Content Marketing Tips for Banks

Content Marketing Tips for Banks

Successful content marketing is all about solving problems. If you work in the banking industry, this should be music to your ears. That’s because there…

How to Choose the Right Digital Marketing Agency to Partner With

How to Choose the Right Digital Marketing Agency to Partner With

There are no two ways to look at it: marketing your business is difficult. It always has been, and as the digital landscape in which…

Google’s March 2024 Core Algorithm Update

Google’s March 2024 Core Algorithm Update

On March 5th, 2024, Google announced a broad core algorithm update, as they do a few times a year. This newest update is called the…

Mastering AI Prompt Creation in Digital Marketing 

Mastering AI Prompt Creation in Digital Marketing 

In today’s fast-paced world of digital marketing, using artificial intelligence (AI) is becoming more and more important. AI tools, especially those that can create content,…

A Year in Review: A Recap of 2023’s Transformative Marketing Trends

A Year in Review: A Recap of 2023’s Transformative Marketing Trends

The marketing experts at emfluence are basically time travelers. As we help our clients reach their marketing objectives, we’ve got to look to the future,…

The Journey Unleashed

The Journey Unleashed

Dive into the realm of innovative campaigns fueled by Microsoft Dynamics or your CRM data, amplified by marketing automation. From intuitive cross-sell initiatives based on…

Prepping for Customer Journey Mapping

Prepping for Customer Journey Mapping

Join me in my latest video on the customer journey as I lead you through crucial steps to prep for a mapping session, highlighting the…

Unveiling the Customer Journey

Unveiling the Customer Journey

Embarking on the path to successful customer relationships involves navigating through distinct stages, each holding its own significance in the grand scheme of engagement. In…

5 Reasons to Use a Data-Driven Content Marketing Strategy

5 Reasons to Use a Data-Driven Content Marketing Strategy

Leveraging data throughout marketing campaigns is a proven way to get results and the same goes for any content you create. Information is all around…

Big Data and Gamification: How to Play It Smart

Big Data and Gamification: How to Play It Smart

If you’ve previously dismissed the concepts of “Big Data” and “Gamification” as industry buzzwords describing marketing strategies only available to the most sophisticated organizations—think again….

Play It Up with Gamification on Your Interactive Website

Play It Up with Gamification on Your Interactive Website

If there’s one goal that businesses aim for when it comes to marketing, it is to create content, campaigns, and webpages that capture the attention…

Implementing Gamification in Your Interactive Content Marketing Campaigns

Implementing Gamification in Your Interactive Content Marketing Campaigns

Engaging audiences is one of the top ways to build relationships and grow a business. Your customers are a key to your success and getting…

How to Leverage Marketing Analytics for a Better Customer Journey

How to Leverage Marketing Analytics for a Better Customer Journey

Marketing analytics plays a pivotal role in helping businesses track their progress and achieve their objectives. Leveraging data-driven insights is essential for achieving business success….

Competitive PPC Analysis Guide for Each Stage of the Customer Journey

Competitive PPC Analysis Guide for Each Stage of the Customer Journey

Nothing will drive customer engagement, including website visits, registrations, and purchases quicker than a Pay Per Click (PPC) advertising campaign. However, in any competitive market,…

What Email Marketing KPIs Say About a Customer’s Stage in the Customer Journey

What Email Marketing KPIs Say About a Customer’s Stage in the Customer Journey

Email marketing has been and continues to be a powerful tool for businesses to connect with their customers and foster brand loyalty while driving growth….

How to Create an Email Newsletter That Helps Shorten Your Customer Journey

How to Create an Email Newsletter That Helps Shorten Your Customer Journey

An email marketing newsletter is a beautiful thing. Quick and easy to set up, incredibly cost-effective to send, and when done right, hugely profitable compared…

Understanding the Customer Journey Stages and How to Leverage Them

Understanding the Customer Journey Stages and How to Leverage Them

Mapping out and understanding the stages of your customer’s journey is a key aspect of creating a successful marketing strategy. This is essential because this…

Healthcare Content Marketing Guide

Healthcare Content Marketing Guide

In many ways, healthcare marketing is just like promoting any other topic on the internet. When people have a problem, they look for a solution….

Social Media: The Key to Inbound Marketing Success

Social Media: The Key to Inbound Marketing Success

Social media sits alongside content and email marketing in an ecosystem that I like to call the holy trinity of inbound marketing. When the power…

Understanding Predictive Marketing Analytics and How to Implement It In Your Business 

Understanding Predictive Marketing Analytics and How to Implement It In Your Business 

There is no such thing as a bad idea. But in business, some ideas are clearly better than others. When your ideas are based on…

Understanding B2B Lead Generation and Strategies

Understanding B2B Lead Generation and Strategies

Regardless of your industry, lead generation is one of the pivotal aspects of growth and success. While it’s an integral part of any marketing funnel,…

How Custom Software Development Can Help Your Business

How Custom Software Development Can Help Your Business

Companies are always on the lookout for ways to meet growing business needs and stay competitive. In a world that’s evolving to become more innovative…

Don’t Leave Data on the Table: How to Leverage Business Insights from Your Digital Marketing Analytics

Don’t Leave Data on the Table: How to Leverage Business Insights from Your Digital Marketing Analytics

Mark Twain once famously quoted British Prime Minister Benjamin Disraeli as saying, “There are three kinds of lies: Lies, Damned Lies, and Statistics.” Highlighting the…

Level Up Your Inbound Marketing Strategy with Email Marketing

Level Up Your Inbound Marketing Strategy with Email Marketing

Inbound marketing works on the principle that some of your customers may wish to avoid being actively sold to. Instead, they want to do their…

Local Marketing Strategies for Success

Local Marketing Strategies for Success

One of the top priorities for marketers is targeting and engaging audiences. That doesn’t just apply nationally but should also apply locally. And, for some…

Thriving Locally: A Comprehensive Guide to Hyperlocal Social Media Marketing

Thriving Locally: A Comprehensive Guide to Hyperlocal Social Media Marketing

As marketers, we’re always up for exploring innovative ways to reach new audiences and connect with current ones. Driving local engagement with target audiences can…

CMS and Web Development

CMS and Web Development

In today’s digital landscape, it’s more important than ever to have a strong web presence that speaks to your audience on the front end while…


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