The emfluence Blog

Successful content marketing is all about solving problems. If you work in the banking industry, this should be music to your ears. That’s because there…

There are no two ways to look at it: marketing your business is difficult. It always has been, and as the digital landscape in which…

In today’s fast-paced world of digital marketing, using artificial intelligence (AI) is becoming more and more important. AI tools, especially those that can create content,…

In this final blog post of our customer journey deep dive, we explore the Advocacy Stage. This phase is where satisfied customers become advocates, recommending…

The marketing experts at emfluence are basically time travelers. As we help our clients reach their marketing objectives, we’ve got to look to the future,…

In this blog post, we decode the Conversion Stage of the customer journey, a pivotal phase where prospects transition into committed customers. We’ll explore key…

In this blog post, we explore the Consideration Phase of the customer journey, where potential customers are getting educated about your company. We’ll discuss key…

In this blog post, we delve into the critical first step of the customer journey: the Awareness Phase. This stage is where potential customers are…

Join me in my latest video on the customer journey as I lead you through crucial steps to prep for a mapping session, highlighting the…

Embarking on the path to successful customer relationships involves navigating through distinct stages, each holding its own significance in the grand scheme of engagement. In…

Dive into the realm of innovative campaigns fueled by Microsoft Dynamics or your CRM data, amplified by marketing automation. From intuitive cross-sell initiatives based on…

Leveraging data throughout marketing campaigns is a proven way to get results and the same goes for any content you create. Information is all around…

If you’ve previously dismissed the concepts of “Big Data” and “Gamification” as industry buzzwords describing marketing strategies only available to the most sophisticated organizations—think again….

If there’s one goal that businesses aim for when it comes to marketing, it is to create content, campaigns, and webpages that capture the attention…

Engaging audiences is one of the top ways to build relationships and grow a business. Your customers are a key to your success and getting…

Marketing analytics plays a pivotal role in helping businesses track their progress and achieve their objectives. Leveraging data-driven insights is essential for achieving business success….

Nothing will drive customer engagement, including website visits, registrations, and purchases quicker than a Pay Per Click (PPC) advertising campaign. However, in any competitive market,…

Email marketing has been and continues to be a powerful tool for businesses to connect with their customers and foster brand loyalty while driving growth….

An email marketing newsletter is a beautiful thing. Quick and easy to set up, incredibly cost-effective to send, and when done right, hugely profitable compared…

Mapping out and understanding the stages of your customer’s journey is a key aspect of creating a successful marketing strategy. This is essential because this…

In many ways, healthcare marketing is just like promoting any other topic on the internet. When people have a problem, they look for a solution….

Social media sits alongside content and email marketing in an ecosystem that I like to call the holy trinity of inbound marketing. When the power…

There is no such thing as a bad idea. But in business, some ideas are clearly better than others. When your ideas are based on…

Regardless of your industry, lead generation is one of the pivotal aspects of growth and success. While it’s an integral part of any marketing funnel,…

Companies are always on the lookout for ways to meet growing business needs and stay competitive. In a world that’s evolving to become more innovative…

Mark Twain once famously quoted British Prime Minister Benjamin Disraeli as saying, “There are three kinds of lies: Lies, Damned Lies, and Statistics.” Highlighting the…

Inbound marketing works on the principle that some of your customers may wish to avoid being actively sold to. Instead, they want to do their…