Coleman Equipment, Inc. provides construction, agricultural and turf equipment both onsite and online. They also provide a means of support to make life better for hard-working customers who contribute to the betterment of their communities. They carry parts and equipment from major brands like Kubota, Case, Scag, Stihl and others. Their website enables them to sell an extensive parts inventory nationwide.
Coleman Equipment had a website with strong SEO value, but its design and user experience had not been updated in more than 10 years. Website content was difficult to manage and update without having direct access to the backend databases. Transitioning the site was going to be no easy task, as it had grown to more than a million URLs with lots of hidden features and functionality.