We’ve all stumbled across content that is a little too transparent with its goal. We’ve read a blog post that feels like an exhausting sales pitch, or a page that is so loaded with SEO-targeted keywords it’s almost unreadable. Maybe you’ve even unknowingly created something like it for your business. When you have encountered content marketing like this, it’s probably turned you away with a sour taste in your mouth. Why? Because you didn’t get the content you wanted or expected. The problem is the content lacked empathy. The creator […]
Boulevardia Social CampaignA KC icon, Boulevard Brewery has been a long-time client of emfluence. Their annual craft festival, Boulevardia, draws thousands of beer-lovers to the historic West Bottoms each year in June. When they wanted a partner to help drive ticket sales on social channels, they turned to emfluence.
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