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Send Joe's eCommerce Website Launch

Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.

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best marketing automation software

emfluence Marketing Platform Named High Performer by Users


There’s nothing that makes us happier than hearing from happy emfluence Marketing Platform users, which is why we’re excited to share the Spring 2018 G2 Crowd Report results with you.   G2 Crowd is a business solution review platform with a robust (and busy) marketing automation platform category. Each quarter, G2 Crowd releases reports to help buyers understand how software users feel about business software solutions, like the emfluence Marketing Platform. Rankings in each report are based on the data provided by actual users, which are averaged for the category—in […]

user generated content guide for community banks

A User Generated Content Guide for Community Banks and Credit Unions


Once upon a time, community banks and credit unions cornered the market on personalized communications and a neighbor-to-neighbor experience for their customers. But now, with the help of marketing automation platforms, big banks are poised to take back the customer experience. If community banks and credit unions hope to challenge those big banks, they’ll need a strong content strategy and an engine to deliver useful content to their customers. A great place to start is by building a user generated content guide for community banks or for your credit union. […]

Content Marketing SEO Strategy

How to Create Content Marketing Strategy that Customers and Search Engines Will Love


When creating content, one of the biggest challenges we have is marketers is the balance between writing for Search Engine Optimization (SEO) and writing for our customers. At least, that is the internal challenge we think exists. In reality, the challenge is not nearly as big as we think. Let’s look at how to create a content marketing SEO strategy.   In its most recently product SEO Starter Guide, Google has made it clear that “optimized content” is one of the most important ranking factors to consider. But what exactly […]

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