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Send Joe's eCommerce Website Launch

Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.

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Why Our Digital Marketing Agency Built a T-Shirt Shop

This story starts with t-shirts.   From our A/B Test t-shirts to our I Opted In to Get This Bag totes, emfluence has a long history of spinning digital marketing lingo into apparel. We like puns and we like marketing, and if we’re going to wear shirts anyway, why not have some fun with our brand? Turns out we’re not the only ones who like our shirts, and for years people have asked us: how can I get one of those shirts for myself?   So we did something a […]

how to run a sweepstakes

How to Run a Million Dollar Sweepstakes

A Dirty Word? Let’s start with a bit of education on the topic. When I hear the word sweepstakes the first image is the memorable moment when an unknowing winner opens their front door to be greeted with a life-changing check. For those of you younger than me… you can google it.   Per Wikipedia, Sweepstakes are “a type of contest where a prize or prizes may be awarded to a winner or winners.” Who doesn’t want a prize, right?! Well when sweepstakes began, they started as a lottery related […]

pay per lead

What’s the Difference between Pay Per Lead and Pay Per Click?

Attracting the right kind of leads—you know, the ones that actually want to buy something from you—is one of the B2B marketer’s biggest challenges. You can pay for clicks or you can pay for impressions, and while both options have value, neither option guarantees you a high volume of truly interested, sales-ready leads.   Fortunately, getting those kinds of leads is exactly what pay per lead, or PPL, is designed for.   But first…   What Is Pay Per Lead Advertising? Unlike pay per click (PPC) or pay per impression […]

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