Looking for ways to add visual content to your social messages and email campaigns? It’s easy to ❤ the personality emojis and gifs can bring to your brand, but they aren’t meant for everyone…or every situation. Before you turn yourself into a marketing unicorn, read our tips on incorporating visual content into your messaging—without overwhelming your audience. Here’s how: 🦄Understand Your Audience This is probably the #1 rule to remember when it comes to using visual content in your everyday marketing strategy. Understanding your audience should help […]
Send Joe's eCommerce Website LaunchJoe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.
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