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Pacejet Doubles Paid Media Conversions

Pacejet had been engaged in paid media campaigns to generate awareness and attract new prospects. They invited the emfluence team to evaluate their strategy and provide recommendations on how they could increase their lead volume without increasing spend. In the first month alone, Pacejet’s media spend was down almost 50% during ramp-up, yet conversions were up 68% month over month, conversion rate improved by 140%, and cost per conversion improved 65%.

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Adapting SEO Strategies to Google & Bing’s Latest AI Advancements

Kina Gunnels

BY Kina Gunnels
November 12, 2024

As the digital landscape continues to evolve, staying at the forefront of SEO is more important than ever. Google & Bing’s recent advancements in AI…

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The Impact of AI on SEO: Enhancing Human Expertise with Five AI-Optimized Strategies

Kina Gunnels

BY Kina Gunnels
March 21, 2023

The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us…

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Apple Mail: How iOS 18.2 Will Change The Face of Email 

Monica Hoyer

BY Monica Hoyer
December 3, 2024

Apple iOS updates come and go, but until recently, they have largely left the Apple Mail app alone. This might have been a case of…

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“ During the pandemic, our team was nervous about what it could mean for our lead generation efforts. We changed some budgets around and continued with our current level of engagement on SEO. Over the course of 2 days, we received 3 SQL leads that were all attributed to SEO efforts and Google searches in some of our top priority qualifying markets. Those 3 leads all turned into Sales Qualified Opportunities. Grateful to emfluence for an active strategy that helps us drive awareness and gain access to new possible customers consistently, even amidst a global crisis. ”

-Sam Bush

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“ Alumni relationships are integral in telling the Concorde story, both to future graduates and the community as a whole. It allows us to celebrate our alumni achievements and follow up if there is an issue that needs to be resolved. In addition to the four initial touchpoints, we have also recently introduced a video birthday card as well as a holiday message. We are excited to see what the next phase of alumni engagement holds. Thanks to our emfluence team for bringing this project to life. ”

-Lisa Reinhart, Senior Director of Marketing, Concorde Career Colleges

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“ Proven Winners has worked with emfluence for 15+ years as our web development firm and our digital marketing agency. We have a significant investment in our website in order to help us manage a complex business model that serves multiple audiences, including consumers, retailers, growers, vendors, and internal team members. Our website doesn’t simply represent our business online, it is our business. ”

-Todd Sandoval, VP of Digital Strategy

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“ This microsite grew the contest to the attention of communities and individuals that might not have known the Tnemec brand. Creative water storage tanks have always been around, but we would like to think that the contest has pushed the water industry to think outside the box and not just paint tanks sky blue with a town name on them. ”

-Austin McKahan, Digital Marketing & Media Manager

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“ emfluence provided us with exactly what we needed precisely when we needed it. They had the answers to the questions we didn’t even know we needed to ask. The fact that they’ve been an absolute delight to work with is icing on the cake. ”

-Doug Worgul, Director of Marketing

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“ emfluence always has great ideas for our initiatives and the people and resources to execute on time and within our budget. We love working with our team there! ”

-Natalie Bass, Director of Digital Marketing

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“ We realized we needed an online strategy to get a new echelon of authors—and lots of them. If we hadn’t made this work, we very well might not be running BookDaily today. What emfluence has done has given us a predictable and scalable way for authors to discover who we are. ”

-Scott Wolf, CEO

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“ Our initial goals in partnering with emfluence were to get access to online metrics and to manage our PPC campaigns. In that time they have helped us access a new world of valuable marketing data and turned our PPC campaigns into profit making machines. We’ve seen results since Day 1 and the results continue to build on themselves month after month. ”

-Jeff Paulic, eCommerce Director

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“ As a digital marketing partner for MarksNelson, emfluence has not only helped us with our search and email marketing efforts, they have also developed integrated online strategies that have made our website more engaging for clients, prospects and referral sources. Not an easy task for an accounting firm. ”

-Amy Hoppenrath, Marketing Director

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Latest Diversity Initiatives at emfluence

November Diversity Event

November Diversity Event

We invited Jillian Rainingbird to lead a roundtable discussion on Native American communities in recognition of November as National Native American Heritage Month. She addressed a range of topics, including healthcare disparities on reservations, educational inequities, environmental justice, and the impact of broken treaties. Our hour together concluded with a Q&A session, during which our team gained insight into the challenges these communities are currently facing, as well as those they are preparing for in the future, along with resources for meaningful allyship.

More about diversity at emfluence

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