The Solution

We began by defining benchmarks that campaigns needed to hit to justify continuing to spend. With the uncertainty, we didn’t want their budgeted ad spend to get in the way of their company’s health. These benchmarks included 400% ROAS for shopping campaigns and 200% ROAS for search campaigns.

Search campaigns were also re-worked with keywords, ad copy and landing pages to recapture leads that were lost to tradeshow cancellations. Shopping campaigns were optimized to target high order values with relevant audiences through our bid strategies.

The biggest result from this shopping campaign was the 926% return on ad spend, which was more than double the goal. Other results included:
• 29% increase in shopping revenue
• 133% increase in leads, which exceeded the 200 lost from tradeshows
• A 32% increase in volume of transactions, despite customers' spending power being down
• A 342% return on ad spend from the search campaign as a secondary goal
• With a 30% decrease in budget