Email marketing and search engine marketing are the top channels for driving highly qualified traffic to your website, and they are excellent ways for prospects to easily engage with and consume your content. Both SEO and email marketing are highly dependent upon a content strategy that focuses on relevance and quality. If you are not offering highly relevant and high-quality content, email subscribers will lose interest and search engines will stop giving you the credit you deserve.   There are a lot of synergies between your email marketing strategy and […]

If you’re basing your marketing successes on the number of likes your social posts receive, it’s long past time to rethink how you’re measuring success on social media.   In a recent update, a spokesperson from Facebook confirmed that the company is considering removing “Like” counts from posts on the social media platform. And Facebook isn’t the first—Instagram has been experimenting with a hidden Like count in seven countries (not yet in the U.S.) and even more recently, YouTube announced plans to phase out the exact number of public-facing subscribers […]

If you’re looking for a way to truly understand how your customers are feeling about their experience with your brand, it could be time to consider adding a customer satisfaction survey to your marketing mix.   Be warned, however, that not all customer satisfaction surveys are alike. Unless you’re familiar with surveys – the audience, the timing, the purpose – it’s easy to use the terms Customer Satisfaction (CSAT) and Net Promoter Score (NPS) interchangeably, and it’s quite possible that you’ve never engaged with a Customer Effort Score (CES) survey. […]