Four Ways to Engage Your Audience with Email Animation

Four Ways to Engage Your Audience with Email Animation


GIF usage continues to flood every corner of the Internet, and while their popularity can be attributed to the fact that they inject more fun into our content, marketers can also utilize them to better engage their readers.

Five Social Media Tactics to Try in 2019

Five Social Media Tactics to Try in 2019


What’s now, new and next in social media for marketers?   In the ever-evolving world of social media – from platforms to platform enhancements – the landscape is looking great for marketers in 2019. Let’s consider five new social media tactics to try in 2019.   Tune and Improve Your Facebook Ad Targeting Ad targeting via Facebook got a great upgrade this year with the introduction of household income by U.S. ZIP code. In simple terms, this means for any given zip code, there’s an average income per household marketers […]

Email Marketing Benchmarks 2018: Part Two

Email Marketing Benchmarks 2018: Part Two


Email Marketing Benchmarks 2018: Part Two With peak email season behind us and a fresh year of metrics on the horizon, it’s time to take a look at how email marketing campaigns performed for the second half of 2018.   If this is your first Email Marketing Benchmarks Report, welcome to the emfluence Marketing Platform’s twice-yearly review of email marketing metrics compile by our users across the globe. In each report, you can evaluate email marketing benchmarks by industries, audience types, and messaging styles. Use these numbers to benchmark your […]

The Top 7 SEO Trends to Watch in 2019

The Top 7 SEO Trends to Watch in 2019


Latest Ranking Factors and Organic Search Trends How to appear organically in Google search is a constantly evolving process. New features appearing directly in search results, more results page real estate going to ads, and continuous algorithm updates keep marketers on their toes. Let’s look at the SEO trends to watch for in 2019.   7 Important SEO Trends in 2019 Machine learning / RankBrain Intent based content and keywords Featured snippets Crawler optimization Expertise, Authority, and Trust (E-A-T) JSON-LD schema Site usability   1. Machine learning / RankBrain From […]

What to Know about Voice Assistants and Email

What to Know about Voice Assistants and Email


“Alexa, read my emails…”   Email is one of the most widely used forms of digital communication. With 54% of consumers using a voice assistant at least once a day, it’s no surprise that virtual assistants are implementing the ability to read emails.   Last December, Alexa lead the charge by announcing that consumers can now check their email using Alexa’s new capabilities to read and delete emails in a Gmail, Outlook, Hotmail, or Live.com inbox. Using this new Alexa function, consumers can access the ability to have their emails […]

How and Why to Run a Content Inventory

How and Why to Run a Content Inventory


Want to make your content marketing tasks a bit easier in 2019? Start the year off fresh with a content inventory.   Wait, What’s a Content Inventory? Let’s start with definitions. In its basic form, a content inventory is a list of content items created for your brand—this could be anything from blog posts to website pages, whitepapers, infographics, case studies, testimonials, or other types of content you’re creating for your audience—and a recording of where that asset has been published.   The idea behind a content inventory is that […]

Meet Joe Ramsey: emfluence’s New Customer Success Director

Meet Joe Ramsey: emfluence’s New Customer Success Director


emfluence is delighted to welcome Joe Ramsey to the role of Customer Success Director! In this role, Joe will be responsible for nurturing long-term relationships with our emfluence Marketing Platform and emfluence agency customers. We’re excited to have him dig into goals and metrics—and even more excited for our customers to work with him on their individual measures of success.   Joe joins us with more than 20 years of marketing and support leadership across B2B and B2C companies. He has overseen marketing strategies in financial, telecommunications, and technology industries, […]

emfluence Earns a 5-Star Rating on Clutch

emfluence Earns a 5-Star Rating on Clutch


As a digital marketing agency, our mission is to provide our clients with the tools they need to effectively reach their audiences online. We specialize in services such as email marketing, SEO, and web design to help bring your company directly to your customers on a channel they are comfortable with. Much to our excitement, our hard work has recently been noted by ratings and review firm Clutch, who has included us in their directory of B2B agencies as a one of the top digital marketing companies!   Clutch is […]

Audience Targeting Guide for Google Ads, Facebook, CRM, & More!

Audience Targeting Guide for Google Ads, Facebook, CRM, & More!


