For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your data. GDPR and CCPA regulations have driven awareness of this movement, and big data collection companies like Google, Facebook, and Apple have been shifting to meet the increasing demand for more data privacy. Last summer, Apple made the announcement that their iOS 14 update would include significant privacy updates that will affect all apps. Starting this month, these privacy updates (called App Tracking Transparency) will […]

If you thought content marketing was a passing marketing trend, think again. Research by Statista suggests that B2B marketers are taking content marketing more seriously than ever in 2022. That research shows that 66% of marketers surveyed will increase their content marketing investment over the next 12 months. Furthermore, 20% of those marketers will increase that investment by 10% or more.    So why are B2B marketers investing so much in content marketing?    Changing B2B Buying Habits In many ways, B2B marketers are mirroring trends previously adopted in B2C […]

Regardless of your organization’s marketing budget, there is one thing that marketers are never short of—data. Every customer touchpoint creates a constant flow of valuable data. However, in an age when data has been referred to as the “new oil,” much of this data remains untapped. This is a shame because what you can do with that data is nothing short of transformational.    Big data is changing the world.    You might already be aware of the stories about how political organizations around the world (sometimes illicitly) used data […]