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Send Joe's eCommerce Website Launch

Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.

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Send Joe's eCommerce Website Launch
what covid changed

The Upside of an Upside-Down World: What COVID Changed and What It Didn’t

Pivot is an understatement for 2020. Marketers and consumers were forced to change behaviors in dramatic and unexpected ways. People are resilient, though, and marketers proved again their ability to adapt and thrive in an everchanging landscapes. While vaccines are on the horizon, a return to pre-pandemic behavior probably isn’t likely for a while. What changes should we expect to continue into 2021?   Virtual Events Turns out there is still value in virtual conferences. High quality live and on-demand content still managed to draw crowds. Virtual conferences eliminated the […]

How Do You Measure the ROI on Your SEO Efforts?

It is easy to report on your organic traffic data. But how do you show the value of your SEO efforts?   How to Measure ROI on SEO   (SEO Conversions Value – SEO Expenses) / SEO Expenses = SEO ROI   You measure the return on investment of your SEO efforts by subtracting your SEO expenses from your SEO conversions value and dividing that by your SEO expenses. In order to fill out the formula above – you need to find out your SEO conversions value and your SEO […]

Marketing, Messaging and Muting During a National or Global Crisis

Pandemic. Protests. Election. Insurrection. Impeachment. Platforms v. Publishers.   It’s hard to believe that these and other major societal and social shifts happened in the last year alone. If you are a business owner or an individual responsible for the operations and image of a company trying to adapt to these changes, it’s been a herculean effort to even keep the doors open up to this point with so many external factors weighing upon us.   Whether it’s local business owners trying to keep their teams and businesses afloat amid […]

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