Early on in my career, my peers and I focused a lot on individual keyword bids. If Cost Per Action was too high, lower your bids. If you want a higher volume of traffic, increase your bids! With the increasing availability and sophistication of Bid Automation (which I’ll cover in a later post), I focus very little on individual keyword bids anymore. A Max Cost Per Click by Keyword simply doesn’t matter that much anymore, and a big reason for that is the ability to apply bid adjustments by Audience. […]

Gmail’s Promotions Tab Gets a Visual Lift

Gmail’s Promotions Tab Gets a Visual Lift


If you have Gmail, then your inbox just got more visual! You may have noticed that Google has made some updates to their Gmail Promotions Tab recently that allow for marketers to display their deals and discounts in a way that may have a better chance at grabbing subscriber’s attention.   Visuals for Your Gmail Promo Tab This update is also geared to adding value in an efficient way to your subscriber’s inbox. Here’s how the update works: Gmail already uses machine learning to identify what it considers to be […]

10 Ways to Integrate Your Website and Email Strategies

10 Ways to Integrate Your Website and Email Strategies


Your website and email strategies support each other. One of your website tasks is growing your email list – with email signup forms, gated content, etc. – while your targeted email campaigns drive traffic, engagement and transactions back on the website. Without mutual support and close integration, they’re not as successful.   To give you some examples – here are 10 specific ways they can integrate to grow your audience, drive more impact and create efficiency.   Automated Content Distribution If you have regular communications going out with the same […]

Understanding Marketing Attribution Models

Understanding Marketing Attribution Models


As marketers, one of the biggest challenges we face is proving the ROI of our marketing initiatives. Marketing has evolved. More and more, marketing should be viewed as an investment in business growth rather than an expense that is a “cost of doing business.” The data we can collect from our marketing efforts, both online and offline, can help us to provide more and more insight into the ROI of our marketing initiatives.   How do we make that transition from marketing as an expense to marketing as an investment […]

Email Design by the Numbers

Email Design by the Numbers


We’re all about easy—this running list is designed to be your go-to cheat sheet for the latest email designs by the numbers. Bookmark this page as you plan out your next email campaigns.   What’s the Best Width for an Email? If you want a safe bet, shoot for 600 pixels. 600 pixels is the standard width for email, and while there are exceptions (including options that allow for up to 960 pixels), 600px will keep you well within the bounds of the majority of inboxes. If you want to […]

Using Your CRM to Prove Your Worth as a Marketer

Using Your CRM to Prove Your Worth as a Marketer


You know the stereotype: in a number of organizations, Marketing is a cost center. It’s the department of pretty pictures and branding campaigns. The department where budget goes to disappear.   But marketers, we know that’s not true. We’re measuring, we’re influencing, and we’re driving in tons of opportunity. The problem isn’t that we’re a cost center; it’s that we’re not very good at telling our impact story.   The good news is we can beat the perception of Marketing as a cost center by better using our CRM systems—all […]

How to Use LinkedIn Sponsored InMail in Your Next Campaign

How to Use LinkedIn Sponsored InMail in Your Next Campaign


Don’t have email addresses for everyone on your marketing list? Try adding LinkedIn’s Sponsored InMail as a touchpoint to your next campaign.   How Sponsored InMail Works Sponsored InMail offers a great way to digitally reach prospects outside of the email inbox. Sponsored InMail delivers a message you create—much like a standard LinkedIn message—to the LinkedIn inbox of your selection or your targeting. It’s like sending an email to someone, except you don’t have to have that person’s email address for the message to reach them.   Setting Sponsored InMail […]

17 Ways to Measure Website ROI

17 Ways to Measure Website ROI


Re-building websites costs money and time. The trick to approval is justifying the expense. It has been my experience that rarely is the decision to rebuild a website up to one person. That being said, since different internal team members will need to be excited and inspired by the idea to rebuild, you will want to share different customized ROI stories. It would be smart to start with crafting a few ways that you see the website redesign benefiting the company and then tell the right story to the right […]

9 Quick Tips for Enhancing Your Paid Search Campaigns

9 Quick Tips for Enhancing Your Paid Search Campaigns


On November 1st, I will be a part of a 3 person panel at SEMPO Cities KC on the topic of Exploding ROI with Paid Search. As a precursor to this presentation (note to self: work on this presentation!), I wanted to share a few thoughts on what is working in Paid Search…and Paid Social. The reality of online advertising, in my opinion, is that getting yourself stuck in one channel is similar to the idea of putting too much of your investments into a single stock or group of […]

Creating a Black Friday Email Strategy

Creating a Black Friday Email Strategy


It’s only the single most critical shopping day of the year. We’re either the shoppers fighting crowds to catch the best deals to fulfill our holiday shopping lists, or we’re the marketers behind the scenes creating the strategies that get them buying!   2017’s Black Friday represented 4.6% of revenue for the entire year’s sales, and this year, sales are projected to be better than ever. It’s important to prepare ahead of time for what’s to come, and to ensure you stand out from the competition.   That’s where a […]

