One of the top priorities for marketers is targeting and engaging audiences. That doesn’t just apply nationally but should also apply locally. And, for some…
The emfluence Blog
Thriving Locally: A Comprehensive Guide to Hyperlocal Social Media Marketing
As marketers, we’re always up for exploring innovative ways to reach new audiences and connect with current ones. Driving local engagement with target audiences can…
CMS and Web Development
In today’s digital landscape, it’s more important than ever to have a strong web presence that speaks to your audience on the front end while…
Systematize Your Content Creation with Content Pillars
Getting started with content creation takes a lot of work. Sometimes, knowing what to create is a significant hurdle that many marketers and business owners…
Harnessing Your Email Marketing Analytics for a Better ROI
If you are anything like me, you’ll find yourself in the analytics suite of your email marketing platform within minutes of sending a campaign. There…
Navigating Paid, Owned and Earned Media
In an age dominated by online influencers, social media engagement and content marketing, the lines between marketing, journalism and public relations have become increasingly blurred….
What to Look for in a Marketing Automation Agency
Marketing automation is an essential tool that helps businesses streamline their marketing efforts and drive significant results. There’s a lot to manage here from choosing…
Analytics for Better Business Decision Making
“Those that fail to learn from history are doomed to repeat it.” This often-cited Winston Churchill quote is as valid today as it was when…
The Role of Content Marketing in SEO
The words “Content Marketing” and “Search Engine Optimization” literally trip off the tongues of many search marketers, often in the same sentence. However, it’s essential…
The Importance of Personalization in Content Marketing
Personalization has become the new standard in marketing. As digital spaces evolve, users are becoming increasingly aware of the data they share and how it’s…
The Impact of Social Media on the Customer Experience
Social media has become an integral part of the customer experience especially in this day and age where many things have gone digital. These platforms…
4 Benefits of Using Google Analytics 4
What is Google Analytics 4 (GA4)? If you’ve been tapped into the world of marketing and analytics you may be aware that back in 2020,…
U.S. Digital Privacy Laws
When the United States sneezes, the world catches a cold. This statement is particularly true in the world of digital technology. America is, after all,…
Will ChatGPT Replace SEO Strategy?
There is a very good reason why SEO is a difficult job. If everyone knew how to game the system, the internet would be littered…
Why Creating a Content Marketing Funnel Will Help Your Business
There’s probably a million and one things you feel like you could direct your attention to for the benefit of your company. Regardless of what…
Rebuilding Business Relationships Through Social Media
Social media is a powerful tool with ways to connect people unlike ever before. Customers are able to interact with businesses in real time and…
Why You Need to Create a Social Media Calendar for Your Content
As much as we hate (or love) to admit it, social media has become a core part of our lives, and as a result, our…
Users and Sessions and Conversions, Oh My! Understanding Analytics Data
From the internet’s earliest days, online publishers have been confused about website analytics. Even back in the day, when all anyone really cared about was…
The Impact of AI on SEO: Enhancing Human Expertise with Five AI-Optimized Strategies
The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us…
4 Ways to Produce Content That Converts
If you’re like any marketing team out there, you know that content takes you far. We create content for plenty of reasons like connecting with…
YouTube Launches New Analytics + Custom Shorts Thumbnails
Video is, without a doubt, the most preferred content format on social media amongst Gen Z audiences who flock to the big three social video…
How to Differentiate Goals from KPIs
As marketers, we go into each cycle with entirely new goals and KPIs in mind. These are marketing buzzwords that everyone recognizes but do we…
How Link Building Can Help Build Your Audience
When I think of SEO, I imagine a road map connecting towns, cities, villages, and other destinations. Some of these connecting roads are freeways, carrying…
2023 Content Marketing Trends
Our world is jam packed with all sorts of content from the most general topics to the most niche industries. When there’s already so much…
Why Social Media Marketing is Powerful in 2023
Social media is a powerful tool that pretty much everyone has jumped on, especially in the past few years. It helps you nurture current customers…
Ways to Increase Your Discoverability on TikTok
Like other forms of social media, TikTok is a useful way to connect with your audience and potential customers. This is a platform that is…
5 Reasons Why Mapping Customer Journey is Important
Companies have multiple priorities to manage whether it’s employee satisfaction, product development, or logistics. Another priority most companies will agree on is the customer. The…