How Positive Reviews Improve Local SEO For Businesses

Whether it’s foot traffic to your retail store or an online purchase, there is no doubt that positive online reviews, combined with the power of local SEO, play a pivotal role in Search Engine Optimization and increased traffic to your business.   If you haven’t noticed them before, reviews show up under Google Maps when you search for a business name. This year, local reviews factored in 13% of the search algorithm that influences where one business ranks versus where the other ranks in the local 3 pack that appears […]

How DKIM Affects Email Deliverability

Ah, the spam filter: an email marketer’s nemesis. Finding our way through that filter and into the inbox keeps us email marketers on our toes—and away from too many exclamation points. But if you’re following email best practices (like the ones seen here) and still having trouble, you may need to approach the problem through a technical angle.   DKIM’s Role in Deliverability Inbox deliverability is never a guarantee, but understanding how DKIM affects email deliverability can improve your chances of landing in the inbox rather than the spam folder. […]

Is There Really a Big Difference Between B2B and B2C Social Media Strategy?

  Facebook is for B2C and LinkedIn is for B2B—end of story, right?   Well, not exactly.   Social media marketing has a complicated history with digital marketers. We’ve been working under a series of assumptions about what we should do and where we fit, depending on our B2B or B2C label. We began to believe that B2B marketers should dump all of their resources into LinkedIn. We demanded that B2C marketers live exclusively on Facebook and Instagram. We flooded feeds with clever puns and pretty pictures, and we forgot […]

amazon paid search

Amazon puts AdWords in Its Crosshairs with Plans to Launch a Paid Search Platform

Ecommerce paid search has had a renaissance in recent years and now Amazon is looking to use its credibility in the Ecommerce space to build a Paid Search Platform. According to a study by BloomReach in 2017, Fifty-five percent of people start their digital shopping experiences on Amazon. Seth Dallaire, VP of Global Sales at Amazon Media Group, said, “There’s an expectation from people who visit Amazon [that] they’re going to find anything they want.” Amazon hopes to use this credibility to create a paid search product that will monetize […]

5 Things You’ll Learn How to Do at the And Then Some Conference

Haven’t bought your ticket to the annual emfluence And Then Some Conference yet? There’s still time!   We’re officially two weeks away from this all-day digital marketing summit. Tickets are still available (for now), and we’re counting down the days and honing our basketball skills in preparation for August 25th at the College Basketball Experience.   This year, we’re building the conference around takeaways—things you can start applying as soon as you get back to the office. Let’s look at 5 things you’ll learn how to do if you attend […]

Why We Need Marketing Automation (and not just Email Marketing)

By now it’s no secret that email marketing is a must-have in every marketer’s toolbox.   More than 82% of companies—big and small alike—are using email marketing in some capacity to drive leads and sales, and they’re using it for good effect. Recent studies show that marketers rank email as the most effective channel for acquiring new leads and holding on to existing clients, and more than three quarters of marketers are happy with the ROI of email marketing.   But here’s the thing: even though the vast majority of […]

How to Run Email Deliverability Double Checks

When you sign on to the emfluence Marketing Platform, you not only get the fantastic resources who work in the Kansas City office, but you also get access to industry-leading partnerships that emfluence has built over the years, like ReturnPath.  ReturnPath is the deliverability expert in the email marketing industry, and we value this partnership because it helps get your message delivered to the inboxes you want.   ReturnPath isn’t just a great email deliverability engine—they’re also a content machine. ReturnPath publishes multiple articles throughout the year covering topics ranging […]

What InspiroBot Means for the Future of Content Marketing

Meet InspiroBot, the internet’s first artificial intelligence bot solely dedicated to generating unlimited inspirational quotes.   The results are an intriguing mix of terrifying, hilarious, and sometimes just a little too close to accurate. But here’s the thing: if you print out your InspiroBot creations and hang them around your office (like we did), no one is going to mistake InspiroBot’s quotes with actual inspirational quotes. The sentences are a little off. The inspiration is a little frightening. Something about them just isn’t…human.   InspiroBot is nonetheless a harbinger of […]

