Looking for ways to add visual content to your social messages and email campaigns? It’s easy to ❤ the personality emojis and gifs can bring to your brand, but they aren’t meant for everyone…or every situation.   Before you turn yourself into a marketing unicorn, read our tips on incorporating visual content into your messaging—without overwhelming your audience.   Here’s how:   🦄Understand Your Audience This is probably the #1 rule to remember when it comes to using visual content in your everyday marketing strategy. Understanding your audience should help […]

This story starts with t-shirts.   From our A/B Test t-shirts to our I Opted In to Get This Bag totes, emfluence has a long history of spinning digital marketing lingo into apparel. We like puns and we like marketing, and if we’re going to wear shirts anyway, why not have some fun with our brand? Turns out we’re not the only ones who like our shirts, and for years people have asked us: how can I get one of those shirts for myself?   So we did something a […]

Attention all e-commerce businesses…if you’re not running a bounce-back email campaign to your buyers, you’re missing out on some major additional revenue.   What is a bounce-back offer? Let’s first review…what exactly is a “bounce-back” offer? Think of something like this: We’re not talking email delivery failures here. Plain and simple, a bounce-back offer is created to entice the client to “bounce back,” or return and buy more from you in the future. Brick and mortar retailers invented the bounce-back with return offer mailers, and with good reason: the cost […]