Search engine optimization (SEO) has evolved far beyond rankings and traffic. The true power of SEO lies in how well it supports business development and…
Tension Corporation is a leader in envelope and packaging solutions, selling directly to businesses and organizations nationwide. Tension is a family-owned and operated business that has enjoyed ongoing growth since it was founded in 1886. Tension has grown to become the second-largest domestic envelope manufacturer.
678%
Increase in Organic Search Traffic Contract YOY
122%
Increase in Organic Lead Generation Contract YOY
79%
Increase in Organic Search Traffic YOY
In 2018, Tension Envelope approached emfluence to help them grow their organic search visibility and performance for tensionenvelope.com.
By implementing on-page and technical SEO updates, emfluence increased Tension Envelope’s organic search traffic by 678% year over year.
Some of the more impactful optimizations include:
• Content updates (page copy, metadata and heading tags) targeting relevant answer boxes, as well as informational and purchase-intent product search queries
• Content recommendations based on keyword research and their content gaps
• Upgraded JSON-LD on product pages to include ratings—this resulted in star ratings appearing directly in search results, which help increase organic click-through rate
• Implemented 301 redirects to point old URLs to the most relevant live location to pass the ranking potential those old locations had built up through time to the new live locations
• Created a smarter internal linking structure to pass ranking potential and users from high authority and traffic pages to high value pages
• Placed more top/mid-funnel offerings on relevant highly-trafficked pages
As a result: