Following on from Alan’s great blog post about advertising blockers, I wanted to share a bit of information about the technical side of adblocking to help the techies in marketers’ offices understand how it works, what you need to know if you’re employing trackers, and how vendors might be impacted. So I took a quick dive into Webkit’s Intelligent Tracking Prevention (ITP) initiative from a technologist’s perspective.   Alan’s post focused a lot on the adblocking aspect of this and how it’s driven by consumers. I’m going to focus more on the […]

Haven’t bought your ticket to the annual emfluence And Then Some Conference yet? There’s still time!   We’re officially two weeks away from this all-day digital marketing summit. Tickets are still available (for now), and we’re counting down the days and honing our basketball skills in preparation for August 25th at the College Basketball Experience.   This year, we’re building the conference around takeaways—things you can start applying as soon as you get back to the office. Let’s look at 5 things you’ll learn how to do if you attend […]

By now it’s no secret that email marketing is a must-have in every marketer’s toolbox.   More than 82% of companies—big and small alike—are using email marketing in some capacity to drive leads and sales, and they’re using it for good effect. Recent studies show that marketers rank email as the most effective channel for acquiring new leads and holding on to existing clients, and more than three quarters of marketers are happy with the ROI of email marketing.   But here’s the thing: even though the vast majority of […]