For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your data. GDPR and CCPA regulations have driven awareness of this movement, and big data collection companies like Google, Facebook, and Apple have been shifting to meet the increasing demand for more data privacy. Last summer, Apple made the announcement that their iOS 14 update would include significant privacy updates that will affect all apps. Starting this month, these privacy updates (called App Tracking Transparency) will […]

Marketing automation is an essential tool that helps businesses streamline their marketing efforts and drive significant results. There’s a lot to manage here from choosing a platform that is a good fit for your organization, integrating it with your current Martech stack and importing your data, and keeping up with the day-to-day. This can be overwhelming, which is why many will bring on a marketing automation agency to help keep it all on track. But choosing the right agency is crucial to the success of your marketing efforts. In today’s […]

“Those that fail to learn from history are doomed to repeat it.” This often-cited Winston Churchill quote is as valid today as it was when the British statesperson first wrote it down in 1948. Despite this, how many marketers seem oblivious to the past and make the same mistakes on a daily, weekly, or monthly basis?  Perhaps somewhat less statesmanlike than Churchill, I often refer to these people as “the flogging the dead horse brigade” or simply “busy fools.” These are the people who push out the same old marketing […]