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Send Joe's eCommerce Website Launch

Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.

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Send Joe's eCommerce Website Launch
Integrate email and SEO

6 Ways to Integrate Search Engine Marketing and Email Marketing


Email marketing and search engine marketing are the top channels for driving highly qualified traffic to your website, and they are excellent ways for prospects to easily engage with and consume your content. Both SEO and email marketing are highly dependent upon a content strategy that focuses on relevance and quality. If you are not offering highly relevant and high-quality content, email subscribers will lose interest and search engines will stop giving you the credit you deserve.   There are a lot of synergies between your email marketing strategy and […]

Like Button

What’s Not to Like: Measuring Social Media Success Beyond the Like


If you’re basing your marketing successes on the number of likes your social posts receive, it’s long past time to rethink how you’re measuring success on social media.   In a recent update, a spokesperson from Facebook confirmed that the company is considering removing “Like” counts from posts on the social media platform. And Facebook isn’t the first—Instagram has been experimenting with a hidden Like count in seven countries (not yet in the U.S.) and even more recently, YouTube announced plans to phase out the exact number of public-facing subscribers […]

customer satisfaction survey

What’s the Difference between CSAT, NPS and CES Surveys?


If you’re looking for a way to truly understand how your customers are feeling about their experience with your brand, it could be time to consider adding a customer satisfaction survey to your marketing mix.   Be warned, however, that not all customer satisfaction surveys are alike. Unless you’re familiar with surveys – the audience, the timing, the purpose – it’s easy to use the terms Customer Satisfaction (CSAT) and Net Promoter Score (NPS) interchangeably, and it’s quite possible that you’ve never engaged with a Customer Effort Score (CES) survey. […]

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