Leveraging data throughout marketing campaigns is a proven way to get results and the same goes for any content you create. Information is all around…
The emfluence Blog
Google’s November 2023 Core Algorithm Update
On November 2nd, 2023, Google announced a broad core algorithm update, as they do a few times a year. This newest update is called the…
Big Data and Gamification: How to Play It Smart
If you’ve previously dismissed the concepts of “Big Data” and “Gamification” as industry buzzwords describing marketing strategies only available to the most sophisticated organizations—think again….
Play It Up with Gamification on Your Interactive Website
If there’s one goal that businesses aim for when it comes to marketing, it is to create content, campaigns, and webpages that capture the attention…
Implementing Gamification in Your Interactive Content Marketing Campaigns
Engaging audiences is one of the top ways to build relationships and grow a business. Your customers are a key to your success and getting…
How to Leverage Marketing Analytics for a Better Customer Journey
Marketing analytics plays a pivotal role in helping businesses track their progress and achieve their objectives. Leveraging data-driven insights is essential for achieving business success….
Competitive PPC Analysis Guide for Each Stage of the Customer Journey
Nothing will drive customer engagement, including website visits, registrations, and purchases quicker than a Pay Per Click (PPC) advertising campaign. However, in any competitive market,…
What Email Marketing KPIs Say About a Customer’s Stage in the Customer Journey
Email marketing has been and continues to be a powerful tool for businesses to connect with their customers and foster brand loyalty while driving growth….
How to Create an Email Newsletter That Helps Shorten Your Customer Journey
An email marketing newsletter is a beautiful thing. Quick and easy to set up, incredibly cost-effective to send, and when done right, hugely profitable compared…
Understanding the Customer Journey Stages and How to Leverage Them
Mapping out and understanding the stages of your customer’s journey is a key aspect of creating a successful marketing strategy. This is essential because this…
Healthcare Content Marketing Guide
In many ways, healthcare marketing is just like promoting any other topic on the internet. When people have a problem, they look for a solution….
Social Media: The Key to Inbound Marketing Success
Social media sits alongside content and email marketing in an ecosystem that I like to call the holy trinity of inbound marketing. When the power…
Understanding Predictive Marketing Analytics and How to Implement It In Your Business
There is no such thing as a bad idea. But in business, some ideas are clearly better than others. When your ideas are based on…
Understanding B2B Lead Generation and Strategies
Regardless of your industry, lead generation is one of the pivotal aspects of growth and success. While it’s an integral part of any marketing funnel,…
How Custom Software Development Can Help Your Business
Companies are always on the lookout for ways to meet growing business needs and stay competitive. In a world that’s evolving to become more innovative…
Don’t Leave Data on the Table: How to Leverage Business Insights from Your Digital Marketing Analytics
Mark Twain once famously quoted British Prime Minister Benjamin Disraeli as saying, “There are three kinds of lies: Lies, Damned Lies, and Statistics.” Highlighting the…
Level Up Your Inbound Marketing Strategy with Email Marketing
Inbound marketing works on the principle that some of your customers may wish to avoid being actively sold to. Instead, they want to do their…
Local Marketing Strategies for Success
One of the top priorities for marketers is targeting and engaging audiences. That doesn’t just apply nationally but should also apply locally. And, for some…
Thriving Locally: A Comprehensive Guide to Hyperlocal Social Media Marketing
As marketers, we’re always up for exploring innovative ways to reach new audiences and connect with current ones. Driving local engagement with target audiences can…
CMS and Web Development
In today’s digital landscape, it’s more important than ever to have a strong web presence that speaks to your audience on the front end while…
Systematize Your Content Creation with Content Pillars
Getting started with content creation takes a lot of work. Sometimes, knowing what to create is a significant hurdle that many marketers and business owners…
Harnessing Your Email Marketing Analytics for a Better ROI
If you are anything like me, you’ll find yourself in the analytics suite of your email marketing platform within minutes of sending a campaign. There…
Navigating Paid, Owned and Earned Media
In an age dominated by online influencers, social media engagement and content marketing, the lines between marketing, journalism and public relations have become increasingly blurred….
What to Look for in a Marketing Automation Agency
Marketing automation is an essential tool that helps businesses streamline their marketing efforts and drive significant results. There’s a lot to manage here from choosing…
Analytics for Better Business Decision Making
“Those that fail to learn from history are doomed to repeat it.” This often-cited Winston Churchill quote is as valid today as it was when…
The Role of Content Marketing in SEO
The words “Content Marketing” and “Search Engine Optimization” literally trip off the tongues of many search marketers, often in the same sentence. However, it’s essential…
The Importance of Personalization in Content Marketing
Personalization has become the new standard in marketing. As digital spaces evolve, users are becoming increasingly aware of the data they share and how it’s…