There’s truly no need for us to restate the details of the current coronavirus conditions we find ourselves in. With many businesses feeling like they’re in a tailspin, it’s more important now than ever to take a calm, calculated look at your marketing, advertising and overall communication efforts. And while every business is different and the level to which they’ve been impacted by the pandemic varies, we’ve put together a list of universal considerations and thought starters to focus on as we all try to navigate these uncertain waters.     #1 Don’t Lose Sight  While […]

For the past few months, the marketing landscape has been overrun by the Coronavirus pandemic. Businesses have spent countless hours making changes to their marketing strategy and formulating the correct messaging for their audience, to sound sincere but not trite. Just when we think we have settled into the new normal, we face a new obstacle: recession. The coronavirus has dissolved the longest economic expansion in U.S. history (CNBC) and companies are once again faced with how to survive. While this is the first recession to ever begin in the […]

In times of unpredictability, your customers are scouring budgets to find areas to reduce expenses. What can you do to make sure your organization is not on that list?   Be Proactive Reaffirm your value through regular communication. You don’t tell your significant other you love them once a year and hope they just assume everything is fine until further notice, right? You communicate. You share. You listen.   Communicate in a meaningful way. Generic newsletters are not enough. We say this often and it’s worth repeating: Personalize your communications. […]