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Boulevardia Social Campaign

A KC icon, Boulevard Brewery has been a long-time client of emfluence. Their annual craft festival, Boulevardia, draws thousands of beer-lovers to the historic West Bottoms each year in June. When they wanted a partner to help drive ticket sales on social channels, they turned to emfluence.

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How Positive Reviews Improve Local SEO For Businesses


Whether it’s foot traffic to your retail store or an online purchase, there is no doubt that positive online reviews, combined with the power of local SEO, play a pivotal role in Search Engine Optimization and increased traffic to your business.   If you haven’t noticed them before, reviews show up under Google Maps when you search for a business name. This year, local reviews factored in 13% of the search algorithm that influences where one business ranks versus where the other ranks in the local 3 pack that appears […]

call to action buttons

5 Ways to Shake Up Your Call to Action Buttons


How many times have you hit a “submit” or “join” button in your lifetime? I’ll tell you – too many. Call-to-action buttons are just another touchpoint that a company can customize to set them apart from their competitors. In this post, I’m going to talk about 5 ways to make your CTA button a little less cookie cutter and a lot more unique.   1) Be Transparent – Literally The design of your CTA should not be overlooked. One of my favorite design tactics is implementing “ghost buttons.” They are a […]

How to Build an Abandoned Cart Email Series


Here’s a surprising statistic for retail marketers to ponder: more than 40% of retailers aren’t implementing an abandoned cart email strategy to entice back would-be customers.   That’s according to a recent study conducted by Kibo and Astound Commerce, which outlined how many retailers were making efforts to entice cart abandoners back to their sites. Something else the study uncovered: online retailers are missing some serious opportunity.   Across all segments and sizes of online retailers, nearly three-quarters of all carts are abandoned, and they’re abandoned for a variety of […]

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