The emfluence Blog

What is Share of Search? Share of Search is an organic metric that allows a company to gauge their brand visibility in organic search and…

If you thought content marketing was a passing marketing trend, think again. Research by Statista suggests that B2B marketers are taking content marketing more seriously…

Regardless of your organization’s marketing budget, there is one thing that marketers are never short of—data. Every customer touchpoint creates a constant flow of valuable…

Let’s go back to those marketing 101 courses that break down the details of how the world of selling works. There’s the traditional path for…

If you are one of those marketers that rush to check their analytic reports after sending a campaign, you might be missing a trick. This…

The old proverb, a watched pot doesn’t boil, doesn’t quite translate into the world of paid search. Unless you keep a close eye on your…

As more of everything we do is conducted online, digital privacy should be something that everyone takes more seriously. This is because we know that…

The world of Facebook Ads revolves around a few distinct ideas—the first being your objective, the second being your ad format, and the third being…

Dynamic content has been so seamlessly incorporated into our everyday lives that we don’t really notice it’s happening. In fact, we’re more likely to notice…

Every relationship starts when two strangers connect for the first time and engage in conversation. In online marketing, that conversation typically begins on a website…

Dynamic content offers marketers the opportunity to deliver highly targeted content based on a range of criteria, including client personas and user behavior. For marketers…

Learning the intricacies of Facebook is not something you can master overnight, especially when there are so many factors involved in making a post great…

Great email marketing campaigns don’t start with a killer subject line or a compelling call to action. Instead, they begin with an objective. The fact…

If you’re a marketer, you’ve probably spent years honing your skills in copywriting, design, marketing tech, ad platforms and the rest of the skills that…

Keywords are everything when it comes to search engine optimization (SEO) efforts. Most of us have a basic understanding that in order to rank higher…

Many of us have some sort of understanding when it comes to ADA compliance in the real world. Entrances equipped with ramps, sidewalks or loading…

We’d all love for our Facebook posts to work exactly like we have in mind, showing up exactly when and where we want them to…

Data fluidity is a strategy that ensures your data flows freely throughout your entire marketing organization and is available whenever and wherever it is needed….

With so many people in the email marketing industry focused on list size, it’s sometimes difficult to remember that email success is primarily based on…

Email is more relevant and engaging going into 2022 than it has ever been.     As the new normal set in for 2021, marketers…

The theme for the month is personalization and we want to tackle this topic in all realms of the marketing world, using this piece to…

Social media has driven the way society interacts with one another. This is a highly personalized world of its own which means making a post…

As another “interesting” year comes to a close, it’s the perfect time to take stock of the last 12 months and start looking at how…

As a project manager, my forte isn’t content strategy or copywriting. But I do appreciate a good process and believe strengthening process can strengthen output….

  When people buy from a business, they are doing much more than exchanging cash for a product or a service. Instead, consumers increasingly want…

by John Hayes for emfluence   Seriously, if I hear the phrase “Content is King” one more time, I’ll scream. In my humble opinion, this…

Another day, another acronym. If anything has defined the role of an email marketer in the last five years, it’s the constant rollout of new…