Leveraging email effectively can be a game-changer for any industry, manufacturing included. From enhancing customer relationships to driving sales and brand awareness, email marketing is…
Coleman Equipment, Inc. provides construction, agricultural and turf equipment and parts and support to make life better for hard-working customers who contribute to the betterment of their communities. Coleman sells parts and equipment for Kubota, ExMark, Scag, Stihl and other major brands. They have locations in Bonner Springs, KS, Smithville, MO and Lee’s Summit, MO.
In 2020, Coleman Equipment wanted to maximize equipment sales by increasing their share of voice as compared to their competitors by showing up when a customer was in market to buy a comparable equipment model.