For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your data. GDPR and CCPA regulations have driven awareness of this movement, and big data collection companies like Google, Facebook, and Apple have been shifting to meet the increasing demand for more data privacy. Last summer, Apple made the announcement that their iOS 14 update would include significant privacy updates that will affect all apps. Starting this month, these privacy updates (called App Tracking Transparency) will […]

Like other forms of social media, TikTok is a useful way to connect with your audience and potential customers. This is a platform that is diverse, authentic, and fun. People use it for entertainment, to learn new things, and even discover products. TikToks are so influential these days that you’ll see them bleed over to other platforms like Instagram and Facebook. If you’re new to creating TikToks or looking for additional ways to increase your views, continue reading for some tips to boost your discoverability.     Promoting TikTok Videos We’re […]

Companies have multiple priorities to manage whether it’s employee satisfaction, product development, or logistics. Another priority most companies will agree on is the customer. The customer is what keeps a business running and it’s important that they are well taken care of otherwise they’ll start going to your competitors. That’s where customer journey maps come in to play to help you understand your customer and discover solutions to your sales and marketing funnel.    What is the Customer Journey? The customer journey is the winding road a customer takes from […]