The Technical Side of Adblocking

Following on from Alan’s great blog post about advertising blockers, I wanted to share a bit of information about the technical side of adblocking to help the techies in marketers’ offices understand how it works, what you need to know if you’re employing trackers, and how vendors might be impacted. So I took a quick dive into Webkit’s Intelligent Tracking Prevention (ITP) initiative from a technologist’s perspective.   Alan’s post focused a lot on the adblocking aspect of this and how it’s driven by consumers. I’m going to focus more on the […]

What Marketers Need to Know About Collecting Personal Data

As a marketer, you want to know as much as possible about a customer or prospect so that you can develop strategies to better target them and to generate more revenue. As an individual, you want to protect your personal information from misuse or mishandling. Finding a happy place for everyone is complicated. It requires respect and diligence from marketers and trust and understanding from individuals.   This is part one of a series of posts to help promote a general understanding of the current state of Information Privacy in […]

How to Get an Agency Internship

Ah, summer. College has wrapped up for the year and agencies are offering their internship programs to those looking to get their foot in the door and gain some real-world marketing experience.   At emfluence, we place a high value on the interns who come to work for us. Agency interns aren’t just coffee getters and copy makers. They get a chance to see the inner workings of an agency that prepares them for careers in a way that a classroom simply can’t.   Just because you got a college […]

points of difference matter

The Problem with Marketing Messages

I hate to say this, but your carefully crafted marketing message isn’t enough.   I know you spent hours working on it, and even more hours thinking about how you want your target audience to perceive your company. I know you’ve asked your customers what they like best about you and built your key messages around those elements. I know the messages look and sound exactly how you want them to. You’ve even created the perfect tagline—one that everyone, including your CEO, likes.   But if you really want to […]

Email Marketing Benchmarks 2017: Part One

If you can’t measure it, you can’t improve it. Measuring is the mantra of the digital marketer—it’s the determiner of a campaign’s success or failure and an influencer in where we put our dollars.   If you’re routinely reviewing your own email metrics, you’re off to a great start—and even better if you’re comparing your data year over year. But measuring your own data is just the first step. Without benchmarks to compare your numbers to, how do you know if what you’re doing is truly successful?   That’s why […]

How Apple and Google’s New Ad-Blocking Services Will Impact Digital Marketing

Imagine you’ve just opened a website and a pop-up appears or a video starts pre-playing with sound before you can click or read anything. Or maybe you’re shopping for a vacuum cleaner or a pair of pants—which then follow you around the internet in display ads for the next month. Popups and video auto-plays are intrusive, and it has become a game-like challenge for site visitors to close the popup or pause the video. Similarly, display ads based on your search history aren’t always applicable to what you actually want. […]

The 6 Elements of a Comprehensive SEO Audit

Pop quiz…just five quick questions for you. Do you know every page/piece of content on your website and how it is displayed within search results? Do you know what errors have been found by Google, Bing, and other search engines? Is your site optimized for all device types? What does it look like on mobile vs. desktop? Has your site been negatively impacted by any of the latest Penguin, Panda, or various other algorithm updates? Do you know what your most important keywords and pages are on your site?   […]

How to Build a Customizable Email Reporting Template

If you’re using email strategy as part of your marketing efforts, then this blog post is for you. That’s because reporting on what you’re sending is a crucial step in a successful email marketing strategy. If you’re not already building email reports, you could be missing out on opportunities for the optimization of your campaigns.   With that said, the first step you’ll have to take is to build a template for your email reports. These reporting templates should be based on your marketing goals—whether that be clicks, opens, forwards, […]

You’re Probably Doing It Wrong: A Guide to Rethinking Attribution in Digital Marketing

Customers are constantly being barraged with marketing messages, often multiple marketing messages from the same company. So, as a marketer, how do you know which message drove a customer to convert?   Recently, I was looking to buy a new pair of shoes. Let me walk you through my buying process: I had been looking at various big brand department stores that I had visited in the last few weeks, and I was finally in that sweet spot of looking to purchase. But after looking for deals on Amazon, Google […]

7 Elements of an Effective Content Calendar

Regularly publishing quality content can be difficult for any business, even those with a wealth of marketing resources. It’s so easy to put content creation on the backburner. Creating content is time-consuming, and seeing the returns in traffic, social shares, and keyword rankings can take even longer to develop. It’s no wonder it’s so easy to forget about or delay creating content when immediate gratification is so rare. Nonetheless, consistently creating great content is an effective way for every business to increase audience reach, connect with customers, and reach critical […]

