Don’t have email addresses for everyone on your marketing list? Try adding LinkedIn’s Sponsored InMail as a touchpoint to your next campaign.   How Sponsored InMail Works Sponsored InMail offers a great way to digitally reach prospects outside of the email inbox. Sponsored InMail delivers a message you create—much like a standard LinkedIn message—to the LinkedIn inbox of your selection or your targeting. It’s like sending an email to someone, except you don’t have to have that person’s email address for the message to reach them.   Setting Sponsored InMail […]

We’re all about easy—this running list is designed to be your go-to cheat sheet for the latest email designs by the numbers. Bookmark this page as you plan out your next email campaigns.   What’s the Best Width for an Email? If you want a safe bet, shoot for 600 pixels. 600 pixels is the standard width for email, and while there are exceptions (including options that allow for up to 960 pixels), 600px will keep you well within the bounds of the majority of inboxes. If you want to […]

You know the stereotype: in a number of organizations, Marketing is a cost center. It’s the department of pretty pictures and branding campaigns. The department where budget goes to disappear.   But marketers, we know that’s not true. We’re measuring, we’re influencing, and we’re driving in tons of opportunity. The problem isn’t that we’re a cost center; it’s that we’re not very good at telling our impact story.   The good news is we can beat the perception of Marketing as a cost center by better using our CRM systems—all […]