How much do you need for marketing next year? Depends. How many customers do you want?   Budgets. Such an ugly word. So… constricting. There are multiple approaches to budget-building, but most are variations of either the top-down or bottom-up approach. As you begin your 2020 marketing plans, let’s talk about the differences, benefits, and downfalls of the two most common ways to budget for your marketing expenses.   When Should We Start at the Top? The Top-Down Marketing Budget. In a top-down budgeting model, an executive team reviews data […]

emfluence is excited to welcome LaToya Rozof to the role of HR Manager! In her role, LaToya will oversee employee engagement, hiring, and in her own words, making sure we continue to have fun without breaking any laws.   LaToya joins us as an HR superstar with a passion for fashion. She has 13 years of HR experience and has expertise in employment law, employee relations, and HR strategy. One of her favorite work tasks is finding ways to help make the workplace a destination and not a dread (a […]

Video is king…. or at least queen. If you haven’t started incorporating videos into your social media strategy already, now may be a good time to start thinking about it more seriously. According to SocialMediaToday, video is the best performing digital content type. Which honestly shouldn’t come as a surprise to anyone at this point.   Let’s just quickly talk about how huge video content consumption is among consumers really quick.   78% of people watch online videos every week 55% watch online videos every day   Those are some […]