If you work in higher education marketing and your job requires any of the following: new student recruitment current student interactions graduate student communications   Then I am writing this blog post just for you (but wait – if you don’t work in higher education and your job doesn’t require any of the above, you’ll probably still get some great ideas from the rest of this blog. Stick around!).   We’re about to dive into the world of influencer marketing and how you can integrate this tactic into your own […]

The digital landscape for how you market your business and connect with customers at a local level is extremely important. As more local businesses create a stronger presence leveraging local search, reviews, and social media connections, it can become a more challenging task for businesses with multiple locations to manage. In order to compete with smaller businesses in all of your locations, you will need to create a concentrated and efficient local social media strategy.     Why is Localized Social Marketing So Important for Multi-Location Brands? In their latest […]

In some significant news out of the Ads wing of Google HQ last week, it was announced that Google Ads will be sunsetting the Average Position metric. If you’re surprised (like I was) you can relax for now – the change isn’t coming until September. Surprised as I was, upon reflection the change makes a lot of sense. Below I’ll explain the “why” behind the move, as well as metrics to pay attention to moving forward.   Why Did Google Ads Get Rid of Average Position? From my first day […]