In many ways, healthcare marketing is just like promoting any other topic on the internet. When people have a problem, they look for a solution….
The emfluence Blog
Social Media: The Key to Inbound Marketing Success
Social media sits alongside content and email marketing in an ecosystem that I like to call the holy trinity of inbound marketing. When the power…
Understanding Predictive Marketing Analytics and How to Implement It In Your Business
There is no such thing as a bad idea. But in business, some ideas are clearly better than others. When your ideas are based on…
Understanding B2B Lead Generation and Strategies
Regardless of your industry, lead generation is one of the pivotal aspects of growth and success. While it’s an integral part of any marketing funnel,…
How Custom Software Development Can Help Your Business
Companies are always on the lookout for ways to meet growing business needs and stay competitive. In a world that’s evolving to become more innovative…
Don’t Leave Data on the Table: How to Leverage Business Insights from Your Digital Marketing Analytics
Mark Twain once famously quoted British Prime Minister Benjamin Disraeli as saying, “There are three kinds of lies: Lies, Damned Lies, and Statistics.” Highlighting the…
Level Up Your Inbound Marketing Strategy with Email Marketing
Inbound marketing works on the principle that some of your customers may wish to avoid being actively sold to. Instead, they want to do their…
Local Marketing Strategies for Success
One of the top priorities for marketers is targeting and engaging audiences. That doesn’t just apply nationally but should also apply locally. And, for some…
Thriving Locally: A Comprehensive Guide to Hyperlocal Social Media Marketing
As marketers, we’re always up for exploring innovative ways to reach new audiences and connect with current ones. Driving local engagement with target audiences can…
CMS and Web Development
In today’s digital landscape, it’s more important than ever to have a strong web presence that speaks to your audience on the front end while…
Systematize Your Content Creation with Content Pillars
Getting started with content creation takes a lot of work. Sometimes, knowing what to create is a significant hurdle that many marketers and business owners…
Harnessing Your Email Marketing Analytics for a Better ROI
If you are anything like me, you’ll find yourself in the analytics suite of your email marketing platform within minutes of sending a campaign. There…
Navigating Paid, Owned and Earned Media
In an age dominated by online influencers, social media engagement and content marketing, the lines between marketing, journalism and public relations have become increasingly blurred….
What to Look for in a Marketing Automation Agency
Marketing automation is an essential tool that helps businesses streamline their marketing efforts and drive significant results. There’s a lot to manage here from choosing…
Analytics for Better Business Decision Making
“Those that fail to learn from history are doomed to repeat it.” This often-cited Winston Churchill quote is as valid today as it was when…
The Role of Content Marketing in SEO
The words “Content Marketing” and “Search Engine Optimization” literally trip off the tongues of many search marketers, often in the same sentence. However, it’s essential…
The Importance of Personalization in Content Marketing
Personalization has become the new standard in marketing. As digital spaces evolve, users are becoming increasingly aware of the data they share and how it’s…
The Impact of Social Media on the Customer Experience
Social media has become an integral part of the customer experience especially in this day and age where many things have gone digital. These platforms…
4 Benefits of Using Google Analytics 4
What is Google Analytics 4 (GA4)? If you’ve been tapped into the world of marketing and analytics you may be aware that back in 2020,…
U.S. Digital Privacy Laws
When the United States sneezes, the world catches a cold. This statement is particularly true in the world of digital technology. America is, after all,…
Will ChatGPT Replace SEO Strategy?
There is a very good reason why SEO is a difficult job. If everyone knew how to game the system, the internet would be littered…
Why Creating a Content Marketing Funnel Will Help Your Business
There’s probably a million and one things you feel like you could direct your attention to for the benefit of your company. Regardless of what…
Rebuilding Business Relationships Through Social Media
Social media is a powerful tool with ways to connect people unlike ever before. Customers are able to interact with businesses in real time and…
Why You Need to Create a Social Media Calendar for Your Content
As much as we hate (or love) to admit it, social media has become a core part of our lives, and as a result, our…
Users and Sessions and Conversions, Oh My! Understanding Analytics Data
From the internet’s earliest days, online publishers have been confused about website analytics. Even back in the day, when all anyone really cared about was…
The Impact of AI on SEO: Enhancing Human Expertise with Five AI-Optimized Strategies
The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us…
4 Ways to Produce Content That Converts
If you’re like any marketing team out there, you know that content takes you far. We create content for plenty of reasons like connecting with…