5 Life-Hacks to Adjust Your Spam Score…and a Puppy

You’ve perfected the spacing, the images are just the right size, and now you’re ready to test and run pre-flight (which we always suggest before hitting send). The results are in. The email renderings look fantastic across the various inboxes; however, the Spam Filter check is not passing with flying colors. We’ve all been in this position – there isn’t enough time to send the email back to be rewritten, but we send with the risk of ending up in the dreaded spam folder. Luckily, we have a few MacGyver-style […]

Anything You Can Do, Digital Can Do Better | Radio Edition

So, You Decided to Run Terrestrial Radio Ads… Why: You wanted to achieve mass reach, with a low CPM, to reach a captive audience. You know your target demo is there, and 93% of U.S. adults still listen to AM/FM radio each week! It’s a no-brainer, right? Right? Radio listening is quite literally “wireless”. There is no meter to measure actual usage. There are no tickets sold, there are no circulations audited. There is no quantifiable “click-through” to point back to. The ratings systems of Nielson, Arbitron and holding companies […]

How Empathy Will Make Your Content Marketing More Effective

We’ve all stumbled across content that is a little too transparent with its goal. We’ve read a blog post that feels like an exhausting sales pitch, or a page that is so loaded with SEO-targeted keywords it’s almost unreadable. Maybe you’ve even unknowingly created something like it for your business. When you have encountered content marketing like this, it’s probably turned you away with a sour taste in your mouth. Why? Because you didn’t get the content you wanted or expected. The problem is the content lacked empathy. The creator […]

Meet Natalie Jackson – emfluence’s New Marketing Director

As emfluence continues to grow and forge new partnerships with more great clients, we realized we were getting stretched a little thin when marketingourselves and our business. Enter: Natalie Jackson, emfluence’s new Marketing Director. I took some time to chat with Natalie shortly after joining the emfluence team about her background, interests and goals in her new job.

Content Marketing Trends in 2017

Content marketing is a vast and ever-changing industry, so I thought I’d take some time to look into my crystal ball and see what the next year might bring. Naturally, I can’t actually see the future, but I like to stay as up to the minute as possible. Here are the content trends I think will dominate content marketing 2017.

Foundational Elements of a Digital Marketing Campaign

It is all too common that digital marketing agencies narrow their focus on only the trendiest marketing tactics. Everyone is buzzing about the latest feature of SnapChat or the newest PPC ad style on Google. You see countless blog posts, social media posts and think-pieces hailing the next great thing in marketing. What’s worse is that so many of these digital marketing agencies then push their clients toward executing these “Tactics of the week” without a full understanding of what they can actually do for the client and the results they can deliver. It’s the marketing equivalent of throwing stuff up against a wall and seeing what sticks.

What Google Doesn’t Know Can Change Your Content Marketing

It’s easy to think that your favorite search engine knows everything. It’s our go-to source for new information, after all. You “Google” everything you don’t know, and Google always has an answer.

But there is one critical thing that search engines don’t know, and it can completely change the way content marketers think about content creation.

Search engines still don’t know what you are going to search for.


The 2017 Digital Trends Forecast

It’s never too early to start forecasting what’s going to be ‘the next big thing’ in the digital marketing and tech landscape in 2017. emfluence has compiled trends and expectations from across our agency team members to bring you an array of predictions for what to look for, and more importantly plan for in 2017. The boldest prediction of all? 60% of the time our predictions are right, every time.

emfluence Welcomes Lindsay Waters!

emfluence Digital Marketing is excited to introduce our new Senior Account Manager, Lindsay Waters! Lindsay joins us after 2 years at Lionshare Marketing, a full service CRM provider for the healthcare industry. She also has spent time working in marketing college athletics, experience of which some of the college sports fanatics (including yours truly) are certainly jealous. Lindsay took some time to answer some questions and introduce herself this week, here’s what she had to say: Tell us a little about yourself, you know, the basics.  Lindsay: “I grew up […]

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