Coleman Equipment Paid Media Campaign Adds 7% to Equipment Revenue
Coleman Equipment, Inc. provides construction, agricultural and turf equipment and parts and support to make life better for hard-working customers who contribute to the betterment of their communities. Coleman sells parts and equipment for Kubota, ExMark, Scag, Stihl and other major brands. They have locations in Bonner Springs, KS, Smithville, MO and Lee’s Summit, MO.
In 2020, Coleman Equipment wanted to maximize equipment sales by increasing their share of voice as compared to their competitors by showing up when a customer was in market to buy a comparable equipment model.
The Hyperlocal Competitor Conquesting Campaign resulted in:
• 1.4 million impressions
• 1,932 Clicks
• 0.14% CTR
• 7% increase in equipment revenue year over year