Nazdar SourceOne is the leading supplier of screen and inkjet equipment, inks, and supplies to the specialty graphic and textile printing industries. With over 14,000 products available at 14 locations across the U.S. and Central America, they strive to be the most knowledgeable and dependable supplier in the market.
Nazdar SourceOne has a large product SKU, and thus, driving online sales for their screen and inkjet equipment, inks, and supplies is a crucial component of Nazdar’s digital marketing efforts. Nazdar engaged emfluence to help them focus on implementing ecommerce tracking for their online products, followed by creation and optimization of Google Shopping Ads to help them sell more of their products online. Additionally, emfluence added SEO to increase the number of organic visits to Nazdar’s site so that they could drive incremental traffic and additional revenue growth outside of the ad campaigns as well.