The emfluence Blog

In the fast-paced world of marketing, leveraging analytics has become not just a competitive advantage but a necessity. Industries of all sorts are turning to…

In the world of digital marketing where every click counts, industries are turning to a variety of tactics to reach their audience at the right…

Another day, another huge Apple iOS update causing panic and confusion in the email marketing community. But before we abandon our email marketing lists and…

Successful content marketing is often all about demonstrating how your organization can solve a particular set of problems for a specific type of customer. If…

There can be few other industries where marketing can have such a positive impact on its target market than in the healthcare sector. Seriously, as…

Search Engine Optimization (SEO) has always been a bit of a balancing act. The major search engines, dominated by Google and Bing, have had to…

While the digital marketing industry has rapidly evolved into a mature and powerful route to market for many different types of businesses, its trajectory hasn’t…

Above the fold is a phrase popularized by designers, editors and advertising sales professionals in the print newspaper industry. It refers to space at the…

As traditional industries go, the banking sector has been more successful than most in building a hybrid business model that spans its branches’ physical brick-and-mortar…

Successful content marketing is all about solving problems. If you work in the banking industry, this should be music to your ears. That’s because there…

There are no two ways to look at it: marketing your business is difficult. It always has been, and as the digital landscape in which…

In today’s fast-paced world of digital marketing, using artificial intelligence (AI) is becoming more and more important. AI tools, especially those that can create content,…

In this final blog post of our customer journey deep dive, we explore the Advocacy Stage. This phase is where satisfied customers become advocates, recommending…

The marketing experts at emfluence are basically time travelers. As we help our clients reach their marketing objectives, we’ve got to look to the future,…

In this blog post, we decode the Conversion Stage of the customer journey, a pivotal phase where prospects transition into committed customers. We’ll explore key…

In this blog post, we explore the Consideration Phase of the customer journey, where potential customers are getting educated about your company. We’ll discuss key…

In this blog post, we delve into the critical first step of the customer journey: the Awareness Phase. This stage is where potential customers are…

Join me in my latest video on the customer journey as I lead you through crucial steps to prep for a mapping session, highlighting the…

Embarking on the path to successful customer relationships involves navigating through distinct stages, each holding its own significance in the grand scheme of engagement. In…

Dive into the realm of innovative campaigns fueled by Microsoft Dynamics or your CRM data, amplified by marketing automation. From intuitive cross-sell initiatives based on…

Leveraging data throughout marketing campaigns is a proven way to get results and the same goes for any content you create. Information is all around…

If you’ve previously dismissed the concepts of “Big Data” and “Gamification” as industry buzzwords describing marketing strategies only available to the most sophisticated organizations—think again….

If there’s one goal that businesses aim for when it comes to marketing, it is to create content, campaigns, and webpages that capture the attention…

Engaging audiences is one of the top ways to build relationships and grow a business. Your customers are a key to your success and getting…

Marketing analytics plays a pivotal role in helping businesses track their progress and achieve their objectives. Leveraging data-driven insights is essential for achieving business success….

Nothing will drive customer engagement, including website visits, registrations, and purchases quicker than a Pay Per Click (PPC) advertising campaign. However, in any competitive market,…

Email marketing has been and continues to be a powerful tool for businesses to connect with their customers and foster brand loyalty while driving growth….