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Boulevardia Social Campaign

A KC icon, Boulevard Brewery has been a long-time client of emfluence. Their annual craft festival, Boulevardia, draws thousands of beer-lovers to the historic West Bottoms each year in June. When they wanted a partner to help drive ticket sales on social channels, they turned to emfluence.

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user reviews

5 Ways to Put Your User Reviews to Work


Welcome to the age of the influencer, where consumers trust online reviews as much as a personal recommendation. For marketers, that means what those reviews say—and what we do with them—has as much to do with our marketing strategy as it does with our customer service record.   According to the most recent BrightLocal Consumer Review Survey, 74% of consumers say that positive reviews help them trust a business more, and nearly 54% of people will visit that company’s website after reading those positive reviews (how’s that for inbound?). Consumers […]

Facebook Watch

What to Watch for in the New Facebook Watch


In August, Facebook became the latest big name to jump into the original video content category with its new Watch tab. Content, which is produced for Facebook by partners, earns Facebook 45% of ad break revenue (partners get to keep the additional 55%). It’s a move designed to keep more eyeballs on Facebook for longer, which is to say more data—and opportunities—to sell to advertisers. We asked Jr. Account Coordinator Jesse Eiskina to share her rundown of the new feature and what marketers should expect.   If you haven’t noticed […]

marketing automation

5 Steps to Amplify Your Inbound Strategy with Paid Media and Marketing Automation


Now more than ever, marketing and sales strategies and communications need to be aligned in order to create an effective growth strategy. The path and singular focus of these two historically siloed business units continues to move closer together into a unified vision. I believe that inbound marketing will be the centerpiece of this unification because of the focus on pipeline growth and nurturing.   An inbound strategy, in the broadest terms, is a marketing strategy which is focused on demand generation, lead acquisition, and lead nurturing. Traditionally, the line […]

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