The emfluence Blog

“Those that fail to learn from history are doomed to repeat it.” This often-cited Winston Churchill quote is as valid today as it was when…

The words “Content Marketing” and “Search Engine Optimization” literally trip off the tongues of many search marketers, often in the same sentence. However, it’s essential…

Personalization has become the new standard in marketing. As digital spaces evolve, users are becoming increasingly aware of the data they share and how it’s…

Social media has become an integral part of the customer experience especially in this day and age where many things have gone digital. These platforms…

What is Google Analytics 4 (GA4)? If you’ve been tapped into the world of marketing and analytics you may be aware that back in 2020,…

When the United States sneezes, the world catches a cold. This statement is particularly true in the world of digital technology. America is, after all,…

There is a very good reason why SEO is a difficult job. If everyone knew how to game the system, the internet would be littered…

There’s probably a million and one things you feel like you could direct your attention to for the benefit of your company. Regardless of what…

Social media is a powerful tool with ways to connect people unlike ever before. Customers are able to interact with businesses in real time and…

As much as we hate (or love) to admit it, social media has become a core part of our lives, and as a result, our…

From the internet’s earliest days, online publishers have been confused about website analytics. Even back in the day, when all anyone really cared about was…

The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us…

If you’re like any marketing team out there, you know that content takes you far. We create content for plenty of reasons like connecting with…

Video is, without a doubt, the most preferred content format on social media amongst Gen Z audiences who flock to the big three social video…

As marketers, we go into each cycle with entirely new goals and KPIs in mind. These are marketing buzzwords that everyone recognizes but do we…

When I think of SEO, I imagine a road map connecting towns, cities, villages, and other destinations. Some of these connecting roads are freeways, carrying…

Our world is jam packed with all sorts of content from the most general topics to the most niche industries. When there’s already so much…

Social media is a powerful tool that pretty much everyone has jumped on, especially in the past few years. It helps you nurture current customers…

Like other forms of social media, TikTok is a useful way to connect with your audience and potential customers. This is a platform that is…

Companies have multiple priorities to manage whether it’s employee satisfaction, product development, or logistics. Another priority most companies will agree on is the customer. The…

Meta tags are little snippets of text which are primarily used to provide information about a webpage to the various search engines and its prospective…

Content is the fuel that powers so many of our modern marketing strategies. From blog posts, to email campaigns and those ever present social media…

Knowledge is power, and for digital marketers, you can find much of this knowledge in Google Analytics. But knowledge is an ever-moving landscape; if we…

While digital marketing tasks, conversations, and strategies may fill our day-to-day, we’re just as focused on the big picture and that applies to helping the…

Marketing was obviously at the forefront of everything we did and thought about this year. After all, we’re a company that eats, sleeps, and breathes…

Analytics is a whole other ball game when it comes to marketing. It could function as its own department with the amount of work that…

There’s been no shortage of social and content topics to touch on this year as we continue to navigate the world of platform algorithms, marketing…