For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your data. GDPR and CCPA regulations have driven awareness of this movement, and big data collection companies like Google, Facebook, and Apple have been shifting to meet the increasing demand for more data privacy. Last summer, Apple made the announcement that their iOS 14 update would include significant privacy updates that will affect all apps. Starting this month, these privacy updates (called App Tracking Transparency) will […]

With so many people in the email marketing industry focused on list size, it’s sometimes difficult to remember that email success is primarily based on sending the right message to the right person at the right time. This means getting personal.    But what does it mean to be personal in today’s email marketing world?    The Importance of Email Marketing Personalization Email marketing personalization is all about building a better relationship with your subscribers. This approach is important because your email marketing campaigns have a lot of competition and […]

Email is more relevant and engaging going into 2022 than it has ever been.     As the new normal set in for 2021, marketers continued to send email (not surprising). They have set goals for 2022 and plan to evolve their marketing programs.     Success is dependent upon what your objectives and KPIs are. They are unique to each email program and having the right tools in place will help you achieve success.     What will email marketers be doing and where will they spend their time? […]