Since the early 2000’s, social media has been a phenomenon that has been a major driving force for the rapid growth of internet adoption in…
The emfluence Blog
What is a WordPress Multisite? Pros, Cons and Steps to Set Up
What is a WordPress Multisite and What are the Pros and Cons of Creating One? WordPress is one of the most popular and well known…
How Do You Measure the ROI on Your SEO Efforts?
It is easy to report on your organic traffic data. But how do you show the value of your SEO efforts? How to Measure…
Marketing, Messaging and Muting During a National or Global Crisis
Pandemic. Protests. Election. Insurrection. Impeachment. Platforms v. Publishers. It’s hard to believe that these and other major societal and social shifts happened in the…
How to Build a Products Page for Your LinkedIn Company Page
For those of you still lamenting the retirement of the Products and Services tab from LinkedIn Business Pages in 2014, we have good news for…
The Upside of an Upside-Down World: What COVID Changed and What It Didn’t
Pivot is an understatement for 2020. Marketers and consumers were forced to change behaviors in dramatic and unexpected ways. People are resilient, though, and marketers…
6 Tips to Maximize Content Production
We’ve all heard the classic saying that “content is king,” but is that still the case? If so, how can you maximize your output of…
Six Sales Benefits of LinkedIn Sales Navigator and Their Use Cases
What is LinkedIn Sales Navigator? LinkedIn Sales Navigator is a sales management tool designed specifically for lead generation and sales prospecting on the LinkedIn platform. Sales Navigator is available…
What is Link Building? How it Works and Why it Matters
If you have any experience with digital marketing, chances are that you’ve probably heard the term “link building” before, but what is it exactly? And…
Take Your Events Online with Facebook’s New Tool
2020 has been a challenging year for small businesses, to say the least. Let’s face it, every year is tough when you’re running a small…
What Makes a Good Link? How to Qualify Link Building Opportunities
Understanding link building and identifying link building opportunities is only half the battle when it comes to implementing an effective link building strategy. What really…
How to Promote Content through Social Media
You’ve completed the content writing process after countless hours of research, analyzing, writing, and proofing to end up with a conversion generating masterpiece, but now…
MQL to SQL: Planning Lead Routing and Sales Team Notifications
Consider the various ways you generate leads – inquiry forms on your website, webinar registrations, tradeshow events, outbound prospecting, etc. As diverse as the opportunities…
Free, Quick, and Easy Keyword Research Tools and Tips for SEO and Audience Insights
Contrary to popular belief, keyword research is not just for SEOs. You can use keyword research practices to get a better understanding of your audience’s…
How to Maximize the Reach of Your B2B Blog Posts
69% of B2B Marketers are increasing content marketing budgets or holding steady from their budgets last year. Meaning, the content marketing space is noisy and…
5 Must-Have Onboarding Emails That Banks and Credit Unions Should Send In Sequence
Today, conventional banks and credit unions have an ever-growing pool of competition. Thanks to the emergence of more and more challenger “banks” like Simple, Chime…
Retail Marketing Tips to Prep Your Brand for the 2020 Holiday Season
Based on our new normal, we can determine this year’s online holiday shopping experience will be very different in comparison to previous years. This is…
What We’ve Learned from Four Months of Virtual Events
Virtual events are not a new concept. Prior to the pandemic, you might have attended the occasional webinar or virtual training session. However, since COVID-19…
Does My Company Need to Have a Cookie Policy or Consent Banner?
From news sites to ecommerce stores and forums to social media, if you spend any amount of time on the web, you’ve almost certainly been…
Decoding Web Accessibility
When emfluence was first contacted by UXPAKC (User Experience Professionals Association) about doing a presentation on web accessibility back in February, I was overjoyed. Not…
Google Page Experience Update: More UX Factors to Become Confirmed Ranking Factors in 2021
On Thursday, May 28th, 2020 Google announced a new ranking signal that combines Core Web Vitals with their existing page experience signals (mobile-friendliness, safe-browsing, HTTPS,…
A Podcast Guide for Marketers
Even before the stay-at-home order was in place, I was an avid listener of podcasts. I subscribed to a few and frequently explored new podcasts…
Critical Google Analytics Audit Priorities During Coronavirus
Did you know most of your data in Google Analytics may lie to you unless you know exactly how to interpret it correctly? Many times,…
The Coronavirus Recession: How to Address Changes In Consumer Buying Habits
For the past few months, the marketing landscape has been overrun by the Coronavirus pandemic. Businesses have spent countless hours making changes to their marketing…
Automated Lead Generation on Facebook Messenger
In August 2019, Facebook released a new feature that makes it easier for businesses to chat with customers in Messenger. Facebook claims that their new…
Weekly Emsights: COVID-19 Edition
Can’t make it to one of our Weekly Emsights Q&A sessions? We’re recording as many of these as possible so that you can have them…
How to Update Your Email Strategy During a Pandemic (or Any Crisis)
Good news for email marketers: according to a 2019 Twilio study, email and SMS are customers’ preferred methods of communication. The survey, which covered about…