Imagine being part of a team that includes a designer, copywriter, developer, and marketer. They are all working together harmoniously on an email campaign, each contributing to it from their area of expertise, resulting in a perfectly crafted email that is great looking, well written, and renders correctly in every inbox. You are all together when the send button is pressed, and you look on as your beautiful emails are released like doves into the sky. The unfortunate reality is that’s almost never the case. It’s you, the marketer […]
Send Joe's eCommerce Website LaunchJoe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.
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