Search engine optimization (SEO) has evolved far beyond rankings and traffic. The true power of SEO lies in how well it supports business development and…
Coleman Equipment, Inc. provides construction, agricultural and turf equipment both onsite and online. They also provide a means of support to make life better for hard-working customers who contribute to the betterment of their communities. Coleman carries parts and equipment from major brands like Kubota, Case, Scag, Stihl and others.
5%
Increase in ecommerce Conversions
20%
Increase in Revenue
25%
Increase in Avg. Order Value
Coleman Equipment’s website enables them to sell an extensive parts inventory nationwide. Their website had strong SEO value, but its design and user experience had not been updated in more than 10 years. Website content was difficult to manage and update without having direct access to the backend databases. Transitioning the site was going to be no easy task, as it had grown to more than a million URLs with lots of hidden features and functionality.
The 2017 website relaunch project involved modernizing the user experience while maintaining the 100% custom complex business systems that sit behind it.
The emfluence team implemented the following:
Comparing three months post-launch in the same time period-over-year, Coleman Equipment’s new site saw a 5% increase in ecommerce conversion rates, a 20% increase in revenue, and a 25% increase in average order value. Plus, the site search functions were greatly improved and the overall brand experience for customers (which includes sending transactional emails through the emfluence Marketing Platform) improved as well.
Coleman Equipment’s website can be seen here.