The New Look of LinkedIn Groups

The New Look of LinkedIn Groups


LinkedIn has completely overhauled their LinkedIn Group’s experience, and I have to say that I am loving it. Back in February, LinkedIn completely scrapped their standalone Groups app, in an effort to reintegrate it back into the core user experience of the platform.   Last month LinkedIn introduced their new and improved Groups experience and here is what you can expect to see, according to LinkedIn group director of product Mitali Pattnaik: Enhanced group participation Group activity notifications Access anytime, anywhere   Check out all of the exciting details that […]

How to Expand Your Email Strategy Beyond the Newsletter

How to Expand Your Email Strategy Beyond the Newsletter


By now you’ve mastered the art of sending a weekly newsletter to your entire subscriber list. Your newsletter is an easy to read email that has established and maintained customer-brand relationships directing traffic to your website ­­– each section of the email dedicated to a particular topic (read more about the elements of a successful newsletter here).   But what happens when your newsletter’s open rate starts to decline and you realize that your audience isn’t all the same, therefore should not be targeted the same? How do you use email […]

Offline to Online Ad Targeting: The Basics

Offline to Online Ad Targeting: The Basics


As a digital marketing agency, we are highly focused on identifying strategies and tactics that will work to drive further engagement and conversion online. We love digital because of the high level of “measurability” we have when it comes to monitoring the tactics that we deploy. However, we also know that most businesses rely to some degree on their offline footprint to drive ongoing engagement beyond the typical digital channels like search, email, and social media. That’s where offline to online ad targeting comes in handy.   These business that […]

CRM with Marketing Automation: Drive More B2B Revenue by Uniting with Sales

CRM with Marketing Automation: Drive More B2B Revenue by Uniting with Sales


Every salesperson wants things right now, whether that’s quality leads, effective marketing materials, pricing or contract concessions. Whatever is needed to close more deals, reach their goals, earn more commission.   As marketers, we know that the problem is, not every prospect or client, even if showing initial interest, is on their same timetable. They may not have a big enough need to make a purchase right now. Or maybe they’re under contract, satisfied with their current vendor, other projects are taking priority, currently have no budget—or it’s simply taking them […]

How to Build a Welcome Email Series

How to Build a Welcome Email Series


First impressions are everything. That first point of contact is your chance as a brand to really shine and impress current and/or future customers. That’s why a welcome email series is so important to have in place! In this blog post, I’m going to cover some of the best practices and most compelling (if not obvious) reasons why you should be incorporating a welcome email series into your new customer or lead acquisition strategy.   Be Prompt with Your Welcome Email Don’t keep people waiting. I recommend sending your welcome […]

How to Promote Your New Ecommerce Product

How to Promote Your New Ecommerce Product


So you’ve got a new product to add to your ecommerce shop. That means it’s time to put together a marketing plan for your new ecommerce product launch.   Adding a new product to your ecommerce shop deserves a marketing plan of its own—one that’s not quite as involved as when you launched your shop in the first place, perhaps, but is still informed by the data you’ve managed to capture about your customers along the way. In this post, we’ll use the emfluence t-shirt shop to demonstrate how we’re […]

Using Your Data to Build a Better Marketing Plan: A Recap

Using Your Data to Build a Better Marketing Plan: A Recap


It’s not uncommon for me to hear marketers ask the question: how do I start building a marketing plan—and how do I know if the dollars I’m asking for are the right amount?   A better marketing plan starts with understanding your marketing metrics. By learning what’s working now, you can start to plan for campaign spending in the future. But first, you need to learn: How to efficiently use your marketing spend How to maximize your budget across multiple marketing channels and business segments How to ensure stakeholders feel […]

Email Personalization with a Purpose

Email Personalization with a Purpose


Email personalization continues to be a top email design trend. And with more marketers putting an emphasis on data quality, there are many opportunities for maximizing the impact of personalized messaging. Beyond incorporating first name variables into the subject line or body to boost engagement, brands can use personalization to serve the subscriber. If the data is accurate, timely, and serves a purpose, it’s likely to benefit the subscriber in ways that are advantageous for the brand. Here are a few examples from my inbox of ways brands used personalization […]

How SEO Can Boost Your Marketing Automation Efforts

How SEO Can Boost Your Marketing Automation Efforts


SEO can boost your marketing automation efforts in these three ways: Build leads and lists through qualified organic traffic Utilize existing organic data to optimize conversion points Use keyword research to send targeted content to specific lists Click on the links above to jump to that section. I recently discussed this topic at the And Then Some emfluence Conference 2018. Here is the video and SlideShare of my talk: How SEO Can Boost Your Marketing Automation Efforts from emfluence   But if you’re more into reading/scanning, the meat of the […]


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