As the digital landscape continues to evolve, staying at the forefront of SEO is more important than ever. Google & Bing’s recent advancements in AI…
The emfluence Blog
Beyond Campaigns: How Customer Service and Digital Marketing Unite to Transform User Experience
For years, I’ve championed the idea that the customer service team plays one of the most pivotal roles in any successful marketing strategy. They are…
SEO for Advanced Marketers: Beyond the Basics
Search Engine Optimization (SEO) has advanced significantly in recent years. Gone are the days of simply stuffing your content with “relevant” keywords and building links…
Maximizing the Impact of Your Digital Marketing Campaigns with AI and Machine Learning
Everyone seems to be talking about how Artificial Intelligence (AI) and Machine learning (ML) are revolutionizing how marketers reach and engage their audiences. But who’s…
Enhancing User Experience Through Website Optimization
It doesn’t matter how much money you spend on online marketing; if your website offers visitors a poor user experience, you’ll struggle to see a…
Will Google Save Email Like It Saved the Web?
There’s been a lot of buzz lately about moves by Google, including potentially blocking tracking pixels, which some people believe could hasten the decline of…
Using Predictive Analytics to Optimize Your Digital Marketing Campaigns
As entrepreneurs and marketers, we are often tasked with the challenge of predicting the future. Some risk takers (you might call them gamblers) will happily…
Is Google Blocking Email Tracking Pixels?
There’s a lot of chatter in email marketing circles about Google following in Apple’s footsteps and changing the way they handle email tracking pixels in…
Leveraging Email to Optimize Manufacturing Marketing
Leveraging email effectively can be a game-changer for any industry, manufacturing included. From enhancing customer relationships to driving sales and brand awareness, email marketing is…
Leveraging Analytics to Optimize Manufacturing Marketing
In the fast-paced world of marketing, leveraging analytics has become not just a competitive advantage but a necessity. Industries of all sorts are turning to…
Leveraging Paid Ads to Optimize Manufacturing Marketing
In the world of digital marketing where every click counts, industries are turning to a variety of tactics to reach their audience at the right…
Apple iOS 18 and Its Impact on Email Marketing
Another day, another huge Apple iOS update causing panic and confusion in the email marketing community. But before we abandon our email marketing lists and…
Content Marketing for Niche Audiences: Strategies that Work
Successful content marketing is often all about demonstrating how your organization can solve a particular set of problems for a specific type of customer. If…
Healthcare Marketing: Best Practices for Patient Engagement
There can be few other industries where marketing can have such a positive impact on its target market than in the healthcare sector. Seriously, as…
The Future of SEO: Preparing for AI-Driven Search
Search Engine Optimization (SEO) has always been a bit of a balancing act. The major search engines, dominated by Google and Bing, have had to…
Google’s August 2024 Core Algorithm Update
On August 15th, 2024, Google announced a broad core algorithm update, as they do a few times a year. This newest update is called the…
Emerging Technologies in Digital Marketing
While the digital marketing industry has rapidly evolved into a mature and powerful route to market for many different types of businesses, its trajectory hasn’t…
Above the Fold: What Does It Mean?
Above the fold is a phrase popularized by designers, editors and advertising sales professionals in the print newspaper industry. It refers to space at the…
Top Challenges Banks Are Facing in Digital Marketing and How to Tackle Them
As traditional industries go, the banking sector has been more successful than most in building a hybrid business model that spans its branches’ physical brick-and-mortar…
Content Marketing Tips for Banks
Successful content marketing is all about solving problems. If you work in the banking industry, this should be music to your ears. That’s because there…
How to Choose the Right Digital Marketing Agency to Partner With
There are no two ways to look at it: marketing your business is difficult. It always has been, and as the digital landscape in which…
Mastering AI Prompt Creation in Digital Marketing
In today’s fast-paced world of digital marketing, using artificial intelligence (AI) is becoming more and more important. AI tools, especially those that can create content,…
Customer Journey: Understanding the Advocacy Stage
In this final blog post of our customer journey deep dive, we explore the Advocacy Stage. This phase is where satisfied customers become advocates, recommending…
A Year in Review: A Recap of 2023’s Transformative Marketing Trends
The marketing experts at emfluence are basically time travelers. As we help our clients reach their marketing objectives, we’ve got to look to the future,…
Customer Journey: The Conversion Stage Decoded
In this blog post, we decode the Conversion Stage of the customer journey, a pivotal phase where prospects transition into committed customers. We’ll explore key…
Customer Journey: Mastering the Consideration Phase
In this blog post, we explore the Consideration Phase of the customer journey, where potential customers are getting educated about your company. We’ll discuss key…
Customer Journey: Understanding the Awareness Phase
In this blog post, we delve into the critical first step of the customer journey: the Awareness Phase. This stage is where potential customers are…
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