The emfluence Blog

Google just recently updated their published best practices for writing HTML title tags.   In early August, Google started a new system of generating titles…

If you boil a great marketer down to their essence, you’ll find a storyteller. They share ideas, entertain and inform, as a way to guide them down…

When a marketing technology has been around for as long as email, it’s all too easy to visualize a sudden change in the eco-system, such…

In order to be at the top and remain at the top, you must keep a close eye on your competitors. The Godfather spoke true…

When Instagram first rolled out their new Instagram Stories feature in 2016, many people (myself included) were very skeptical. These short videos seemed like a…

Around August 17th, Google started a new system of generating titles for pages displayed in their search results.   Historically, in Google’s search results, they…

by Ken Magill for emfluence   The idea behind BIMI, or Brand Indicators for Message Identification, is pretty simple: An organization buttons up its email…

There’s no place like the Internet. Your web analytics read like the plot of a scary sci-fi movie: some of your audience clicks and views…

As we return to in-person events, you might be feeling a little overwhelmed, and maybe even a bit rusty when it comes to your event…

Starting in June, Google began testing an article carousel in some journalist knowledge panels. (Photo Credit: Blog.Google)   Google’s explanation for the update includes, “With…

Whether you use social media or not, there’s a good chance your target audience does and would be delighted to see you slide into their…

The internet is a big place. According to estimates from Internet Live Stats, there are over 1.8 billion unique websites in existence today and this…

The phrase “above the fold” originates from newspapers. It refers to all content literally above the folded line on the front page. It’s the most…

“Social media has truly caused a massive shift in the world of marketing.” I’m sure you’ve heard this same sentiment repeated a thousand different ways,…

During the midst of the Coronavirus, we gave ideas on how to improve your analytics data with 40+ items to audit in your Google Analytics…

Part 1: Content Strategy  It’s time to rethink your entire marketing and advertising strategy. No, really, it is. iOS 14 promises to curtail Facebook and…

If you’re a digital marketer and have been residing anywhere but under a rock, you’ve heard about browsers phasing out third-party cookies by 2022. What…

Marketers are always talking about content—how important it is for driving leads, building brand identity, developing loyal audiences, and more. However, there’s one question every…

For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your…

Writer’s Block when Blogging—we have all experienced it. We sit down and are all set to write, but we don’t know what to write about….

Acquiring leads can be difficult. Getting the right leads can be costly. And, getting them to come to you can be a slow process. So,…

It’s hard to comprehend how small paid media ads used to be. My earliest working memories involve having to abbreviate company names to fit into…

If you were of recent belief that social media is not the right platform for you or your demographic but are now seeking advice on…

In Summer 2020, with the killing of George Floyd and the soul searching many of us found ourselves doing, many brands began increasing their focus…

After you decide a WordPress Multisite is the right strategic move for your website, how do you create one? If you Google “How to create…

As you may have already known, Google announced late last year that they are unveiling a brand-new ranking factor for Google Search in May of…

Since the early 2000’s, social media has been a phenomenon that has been a major driving force for the rapid growth of internet adoption in…