While the financial industry’s focus is the products and services provided to customers and clients, it’s not just about the best loans, interest rates, or…
The emfluence Blog
Financial Marketing: Digital Marketing Strategies to Outperform Competitors
In today’s evolving digital landscape, financial institutions that have not yet embraced digital marketing risk falling behind. However, the good news is that it’s not…
Leveraging Reddit’s Growth: How Brands Can Engage with Niche Communities
Reddit is often referred to as “the front page of the internet”, but for marketers, it’s something even more valuable: a direct line into tightly…
AI-Driven Ad Buying: Balancing Automation with Transparency
Buying advertising and successfully placing the right message in front of the right person at the right time has always been a complex game. In…
Financial Marketing: Creating Campaigns that Resonate with Younger Generations
If you’re in the financial industry, you’ve probably noticed a shift in the way younger generations approach banking. Gen Z and Millennials are quickly becoming…
Financial Marketing: Leveraging Voice Search to Reach Your Audience
“Hey, Siri, where’s the nearest ATM?” Consumers increasingly turn to voice-activated devices like smartphones or smart speakers to find information, make purchases, and engage with…
Apple iOS 18 Mail App Updates: What Email Marketers Need to Know
Apple has officially rolled out iOS 18.2, and with it come some major updates to the native Mail app. As both an email strategist and…
The Cookieless Future is Here: What Marketers Need to Know in 2025
I don’t want to live in a world without cookies. Obviously, I’m talking about the chocolate chip variety. As a marketer, I’ve already come to…
Why Your Website Isn’t Converting (And How to Fix It)
If you’re driving traffic to your website via paid search, email marketing, or by investing in content marketing and SEO, and it’s not converting and…
Google’s March 2025 Core Algorithm Update
On March 13th, 2025, Google announced a broad core algorithm update, as they do a few times a year. This newest update is called the…
Financial Marketing: How Effective Customer Journey Maps Boost Client Satisfaction
It’s no joke that customer expectations can be sky-high, regardless of the industry you’re in. However, when the topic of money comes into play, the…
The New Role of Behavioral Analytics in SEO
Just in case you didn’t get the memo, Search Engine Optimization (SEO) has changed. The role of the marketer in this evolution is crucial. If…
Using Analytics to Measure Content ROI: What Metrics Matter Most?
The power of content goes far beyond the role of the Search Engine Optimization (SEO) strategy it is often solely deployed as. Great content showcases…
How Will AI Impact Search and Gated Content?
Unless you’ve been living under a rock for the past year or so, you’ll already know how AI technologies like ChatGPT are disrupting the marketing…
How to Evolve Your Content Strategy in 2025: Insights from 2024 Trends
Everything changes. Everything stays the same. 2024 saw some incredible changes in the world of content marketing. Artificial intelligence (AI) has obviously had a significant…
TikTok Don’t Stop: Surviving the Ban (If or When It Happens)
Update: This post was originally written before TikTok received a 90-day stay of execution in the United States. We’ve updated the post to reflect the…
Bluesky: Social Media as It Should Be or Just a Flash in the Pan?
It’s easy to get swept up in the hype. Bluesky, a social network created by former Twitter CTO Jack Dorsey, originated as a project within…
How to Create a Data-Driven Social Media Strategy
It might sound counterintuitive to describe a digital marketing medium as “human”, but by its nature, social media is a very human marketing channel. It’s…
Apple Mail: How iOS 18.2 Will Change The Face of Email
Apple iOS updates come and go, but until recently, they have largely left the Apple Mail app alone. This might have been a case of…
Adapting SEO Strategies to Google & Bing’s Latest AI Advancements
As the digital landscape continues to evolve, staying at the forefront of SEO is more important than ever. Google & Bing’s recent advancements in AI…
Beyond Campaigns: How Customer Service and Digital Marketing Unite to Transform User Experience
For years, I’ve championed the idea that the customer service team plays one of the most pivotal roles in any successful marketing strategy. They are…
SEO for Advanced Marketers: Beyond the Basics
Search Engine Optimization (SEO) has advanced significantly in recent years. Gone are the days of simply stuffing your content with “relevant” keywords and building links…
Maximizing the Impact of Your Digital Marketing Campaigns with AI and Machine Learning
Everyone seems to be talking about how Artificial Intelligence (AI) and Machine learning (ML) are revolutionizing how marketers reach and engage their audiences. But who’s…
Enhancing User Experience Through Website Optimization
It doesn’t matter how much money you spend on online marketing; if your website offers visitors a poor user experience, you’ll struggle to see a…
Will Google Save Email Like It Saved the Web?
There’s been a lot of buzz lately about moves by Google, including potentially blocking tracking pixels, which some people believe could hasten the decline of…
Using Predictive Analytics to Optimize Your Digital Marketing Campaigns
As entrepreneurs and marketers, we are often tasked with the challenge of predicting the future. Some risk takers (you might call them gamblers) will happily…
Is Google Blocking Email Tracking Pixels?
There’s a lot of chatter in email marketing circles about Google following in Apple’s footsteps and changing the way they handle email tracking pixels in…
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