Proven Winners Increases Conversion Rates and Revenue with Multi-touch Shopping Campaign
Proven Winners is the #1 Plant Brand in the world, selling more than 150 million plants annually. Proven Winners searches the world for vibrant flowering annuals, perennials and shrubs that deliver the most beautiful garden performance. A portion of all sales support plant breeders and marketing efforts worldwide, creating more opportunities for new plants.
As a provider of high quality plants for home and garden, Proven Winners is accustomed to a seasonal business cycle. The bulk of consumers will only plant during a four to six month window every year. While Green Monday, the second Monday of December, is a key shopping day for online retail, it falls far outside the peak sales season for Proven Winners. The challenge for Proven Winners and emfluence was to drive significant incremental sales of flowering annuals, perennials and shrubs during this historically slow buying cycle.
Promoting Green Monday for Proven Winners drove non-seasonal revenue and traffic to exceptional heights, and gamifying the purchase resulted in increases in average order value:
• A 91% spike in eCommerce conversion rate
• A 264% increase in transactions
• A 284% increase in revenue
• A 6% increase in average order value