Marketing automation is an essential tool that helps businesses streamline their marketing efforts and drive significant results. There’s a lot to manage here from choosing a platform that is a good fit for your organization, integrating it with your current Martech stack and importing your data, and keeping up with the day-to-day. This can be overwhelming, which is why many will bring on a marketing automation agency to help keep it all on track. But choosing the right agency is crucial to the success of your marketing efforts. In today’s […]

“Those that fail to learn from history are doomed to repeat it.” This often-cited Winston Churchill quote is as valid today as it was when the British statesperson first wrote it down in 1948. Despite this, how many marketers seem oblivious to the past and make the same mistakes on a daily, weekly, or monthly basis?  Perhaps somewhat less statesmanlike than Churchill, I often refer to these people as “the flogging the dead horse brigade” or simply “busy fools.” These are the people who push out the same old marketing […]

The words “Content Marketing” and “Search Engine Optimization” literally trip off the tongues of many search marketers, often in the same sentence. However, it’s essential that we don’t get these two very different disciplines confused. Yes, content marketing and SEO are often intertwined, but they are not the same. Just because someone “knows” SEO doesn’t mean they are the world’s best content marketer and vice versa.  So what’s the difference between content marketing and SEO, and how can both strategies be deployed together to maximize your marketing success?  What is […]

Personalization has become the new standard in marketing. As digital spaces evolve, users are becoming increasingly aware of the data they share and how it’s being used. While going too far with the specifics can be a bit scary, those that have perfected the balance of thoughtful personalization see impactful results. What is Personalized Content Marketing? Personalized content marketing is the practice of delivering content that is specific to each individual customer. It leverages data about the target audience including browsing history, interests, location, demographics, and more to create content […]

Social media has become an integral part of the customer experience especially in this day and age where many things have gone digital. These platforms help customers communicate and connect with favorite brands and new companies, oftentimes serving as a medium for customer service. The impact of social media is huge on the customer experience and it’s not going away anytime soon. We’ll explore its value and best practices when navigating customer service on social media.   Why Customer Experience Matters When someone asks why customer experience matters, it’s easy to […]

What is Google Analytics 4 (GA4)? If you’ve been tapped into the world of marketing and analytics you may be aware that back in 2020, Google made the announcement to retire their most recent product Universal Analytics. In its stead, Google introduced Google Analytics 4, a new analytics platform with new features and functionalities that address privacy and center around the user.   This new version was created to adapt to the demands of marketers as they navigate analytics with less data due in part to increased regulations. With improved ways […]

When the United States sneezes, the world catches a cold. This statement is particularly true in the world of digital technology. America is, after all, home to many of the world’s leading and most successful online companies. However, one area where our European cousins lead the charge is digital privacy.  GDPR changed the way the world views privacy If you cast your mind back to 2018, you’ll remember how the European Union shook up the entire world with the General Data Protection Regulation (GDPR).  At the time, GDPR was unique […]

There is a very good reason why SEO is a difficult job. If everyone knew how to game the system, the internet would be littered with irrelevant search results, and the search industry as we know it would be dead.   SEO is an ever-evolving industry. What looks like best practice today won’t be best practice tomorrow. It’s also a very human industry because human engagement is the only metric that really counts in SEO. So when we are asked if AI technology like ChatGPT or Google’s Bard will replace your […]

There’s probably a million and one things you feel like you could direct your attention to for the benefit of your company. Regardless of what we do, we’re all focused on driving solid traffic to our brands and turning leads into conversions. You may have heard of a sales funnel, but has a content marketing funnel ever come to mind? Learn how a content marketing funnel of your own can complement and elevate your marketing and sales strategy.    What Is a Marketing Funnel? A marketing funnel is the process […]

Social media is a powerful tool with ways to connect people unlike ever before. Customers are able to interact with businesses in real time and businesses can nurture and build relationships with customers on deeper levels. Generating new business and followers is only half the benefits.  Because social media is great for connections, it’s also a useful tool for rebuilding relationships. After all, there’s no better place to start than with your current audience!    Using Social Media to Build Customer Relationships It’s not uncommon for marketers to focus on […]

As much as we hate (or love) to admit it, social media has become a core part of our lives, and as a result, our marketing strategies. We’ve learned to fine-tune our skills and become pros at figuring it all out but we all dread the day when we aren’t sure what comes next. One strategy for solving this? A social media calendar.   What is a Social Media Calendar and Why is it Important? A social media calendar helps you maximize your marketing efforts by outlining your content strategy […]

From the internet’s earliest days, online publishers have been confused about website analytics. Even back in the day, when all anyone really cared about was “hits” or “eyeballs”, most people didn’t really know what that meant. Just to confuse things a little more, web admins were presented with multiple analytical tools that often contradicted each other. In a misappropriation of Segal’s Law, which states a man with two watches will never know the right time, nobody knew where they stood in terms of traffic.    Thankfully, Google came to the […]

The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us from being eaten by saber-toothed tigers. Today, we are more likely to be worried about our comfortable, office-based jobs being replaced by AI-enabled tools. Somewhat ironically, it’s the people in high-tech jobs that imagine they have the most to lose, with the SEO industry literally shaking in their shoes.    Yes, AI will impact the SEO industry. And, as with any disruptive technology, there will […]

