Can’t make it to one of our Weekly Emsights Q&A sessions? We’re recording as many of these as possible so that you can have them in one handy spot. We’re putting together this series based on your feedback, so if there’s a topic you’d like to see us cover about how the pandemic has impacted digital marketing, be sure to ask us in the comments section. Week Two: Diagnosing Dips in Organic Traffic   Week Three: Pivoting Your Content Strategy with Authenticity   Week Four: Rebalancing Your Email Strategy During […]

Today, conventional banks and credit unions have an ever-growing pool of competition. Thanks to the emergence of more and more challenger “banks” like Simple, Chime and Card, as well as the growing prevalence and usage of payment apps like Apple Pay, PayPal, Venmo, Cash App and Zelle, consumers are presented with more options for fulfilling their monetary needs than ever before.   The increase in competition has made it harder than ever to acquire a new customer or gain a new account – which means that when you do, you […]

Based on our new normal, we can determine this year’s online holiday shopping experience will be very different in comparison to previous years. This is the time to start planning and get ready for the holiday season. This goes for all ecommerce retailers that have already open their doors post-phase I of the pandemic and those who are still in the process of doing so.   With the amount of uncertainties that lay ahead, one thing we can count on is that the holiday season formally begins with Cyber Week and […]