It’s Tuesday morning. You’re in the heart of the B2B Sales pit. No, you ARE the heart of the B2B Sales pit. You’re half a cup of coffee in and reviewing your pipeline when a HOT lead comes in from Marketing. Marketing assures you that this lead is qualified. They are excited. Practically bouncing on their toes excited. So excited in fact that after emailing you the information they are standing at your desk checking to see if you got their email. They also sent you a message on Slack. […]

Looking for a way to easily and effectively communicate with your prospects and clients? Email is the perfect channel for the job!   When used correctly, email can serve as a valuable relationship-building tool for every step of your customer journey. In the buying process, email is the third most influential source of information for buyers, listed only behind direct referrals and influencer advice, and with an estimated 122% ROI on total spend, email drives an ROI that’s four times higher than other marketing formats. Tack onto that that 47% […]

Let’s face it, you will not be the only skeptic reading this post.   Knowing that when it comes to multi-touch B2B marketing efforts – where some industries are faced with months-long sales cycles – finding your spot in a social platform designed for consumers may seem like a waste of media spend dollars.   But like a true marketer, you will continue reading to find out that social media is no longer a B2C-only playground and that it’s time for these business-to-consumer marketers to step aside and share the wealth with […]