The emfluence Blog

Online media has turned the world of sales and marketing on its head. Today, many consumers actively dislike being sold to. Instead, they prefer to…

Let’s not pull any punches here. Content is the hardest working resource available to your sales and marketing organization today. A well-produced piece of content…

Clients constantly tell me that they “don’t get” social media. That’s a shame because it really isn’t rocket science. Social media is just an extension…

Have you ever considered the extent to which your marketing campaigns are affected by accessibility measures? They actually overlap more than you’d think and are…

The title of this blog post is more than a little understated. If you’ve ever been excluded from participating in an event, visiting a store,…

Question — when was the last time you gave some thought to accessibility when building out your website?     Now as a follow up…

By this point, we all know that there’s more to social media than following up on trends and creating the most exciting content. Instead, social…

While every marketer should have a clear goal in sight for every eventuality, there’s no marketing opportunity more significant than holiday marketing. So how will…

The past few years have been a whirlwind for everyone, and marketing was no different. This was a time of endless adapting and pivoting in…

Marketers seem to start talking about the holidays a little earlier every year. There is always a sense of urgency relating to the most lucrative…

There can be a lot of pressure and expectations when it comes to the holidays — not just for consumers looking to top off their…

There are all sorts of search engines out there crawling your sites, assessing your content’s relevance, and ranking you on a search page. As such,…

You don’t need to be a data scientist to understand the concept of zero-party data. According to Forrester Research, who coined the term, it’s essentially…

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In this digital age, marketers really should have…

Social media is the ultimate channel for communication these days. In an age that’s dominated by packed schedules and juggling tasks, social media has become…

The mathematician and data science entrepreneur Clive Humby coined the phrase, “Data is the new oil,” but it took a marketer to really put that…

Ten months ago, Apple rolled out its Mail Privacy Protection (MPP) update for users of its iOS15, iPadOS 15, and shortly after, macOS 12 Monterey…

Every online search starts with a problem. Where can I find a hotel in London? How can I save money on my energy bills? Which…

If you really break down how B2B and B2C marketing works, the end goal is the same. It seems like the marketing world these days…

Next generation marketing channels have been taking over by storm. Millions listen to podcasts on a daily basis while video streams across all sorts of…

Google Analytics is a powerful tool that you’ll find in pretty much every marketer’s stack. With it, you have the ability to track hundreds of…

Variety is the spice of life. And yet, as marketers, it’s so easy to get stuck in a rut and stick with what we know.  …

If your social media campaigns lack engagement, it may be time to inject a little personality into your brand and invest in influencer marketing.   …

What is Share of Search? Share of Search is an organic metric that allows a company to gauge their brand visibility in organic search and…

If you thought content marketing was a passing marketing trend, think again. Research by Statista suggests that B2B marketers are taking content marketing more seriously…

Regardless of your organization’s marketing budget, there is one thing that marketers are never short of—data. Every customer touchpoint creates a constant flow of valuable…

Let’s go back to those marketing 101 courses that break down the details of how the world of selling works. There’s the traditional path for…