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Send Joe's eCommerce Website Launch

Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.

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Send Joe's eCommerce Website Launch
ios 14 privacy mandates

Apple Launches iOS 14 with New Privacy Mandates

For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your data. GDPR and CCPA regulations have driven awareness of this movement, and big data collection companies like Google, Facebook, and Apple have been shifting to meet the increasing demand for more data privacy. Last summer, Apple made the announcement that their iOS 14 update would include significant privacy updates that will affect all apps. Starting this month, these privacy updates (called App Tracking Transparency) will […]

Google’s June and July 2021 Core Algorithm Updates

On June 2nd, 2021, Google announced a broad core algorithm update, as they do a few times a year. This newest update is called the June 2021 Core Update. These updates typically take a couple of weeks to fully roll out.   A second core update will be coming in July 2021 as well. Some of the planned updates were not quite ready for the June launch, so it is planned to be launched in July 2021. Later today, we are releasing a broad core update, as we do several […]

What Does Above the Fold Mean in Terms of Digital Assets?

The phrase “above the fold” originates from newspapers. It refers to all content literally above the folded line on the front page. It’s the most visible content and is meant to capture people’s attention so they’ll grab the paper off the stand for further reading.     In the digital media world, its meaning has extended to include the area of content that’s readily visible and therefore the most important for inviting your viewer to digest more of your ad, web page, email, etc.   Why Should I Care About […]

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