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Pacejet Doubles Paid Media Conversions

Pacejet had been engaged in paid media campaigns to generate awareness and attract new prospects. They invited the emfluence team to evaluate their strategy and provide recommendations on how they could increase their lead volume without increasing spend. In the first month alone, Pacejet’s media spend was down almost 50% during ramp-up, yet conversions were up 68% month over month, conversion rate improved by 140%, and cost per conversion improved 65%.

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The Impact of AI on SEO: Enhancing Human Expertise with Five AI-Optimized Strategies

The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us…

Top Challenges Banks Are Facing in Digital Marketing and How to Tackle Them

As traditional industries go, the banking sector has been more successful than most in building a hybrid business model that spans its branches’ physical brick-and-mortar…

Content Marketing Tips for Banks

Successful content marketing is all about solving problems. If you work in the banking industry, this should be music to your ears. That’s because there…

Latest Diversity Initiatives at emfluence

Mental Health Awareness Month

Mental Health Awareness Month

May 2024
May is Mental Health Awareness Month and we invited Katy Reid, a dedicated mental health professional, to our roundtable to share actionable ways to care for mental well-being in the workplace. She has a background in social work and crisis intervention as well as a passion for mental health advocacy and caring for those around her. We talked through techniques for grounding ourselves in times of mental crisis, how to communicate and help those around us, resources to turn to, and how mental health has changed since the pandemic.

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