The Solution

Implementing Google Shopping Ads, which include photos of the products in Nazdar’s product SKU, increased the likelihood of potential buyers clicking on the ad and ultimately buying onsite. By making the research process simple, emfluence hoped to create a buying experience where potential buyers could see exactly what they wanted to purchase, how much it cost, and who was selling it.

For organic search, the focus was support to the buying experience and increase the inbound traffic to product pages by 10%. emfluence added product schema to all products, added 301 redirect maps for old URLs, and executed and managed an efficient sitemap.xml submission process.

The most important result for the Google Shopping Ads component of this campaign was the 521% return on ad spend. Additional results included:
-24% decrease in the average cost-per-click
-10% increase in the average transaction value

The supplemental organic search results included:
-Organic entries to product pages increased by 16% year over year
-36.88% increase in organic revenue year over year
-28.33% increase in organic transactions year over year (and 6% increase in average transaction value)
-9.35% increase in organic traffic year over year