbers are nothing but good news. The only […]
Send Joe's eCommerce Website LaunchJoe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.
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