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Send Joe's eCommerce Website Launch

Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.

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Send Joe's eCommerce Website Launch

what covid changed

The Upside of an Upside-Down World: What COVID Changed and What It Didn’t

December 9, 2020

Pivot is an understatement for 2020. Marketers and consumers were forced to change behaviors in dramatic and unexpected ways. People are resilient, though, and marketers proved again their ability to adapt and thrive in an everchanging landscapes. While vaccines are on the horizon, a return to pre-pandemic behavior probably isn’t likely for a while. What changes should we expect to continue into 2021? Virtual Events Turns out there is still value in virtual conferences. High quality live and on-demand content still managed to draw crowds. Virtual conferences eliminated the […]

How Do You Measure the ROI on Your SEO Efforts?

January 21, 2021

It is easy to report on your organic traffic data. But how do you show the value of your SEO efforts? How to Measure ROI on SEO (SEO Conversions Value – SEO Expenses) / SEO Expenses = SEO ROI You measure the return on investment of your SEO efforts by subtracting your SEO expenses from your SEO conversions value and dividing that by your SEO expenses. In order to fill out the formula above – you need to find out your SEO conversions value and your SEO […]

Marketing, Messaging and Muting During a National or Global Crisis

BY Cory LaGrange

January 15, 2021

Pandemic. Protests. Election. Insurrection. Impeachment. Platforms v. Publishers. It’s hard to believe that these and other major societal and social shifts happened in the last year alone. If you are a business owner or an individual responsible for the operations and image of a company trying to adapt to these changes, it’s been a herculean effort to even keep the doors open up to this point with so many external factors weighing upon us. Whether it’s local business owners trying to keep their teams and businesses afloat amid […]

“ During the pandemic, our team was nervous about what it could mean for our lead generation efforts. We changed some budgets around and continued with our current level of engagement on SEO. Over the course of 2 days, we received 3 SQL leads that were all attributed to SEO efforts and Google searches in some of our top priority qualifying markets. Those 3 leads all turned into Sales Qualified Opportunities. Grateful to emfluence for an active strategy that helps us drive awareness and gain access to new possible customers consistently, even amidst a global crisis. ”

-Sam Bush

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“ Alumni relationships are integral in telling the Concorde story, both to future graduates and the community as a whole. It allows us to celebrate our alumni achievements and follow up if there is an issue that needs to be resolved. In addition to the four initial touchpoints, we have also recently introduced a video birthday card as well as a holiday message. We are excited to see what the next phase of alumni engagement holds. Thanks to our emfluence team for bringing this project to life. ”

-Lisa Reinhart, Senior Director of Marketing, Concorde Career Colleges

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“ Proven Winners has worked with emfluence for 15+ years as our web development firm and our digital marketing agency. We have a significant investment in our website in order to help us manage a complex business model that serves multiple audiences, including consumers, retailers, growers, vendors, and internal team members. Our website doesn’t simply represent our business online, it is our business. ”

-Todd Sandoval, VP of Digital Strategy

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“ This microsite grew the contest to the attention of communities and individuals that might not have known the Tnemec brand. Creative water storage tanks have always been around, but we would like to think that the contest has pushed the water industry to think outside the box and not just paint tanks sky blue with a town name on them. ”

-Austin McKahan, Digital Marketing & Media Manager

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“ emfluence provided us with exactly what we needed precisely when we needed it. They had the answers to the questions we didn’t even know we needed to ask. The fact that they’ve been an absolute delight to work with is icing on the cake. ”

-Doug Worgul, Director of Marketing

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“ emfluence always has great ideas for our initiatives and the people and resources to execute on time and within our budget. We love working with our team there! ”

-Natalie Bass, Director of Digital Marketing

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“ We realized we needed an online strategy to get a new echelon of authors—and lots of them. If we hadn’t made this work, we very well might not be running BookDaily today. What emfluence has done has given us a predictable and scalable way for authors to discover who we are. ”

-Scott Wolf, CEO

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“ Our initial goals in partnering with emfluence were to get access to online metrics and to manage our PPC campaigns. In that time they have helped us access a new world of valuable marketing data and turned our PPC campaigns into profit making machines. We’ve seen results since Day 1 and the results continue to build on themselves month after month. ”

-Jeff Paulic, eCommerce Director

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“ As a digital marketing partner for MarksNelson, emfluence has not only helped us with our search and email marketing efforts, they have also developed integrated online strategies that have made our website more engaging for clients, prospects and referral sources. Not an easy task for an accounting firm. ”

-Amy Hoppenrath, Marketing Director

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