For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your data. GDPR and CCPA regulations have driven awareness of this movement, and big data collection companies like Google, Facebook, and Apple have been shifting to meet the increasing demand for more data privacy. Last summer, Apple made the announcement that their iOS 14 update would include significant privacy updates that will affect all apps. Starting this month, these privacy updates (called App Tracking Transparency) will […]

As much as we hate (or love) to admit it, social media has become a core part of our lives, and as a result, our marketing strategies. We’ve learned to fine-tune our skills and become pros at figuring it all out but we all dread the day when we aren’t sure what comes next. One strategy for solving this? A social media calendar.   What is a Social Media Calendar and Why is it Important? A social media calendar helps you maximize your marketing efforts by outlining your content strategy […]

From the internet’s earliest days, online publishers have been confused about website analytics. Even back in the day, when all anyone really cared about was “hits” or “eyeballs”, most people didn’t really know what that meant. Just to confuse things a little more, web admins were presented with multiple analytical tools that often contradicted each other. In a misappropriation of Segal’s Law, which states a man with two watches will never know the right time, nobody knew where they stood in terms of traffic.    Thankfully, Google came to the […]