If you’re like any marketing team out there, you know that content takes you far. We create content for plenty of reasons like connecting with our audience or sharing information. However, if we’re really being honest here, content is one of the contributors that gets us to our goal of converting our leads. So, how does this work? Do we produce without stop and hope someone loves it or is there a strategic way to go about this? We’re here to clue you in and share four ways to produce […]

Video is, without a doubt, the most preferred content format on social media amongst Gen Z audiences who flock to the big three social video channels (YouTube, Instagram, and TikTok) to engage with influencers, brands, entertainment, news, and millions of hours of all sorts of random nonsense.    So, let’s cut to the chase. If you are not producing video content, you are unlikely to be found by a generation totally absorbed by video content consumed on their mobile devices.    Online streaming platforms have democratized video, making it accessible […]

As marketers, we go into each cycle with entirely new goals and KPIs in mind. These are marketing buzzwords that everyone recognizes but do we actually know the difference, and more importantly, the purpose behind each of them? In today’s blog, we will explore goals versus KPIs and break down what each of these terms truly means.     What Are Goals and How Are They Measured? It’s pretty easy to picture what a goal is when asked. Often, we think of the personal or professional ones we make at the […]

When I think of SEO, I imagine a road map connecting towns, cities, villages, and other destinations. Some of these connecting roads are freeways, carrying heavy traffic between major connections at speed. Others are quiet country roads taking people along more convoluted journeys. However, some routes are simply impassable and best avoided. Understanding how these road networks work is essential to reaching your journey’s objective.    Link building works on precisely the same principle as the road map. It provides a connecting point between your website and the internet’s primary […]

Our world is jam packed with all sorts of content from the most general topics to the most niche industries. When there’s already so much out there to watch, scroll through, and enjoy, how do we as marketers determine what’s left to create? In this case, we look to the trends.     One of the fun aspects of content marketing is that the landscape is always changing, and you never know what the next popular thing will be. In looking to the upcoming months, let’s touch on some content marketing […]

Social media is a powerful tool that pretty much everyone has jumped on, especially in the past few years. It helps you nurture current customers and generate leads, all while doing so in a way that is fun and engaging. This is a versatile way of marketing and by the time you’re done reading this blog, you’ll know exactly why it’s one of the most valuable digital channels.    Why Use Social Media for Business?  Social media is trending up when it comes to growth. More and more people are […]

Like other forms of social media, TikTok is a useful way to connect with your audience and potential customers. This is a platform that is diverse, authentic, and fun. People use it for entertainment, to learn new things, and even discover products. TikToks are so influential these days that you’ll see them bleed over to other platforms like Instagram and Facebook. If you’re new to creating TikToks or looking for additional ways to increase your views, continue reading for some tips to boost your discoverability.     Promoting TikTok Videos We’re […]

Companies have multiple priorities to manage whether it’s employee satisfaction, product development, or logistics. Another priority most companies will agree on is the customer. The customer is what keeps a business running and it’s important that they are well taken care of otherwise they’ll start going to your competitors. That’s where customer journey maps come in to play to help you understand your customer and discover solutions to your sales and marketing funnel.    What is the Customer Journey? The customer journey is the winding road a customer takes from […]

Meta tags are little snippets of text which are primarily used to provide information about a webpage to the various search engines and its prospective visitors. The text is found in the head section of a webpage’s HTML, and although not visible on the page itself, is an essential component of any content-led Search Engine Optimization (SEO) strategy.    The good news is, getting to grips with meta tags isn’t rocket science. However, as with so many other simple but vital online marketing jobs, meta tags are often not given […]

Content is the fuel that powers so many of our modern marketing strategies. From blog posts, to email campaigns and those ever present social media activities — they all need content. But here’s the rub. Content is time consuming and difficult to create. This inconvenient truth is especially accurate when your marketing output requires a constant flow of actionable content.     If only there was an AI tool that could help us create more content and make our lives as content marketers easier. You’d be delighted, right?     Introducing ChatGPT […]

Knowledge is power, and for digital marketers, you can find much of this knowledge in Google Analytics. But knowledge is an ever-moving landscape; if we want to keep up, we need to evolve. Therefore, Google is advising all marketers that they will need to make the transition from the current iteration, Universal Analytics, to GA4 before July 2023 to ensure they continue to have access to the critical data they need to make informed marketing decisions.    A Brief History of Google Analytics Google Analytics has been around in one […]

While digital marketing tasks, conversations, and strategies may fill our day-to-day, we’re just as focused on the big picture and that applies to helping the community as much as it does to helping our clients. That’s why we make it a point to contribute to organizations taking impactful action towards making the world a better place.     We know the phrase “making the world a better place” gets thrown around a lot, especially around the holiday season, but in this case, it couldn’t be truer, which is where this blog […]

Marketing was obviously at the forefront of everything we did and thought about this year. After all, we’re a company that eats, sleeps, and breathes digital marketing. There’s an endless list of marketing feats, advances, and ideas we covered in our regular emsights posts, created specifically to help digital marketers stay on top of the good and the bad. We’ve touched on a variety of topics this year from changes in Apple’s Mail Privacy Protection (MPP) to data to new generation marketing channels like podcasting, SMS, etc. It would take […]

Analytics is a whole other ball game when it comes to marketing. It could function as its own department with the amount of work that goes into it. However, at the same time, analytics makes the most sense when it works in conjunction with the areas where the data is being collected. What does this mean for marketing teams? It’s best to have an overall game plan for tackling analytics and to have smart integrations in place to help you work more efficiently. To do so, we’re going to recap […]