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Send Joe's eCommerce Website Launch

Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.

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Send Joe's eCommerce Website Launch
new ecommerce product

How to Promote Your New Ecommerce Product


So you’ve got a new product to add to your ecommerce shop. That means it’s time to put together a marketing plan for your new ecommerce product launch.   Adding a new product to your ecommerce shop deserves a marketing plan of its own—one that’s not quite as involved as when you launched your shop in the first place, perhaps, but is still informed by the data you’ve managed to capture about your customers along the way. In this post, we’ll use the emfluence t-shirt shop to demonstrate how we’re […]

crm with marketing automation

CRM with Marketing Automation: Drive More B2B Revenue by Uniting with Sales


Every salesperson wants things right now, whether that’s quality leads, effective marketing materials, pricing or contract concessions. Whatever is needed to close more deals, reach their goals, earn more commission.   As marketers, we know that the problem is, not every prospect or client, even if showing initial interest, is on their same timetable. They may not have a big enough need to make a purchase right now. Or maybe they’re under contract, satisfied with their current vendor, other projects are taking priority, currently have no budget—or it’s simply taking them […]

How to Build a Welcome Email Series


First impressions are everything. That first point of contact is your chance as a brand to really shine and impress current and/or future customers. That’s why a welcome email series is so important to have in place! In this blog post, I’m going to cover some of the best practices and most compelling (if not obvious) reasons why you should be incorporating a welcome email series into your new customer or lead acquisition strategy.   Be Prompt with Your Welcome Email Don’t keep people waiting. I recommend sending your welcome […]

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