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Boulevardia Social Campaign

A KC icon, Boulevard Brewery has been a long-time client of emfluence. Their annual craft festival, Boulevardia, draws thousands of beer-lovers to the historic West Bottoms each year in June. When they wanted a partner to help drive ticket sales on social channels, they turned to emfluence.

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call to action buttons

5 Ways to Shake Up Your Call to Action Buttons


How many times have you hit a “submit” or “join” button in your lifetime? I’ll tell you – too many. Call-to-action buttons are just another touchpoint that a company can customize to set them apart from their competitors. In this post, I’m going to talk about 5 ways to make your CTA button a little less cookie cutter and a lot more unique.   1) Be Transparent – Literally The design of your CTA should not be overlooked. One of my favorite design tactics is implementing “ghost buttons.” They are a […]

user reviews

5 Ways to Put Your User Reviews to Work


Welcome to the age of the influencer, where consumers trust online reviews as much as a personal recommendation. For marketers, that means what those reviews say—and what we do with them—has as much to do with our marketing strategy as it does with our customer service record.   According to the most recent BrightLocal Consumer Review Survey, 74% of consumers say that positive reviews help them trust a business more, and nearly 54% of people will visit that company’s website after reading those positive reviews (how’s that for inbound?). Consumers […]

How to Build an Email A/B Testing Plan


No one has perfected email marketing. If they have, I hope they are enjoying retirement on a beach and have the urge to pass along their knowledge to the rest of us. But until that box of secrets shows up at our doors, the burden is on us to stay ahead of the ever-evolving preferences of our audiences.   Email marketing isn’t stationary, and what worked last week may not work this week. In truth, it is nearly impossible for an email marketer to know what always works all the […]

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