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Send Joe's eCommerce Website Launch

Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.

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email marketing benchmarks 2017

Email Marketing Benchmarks 2017: Part Two


Congratulations, email marketers! We made it through the final two months of 2017, that magic time of year when the average inbox sees a 50% increase in email traffic. Now that our inboxes are cleared of flash sales and holiday cards, it’s time to take a look at our Email Marketing Benchmarks 2017 Report for the second half of the year. (Missed Part One? Revisit it here).   If you’re new to the Email Marketing Benchmarks Report, this is our twice-yearly dive into the email marketing metrics compiled by our […]

retail email ROI

How Retailers Can Improve Email ROI


If your retail email ROI isn’t generating the highest return of your marketing budget, you might want to take a second look at your strategies. That’s because across all industries, email ROI can be as high as 3,800% (according to the Direct Marketing Association). For retailers who have limited ways to connect with customers, that rate of return is a good goal to set.   A recent report from market intelligence firm Retail Systems Research suggests that even retailers who are good at email could be doing more to improve […]

Alumni Relations Email Series

Alumni Relations: 6 of the Best Alumni Email Engagement Ideas


An engaged alumni base can help higher education marketers tap into a network of advocates that can refer future students, share stories about their experiences, and fundraise for future initiatives they care about. But first, you’ll have to create an alumni relations experience that’s worth engaging with.   How to Use an Alumni Email Series to Engage Post Graduates If you want to truly engage your alumni base with email, you’ll need to ditch the batch-and-blast approach. We’ve pulled together six of the best alumni email series campaigns that can […]

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