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Pacejet Doubles Paid Media Conversions

Pacejet had been engaged in paid media campaigns to generate awareness and attract new prospects. They invited the emfluence team to evaluate their strategy and provide recommendations on how they could increase their lead volume without increasing spend. In the first month alone, Pacejet’s media spend was down almost 50% during ramp-up, yet conversions were up 68% month over month, conversion rate improved by 140%, and cost per conversion improved 65%.

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The Impact of AI on SEO: Enhancing Human Expertise with Five AI-Optimized Strategies

The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us…

Google’s March 2024 Core Algorithm Update

On March 5th, 2024, Google announced a broad core algorithm update, as they do a few times a year. This newest update is called the…

Mastering AI Prompt Creation in Digital Marketing 

In today’s fast-paced world of digital marketing, using artificial intelligence (AI) is becoming more and more important. AI tools, especially those that can create content,…

Latest Diversity Initiatives at emfluence

March Diversity Event

March Diversity Event

What better way to celebrate Women’s History Month than hearing from an accomplished woman herself? For March, we invited Leilani Haywood to our roundtable. She is a creative problem solver, an award-winning writer, and a successful digital marketer. Our team was excited and thoroughly engaged by her presentation on AI and how it’s transforming the marketing landscape.

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