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Send Joe's eCommerce Website Launch

Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.

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Send Joe's eCommerce Website Launch
expand your email strategy

How to Expand Your Email Strategy Beyond the Newsletter


By now you’ve mastered the art of sending a weekly newsletter to your entire subscriber list. Your newsletter is an easy to read email that has established and maintained customer-brand relationships directing traffic to your website ­­– each section of the email dedicated to a particular topic (read more about the elements of a successful newsletter here).   But what happens when your newsletter’s open rate starts to decline and you realize that your audience isn’t all the same, therefore should not be targeted the same? How do you use email […]

black friday email strategy

Creating a Black Friday Email Strategy


It’s only the single most critical shopping day of the year. We’re either the shoppers fighting crowds to catch the best deals to fulfill our holiday shopping lists, or we’re the marketers behind the scenes creating the strategies that get them buying!   2017’s Black Friday represented 4.6% of revenue for the entire year’s sales, and this year, sales are projected to be better than ever. It’s important to prepare ahead of time for what’s to come, and to ensure you stand out from the competition.   That’s where a […]

LinkedIn Groups

The New Look of LinkedIn Groups


LinkedIn has completely overhaled their LinkedIn Group’s experience, and I have to say that I am loving it. Back in February, LinkedIn completely scrapped their standalone Groups app, in an effort to reintegrate it back into the core user experience of the platform.   Last month LinkedIn introduced their new and improved Groups experience and here is what you can expect to see, according to LinkedIn group director of product Mitali Pattnaik: Enhanced group participation Group activity notifications Access anytime, anywhere   Check out all of the exciting details that […]

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