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Boulevardia Social Campaign

A KC icon, Boulevard Brewery has been a long-time client of emfluence. Their annual craft festival, Boulevardia, draws thousands of beer-lovers to the historic West Bottoms each year in June. When they wanted a partner to help drive ticket sales on social channels, they turned to emfluence.

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Anything You Can Do, Digital Can Do Better | Radio Edition

So, You Decided to Run Terrestrial Radio Ads… Why: You wanted to achieve mass reach, with a low CPM, to reach a captive audience. You know your target demo is there, and 93% of U.S. adults still listen to AM/FM radio each week! It’s a no-brainer, right? Right? Radio listening is quite literally “wireless”. There is no meter to measure actual usage. There are no tickets sold, there are no circulations audited. There is no quantifiable “click-through” to point back to. The ratings systems of Nielson, Arbitron and holding companies […]

7 Elements of an Effective Content Calendar

Regularly publishing quality content can be difficult for any business, even those with a wealth of marketing resources. It’s so easy to put content creation on the backburner. Creating content is time-consuming, and seeing the returns in traffic, social shares, and keyword rankings can take even longer to develop. It’s no wonder it’s so easy to forget about or delay creating content when immediate gratification is so rare. Nonetheless, consistently creating great content is an effective way for every business to increase audience reach, connect with customers, and reach critical […]

5 Life-Hacks to Adjust Your Spam Score…and a Puppy

You’ve perfected the spacing, the images are just the right size, and now you’re ready to test and run pre-flight (which we always suggest before hitting send). The results are in. The email renderings look fantastic across the various inboxes; however, the Spam Filter check is not passing with flying colors. We’ve all been in this position – there isn’t enough time to send the email back to be rewritten, but we send with the risk of ending up in the dreaded spam folder. Luckily, we have a few MacGyver-style […]

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