The emfluence Blog

Social media is a powerful tool with ways to connect people unlike ever before. Customers are able to interact with businesses in real time and…

As much as we hate (or love) to admit it, social media has become a core part of our lives, and as a result, our…

From the internet’s earliest days, online publishers have been confused about website analytics. Even back in the day, when all anyone really cared about was…

The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us…

If you’re like any marketing team out there, you know that content takes you far. We create content for plenty of reasons like connecting with…

Video is, without a doubt, the most preferred content format on social media amongst Gen Z audiences who flock to the big three social video…

As marketers, we go into each cycle with entirely new goals and KPIs in mind. These are marketing buzzwords that everyone recognizes but do we…

When I think of SEO, I imagine a road map connecting towns, cities, villages, and other destinations. Some of these connecting roads are freeways, carrying…

Our world is jam packed with all sorts of content from the most general topics to the most niche industries. When there’s already so much…

Social media is a powerful tool that pretty much everyone has jumped on, especially in the past few years. It helps you nurture current customers…

Companies have multiple priorities to manage whether it’s employee satisfaction, product development, or logistics. Another priority most companies will agree on is the customer. The…

Meta tags are little snippets of text which are primarily used to provide information about a webpage to the various search engines and its prospective…

Content is the fuel that powers so many of our modern marketing strategies. From blog posts, to email campaigns and those ever present social media…

Knowledge is power, and for digital marketers, you can find much of this knowledge in Google Analytics. But knowledge is an ever-moving landscape; if we…

While digital marketing tasks, conversations, and strategies may fill our day-to-day, we’re just as focused on the big picture and that applies to helping the…

Analytics is a whole other ball game when it comes to marketing. It could function as its own department with the amount of work that…

Many of us understand the basics (and importance) of search. There’s nothing more that we would want than to rank well on Google. Why is…

Data is crucial to what we do. After all, how can we best design experiences for our customers if we have no idea what’s working…

Online media has turned the world of sales and marketing on its head. Today, many consumers actively dislike being sold to. Instead, they prefer to…

Clients constantly tell me that they “don’t get” social media. That’s a shame because it really isn’t rocket science. Social media is just an extension…

Have you ever considered the extent to which your marketing campaigns are affected by accessibility measures? They actually overlap more than you’d think and are…

The title of this blog post is more than a little understated. If you’ve ever been excluded from participating in an event, visiting a store,…

Question — when was the last time you gave some thought to accessibility when building out your website?     Now as a follow up…

By this point, we all know that there’s more to social media than following up on trends and creating the most exciting content. Instead, social…

While every marketer should have a clear goal in sight for every eventuality, there’s no marketing opportunity more significant than holiday marketing. So how will…

The past few years have been a whirlwind for everyone, and marketing was no different. This was a time of endless adapting and pivoting in…

Marketers seem to start talking about the holidays a little earlier every year. There is always a sense of urgency relating to the most lucrative…