Summer vacation is almost here, but don’t swap your shoes for flipflops just yet. For marketers in higher education, this is the perfect time to map out your social media calendar for the academic year. Social media is a key component of a good content marketing plan, and like any plan, you should start your social media calendar for the academic year with goals and KPIs. Here’s how: Social Media Marketing Goals Content marketing is most successful when you understand what you hope to achieve. Setting goals (examples […]
Send Joe's eCommerce Website LaunchJoe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.
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