By now you’ve mastered the art of sending a weekly newsletter to your entire subscriber list. Your newsletter is an easy to read email that has established and maintained customer-brand relationships directing traffic to your website – each section of the email dedicated to a particular topic (read more about the elements of a successful newsletter here). But what happens when your newsletter’s open rate starts to decline and you realize that your audience isn’t all the same, therefore should not be targeted the same? How do you use email […]
Send Joe's eCommerce Website LaunchJoe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.
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