Pivot is an understatement for 2020. Marketers and consumers were forced to change behaviors in dramatic and unexpected ways. People are resilient, though, and marketers proved again their ability to adapt and thrive in an everchanging landscapes. While vaccines are on the horizon, a return to pre-pandemic behavior probably isn’t likely for a while. What changes should we expect to continue into 2021? Virtual Events Turns out there is still value in virtual conferences. High quality live and on-demand content still managed to draw crowds. Virtual conferences eliminated the […]
Send Joe's eCommerce Website LaunchJoe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.
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