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Send Joe's eCommerce Website Launch

Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.

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Send Joe's eCommerce Website Launch

Email Design for the Non-Designer

Imagine being part of a team that includes a designer, copywriter, developer, and marketer. They are all working together harmoniously on an email campaign, each contributing to it from their area of expertise, resulting in a perfectly crafted email that is great looking, well written, and renders correctly in every inbox. You are all together when the send button is pressed, and you look on as your beautiful emails are released like doves into the sky.   The unfortunate reality is that’s almost never the case. It’s you, the marketer […]

B2B ecommerce

Getting Started with B2B Ecommerce

Move over, B2C. Ecommerce isn’t just for you anymore. B2B ecommerce sales through online marketplaces and websites are on the rise, growing 11% in the last year, and surpassing $1 trillion in sales.  Not only is it important for business-to-consumer brands to have an ecommerce function to keep up with the demand these days, but with 74% of buyers doing research online before making a purchase, it’s becoming increasingly more important for business-to-business brands to follow suit. In this digital age, everyone wants the convenience of popping onto a website, […]

GDPR One Year In

GDPR One Year In: What We’ve Learned

A little more than a year ago, the European Union’s General Data Protection Regulation (GDPR) went into effect. As most of you know, GDPR lays out a set of rules designed to protect personal data and privacy for citizens of the European Union (EU) and the European Economic Area (EEA). Under the rules, any organization operating within the EU must adhere to strict conditions when collecting personal data, and must also protect that data from theft, exploitation, and abuse. Organizations must also track all data breaches and report these to […]

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