Ecommerce paid search has had a renaissance in recent years and now Amazon is looking to use its credibility in the Ecommerce space to build a Paid Search Platform. According to a study by BloomReach in 2017, Fifty-five percent of people start their digital shopping experiences on Amazon. Seth Dallaire, VP of Global Sales at Amazon Media Group, said, “There’s an expectation from people who visit Amazon [that] they’re going to find anything they want.” Amazon hopes to use this credibility to create a paid search product that will monetize […]

Whether it’s foot traffic to your retail store or an online purchase, there is no doubt that positive online reviews, combined with the power of local SEO, play a pivotal role in Search Engine Optimization and increased traffic to your business.   If you haven’t noticed them before, reviews show up under Google Maps when you search for a business name. This year, local reviews factored in 13% of the search algorithm that influences where one business ranks versus where the other ranks in the local 3 pack that appears […]

Ah, the spam filter: an email marketer’s nemesis. Finding our way through that filter and into the inbox keeps us email marketers on our toes—and away from too many exclamation points. But if you’re following email best practices (like the ones seen here) and still having trouble, you may need to approach the problem through a technical angle.   DKIM’s Role in Deliverability Inbox deliverability is never a guarantee, but understanding how DKIM affects email deliverability can improve your chances of landing in the inbox rather than the spam folder. […]