Clients constantly tell me that they “don’t get” social media. That’s a shame because it really isn’t rocket science. Social media is just an extension…
Analytics + Accessibility = Successful Marketing
Have you ever considered the extent to which your marketing campaigns are affected by accessibility measures? They actually overlap more than you’d think and are…
Why Accessibility is Important
The title of this blog post is more than a little understated. If you’ve ever been excluded from participating in an event, visiting a store,…
How & Why Accessibility Matters for SEO
Question — when was the last time you gave some thought to accessibility when building out your website? Now as a follow up…
How to Make Social Media More Accessible
By this point, we all know that there’s more to social media than following up on trends and creating the most exciting content. Instead, social…
Setting and Achieving Goals for the Holiday Season
While every marketer should have a clear goal in sight for every eventuality, there’s no marketing opportunity more significant than holiday marketing. So how will…
Lessons from the Past Two Holiday Seasons and How They Apply This Year
The past few years have been a whirlwind for everyone, and marketing was no different. This was a time of endless adapting and pivoting in…
Is It Too Late to Implement Search Strategies for the Holiday Season?
Marketers seem to start talking about the holidays a little earlier every year. There is always a sense of urgency relating to the most lucrative…
What to Do Now to Get Your Socials Ready for the Holiday Season
There can be a lot of pressure and expectations when it comes to the holidays — not just for consumers looking to top off their…
Google Analytics and Why It’s Important to Your Business
There are all sorts of search engines out there crawling your sites, assessing your content’s relevance, and ranking you on a search page. As such,…
Zero-Party Data: The Benefits of Listening to Your Clients
You don’t need to be a data scientist to understand the concept of zero-party data. According to Forrester Research, who coined the term, it’s essentially…
An Introduction to Attribution Models for Search Marketers
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In this digital age, marketers really should have…
Social Media Marketing Business Mistakes to Avoid
Social media is the ultimate channel for communication these days. In an age that’s dominated by packed schedules and juggling tasks, social media has become…
Types of Customer Data and How to Manage Them
The mathematician and data science entrepreneur Clive Humby coined the phrase, “Data is the new oil,” but it took a marketer to really put that…
Where Are We Months After Apple’s Mail Privacy Protection (MPP) Went Into Effect?
Ten months ago, Apple rolled out its Mail Privacy Protection (MPP) update for users of its iOS15, iPadOS 15, and shortly after, macOS 12 Monterey…
How to Build an Audience Using Search
Every online search starts with a problem. Where can I find a hotel in London? How can I save money on my energy bills? Which…
Why Social Media is So Important to B2B Marketers
If you really break down how B2B and B2C marketing works, the end goal is the same. It seems like the marketing world these days…
How Does Search Influence Next Gen Marketing Channels?
Next generation marketing channels have been taking over by storm. Millions listen to podcasts on a daily basis while video streams across all sorts of…
How to Ensure You Are Tracking the Right Things in Google Analytics
Google Analytics is a powerful tool that you’ll find in pretty much every marketer’s stack. With it, you have the ability to track hundreds of…
Podcasting and Influencer Marketing and SMS, Oh My!
Variety is the spice of life. And yet, as marketers, it’s so easy to get stuck in a rut and stick with what we know. …
Influencer Marketing: What Impact Does It Have on Your Current Social Media Plan?
If your social media campaigns lack engagement, it may be time to inject a little personality into your brand and invest in influencer marketing. …
How Brand Ad Copy Plays a Critical Role in Share of Search
What is Share of Search? Share of Search is an organic metric that allows a company to gauge their brand visibility in organic search and…
Why Are B2B Marketers Investing So Much in Content Marketing?
If you thought content marketing was a passing marketing trend, think again. Research by Statista suggests that B2B marketers are taking content marketing more seriously…
Big Data and Marketing Automation
Regardless of your organization’s marketing budget, there is one thing that marketers are never short of—data. Every customer touchpoint creates a constant flow of valuable…
Social Media Marketing vs Traditional Marketing
Let’s go back to those marketing 101 courses that break down the details of how the world of selling works. There’s the traditional path for…
Analyzing Reports When You Are Distracted By Data
If you are one of those marketers that rush to check their analytic reports after sending a campaign, you might be missing a trick. This…
Keeping Your Search Campaigns Healthy
The old proverb, a watched pot doesn’t boil, doesn’t quite translate into the world of paid search. Unless you keep a close eye on your…
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