The emfluence Blog

With so many people in the email marketing industry focused on list size, it’s sometimes difficult to remember that email success is primarily based on…

Email is more relevant and engaging going into 2022 than it has ever been.     As the new normal set in for 2021, marketers…

The theme for the month is personalization and we want to tackle this topic in all realms of the marketing world, using this piece to…

Social media has driven the way society interacts with one another. This is a highly personalized world of its own which means making a post…

As another “interesting” year comes to a close, it’s the perfect time to take stock of the last 12 months and start looking at how…

As a project manager, my forte isn’t content strategy or copywriting. But I do appreciate a good process and believe strengthening process can strengthen output….

  When people buy from a business, they are doing much more than exchanging cash for a product or a service. Instead, consumers increasingly want…

by John Hayes for emfluence   Seriously, if I hear the phrase “Content is King” one more time, I’ll scream. In my humble opinion, this…

Another day, another acronym. If anything has defined the role of an email marketer in the last five years, it’s the constant rollout of new…

Google just recently updated their published best practices for writing HTML title tags.   In early August, Google started a new system of generating titles…

If you boil a great marketer down to their essence, you’ll find a storyteller. They share ideas, entertain and inform, as a way to guide them down…

When a marketing technology has been around for as long as email, it’s all too easy to visualize a sudden change in the eco-system, such…

In order to be at the top and remain at the top, you must keep a close eye on your competitors. The Godfather spoke true…

When Instagram first rolled out their new Instagram Stories feature in 2016, many people (myself included) were very skeptical. These short videos seemed like a…

Around August 17th, Google started a new system of generating titles for pages displayed in their search results.   Historically, in Google’s search results, they…

by Ken Magill for emfluence   The idea behind BIMI, or Brand Indicators for Message Identification, is pretty simple: An organization buttons up its email…

There’s no place like the Internet. Your web analytics read like the plot of a scary sci-fi movie: some of your audience clicks and views…

As we return to in-person events, you might be feeling a little overwhelmed, and maybe even a bit rusty when it comes to your event…

Starting in June, Google began testing an article carousel in some journalist knowledge panels. (Photo Credit: Blog.Google)   Google’s explanation for the update includes, “With…

Whether you use social media or not, there’s a good chance your target audience does and would be delighted to see you slide into their…

The internet is a big place. According to estimates from Internet Live Stats, there are over 1.8 billion unique websites in existence today and this…

The phrase “above the fold” originates from newspapers. It refers to all content literally above the folded line on the front page. It’s the most…

“Social media has truly caused a massive shift in the world of marketing.” I’m sure you’ve heard this same sentiment repeated a thousand different ways,…

During the midst of the Coronavirus, we gave ideas on how to improve your analytics data with 40+ items to audit in your Google Analytics…

Part 1: Content Strategy  It’s time to rethink your entire marketing and advertising strategy. No, really, it is. iOS 14 promises to curtail Facebook and…

If you’re a digital marketer and have been residing anywhere but under a rock, you’ve heard about browsers phasing out third-party cookies by 2022. What…

Marketers are always talking about content—how important it is for driving leads, building brand identity, developing loyal audiences, and more. However, there’s one question every…