emfluence is delighted to welcome Joe Ramsey to the role of Customer Success Director! In this role, Joe will be responsible for nurturing long-term relationships with our emfluence Marketing Platform and emfluence agency customers. We’re excited to have him dig into goals and metrics—and even more excited for our customers to work with him on their individual measures of success.   Joe joins us with more than 20 years of marketing and support leadership across B2B and B2C companies. He has overseen marketing strategies in financial, telecommunications, and technology industries, […]

Early on in my career, my peers and I focused a lot on individual keyword bids. If Cost Per Action was too high, lower your bids. If you want a higher volume of traffic, increase your bids! With the increasing availability and sophistication of Bid Automation (which I’ll cover in a later post), I focus very little on individual keyword bids anymore. A Max Cost Per Click by Keyword simply doesn’t matter that much anymore, and a big reason for that is the ability to apply bid adjustments by Audience. […]

“Alexa, read my emails…”   Email is one of the most widely used forms of digital communication. With 54% of consumers using a voice assistant at least once a day, it’s no surprise that virtual assistants are implementing the ability to read emails.   Last December, Alexa lead the charge by announcing that consumers can now check their email using Alexa’s new capabilities to read and delete emails in a Gmail, Outlook, Hotmail, or Live.com inbox. Using this new Alexa function, consumers can access the ability to have their emails […]

Want to make your content marketing tasks a bit easier in 2019? Start the year off fresh with a content inventory.   Wait, What’s a Content Inventory? Let’s start with definitions. In its basic form, a content inventory is a list of content items created for your brand—this could be anything from blog posts to website pages, whitepapers, infographics, case studies, testimonials, or other types of content you’re creating for your audience—and a recording of where that asset has been published.   The idea behind a content inventory is that […]