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Send Joe's eCommerce Website Launch

Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.

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Send Joe's eCommerce Website Launch
how to build your martech stack

How to Build Your Martech Stack

It’s easy to get caught up in a dog and pony show for the next great piece of technology and the fabulous ROI that it promises. But building a solid martech stack is really about finding solutions that will help you execute on your strategy, not bending your strategy to a piece of software with shiny functionality. Strategy comes first. Technology supports strategy.   In fact, the most critical element to building a marketing tech stack isn’t marketing technology. It’s the people that the technology supports. You can spend money […]

social media content guide

Social Media Content Guide: What You Can (and Can’t) Say on Social

As marketers, we are all aware that there are restrictions when it comes to the types of content you can post and advertise on social media. However, it’s important to note that different social media platforms have different advertising restrictions and guidelines. So before you start posting content across all of your social media platforms, it is important to be familiar with all of the platforms guidelines because what is acceptable on one platform may not be allowed on another. Let’s take a look at some of the most prominent […]

customer journey mapping

How to Prep for a Customer Journey Mapping Session

Customer journey mapping can help to identify strengths and weaknesses with your sales, marketing, and customer support tactics so that you can improve the experience your customers have with your brand from the first interaction all the way through to the post-purchase journey.   The benefits of customer journey mapping are clear. However, the path to creating a customer journey map can be more onerous. Where do you start? Who do you involve? What does the final product need to look like?   There are various ways to create customer […]

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