Dynamic content has been so seamlessly incorporated into our everyday lives that we don’t really notice it’s happening. In fact, we’re more likely to notice…

How Dynamic Content Makes Your Marketing More Personal
Every relationship starts when two strangers connect for the first time and engage in conversation. In online marketing, that conversation typically begins on a website…

SEO & Dynamic Content: How Do You Rank Content That Doesn’t Exist Yet?
Dynamic content offers marketers the opportunity to deliver highly targeted content based on a range of criteria, including client personas and user behavior. For marketers…

How to Get Your Facebook Posts Seen by More People
Learning the intricacies of Facebook is not something you can master overnight, especially when there are so many factors involved in making a post great…

Email Marketing Key Performance Indicators for 2022
Great email marketing campaigns don’t start with a killer subject line or a compelling call to action. Instead, they begin with an objective. The fact…

How to Determine Your Target Audience
If you’re a marketer, you’ve probably spent years honing your skills in copywriting, design, marketing tech, ad platforms and the rest of the skills that…

How to Better Analyze Your Competitors’ Keywords
Keywords are everything when it comes to search engine optimization (SEO) efforts. Most of us have a basic understanding that in order to rank higher…

ADA Compliance Roundup
Many of us have some sort of understanding when it comes to ADA compliance in the real world. Entrances equipped with ramps, sidewalks or loading…

Essentials for Getting Noticed on Facebook
We’d all love for our Facebook posts to work exactly like we have in mind, showing up exactly when and where we want them to…

What is Data Fluidity and What Does It Mean for Your Business?
Data fluidity is a strategy that ensures your data flows freely throughout your entire marketing organization and is available whenever and wherever it is needed….

What Does It Mean to Be Personal in Today’s World?
With so many people in the email marketing industry focused on list size, it’s sometimes difficult to remember that email success is primarily based on…

State of Email Marketing 2021
Email is more relevant and engaging going into 2022 than it has ever been. As the new normal set in for 2021, marketers…

Can Search Be Personal?
The theme for the month is personalization and we want to tackle this topic in all realms of the marketing world, using this piece to…

How to Get Personal in Social Media
Social media has driven the way society interacts with one another. This is a highly personalized world of its own which means making a post…

Looking Forward to 2022: Last Minute Prep for the New Year
As another “interesting” year comes to a close, it’s the perfect time to take stock of the last 12 months and start looking at how…

How to Create an Implementation Plan for Your Content Strategy
As a project manager, my forte isn’t content strategy or copywriting. But I do appreciate a good process and believe strengthening process can strengthen output….

Purpose-Driven Marketing Campaigns: Balancing People with Profit
When people buy from a business, they are doing much more than exchanging cash for a product or a service. Instead, consumers increasingly want…

Setting Your Content Marketing Goals for the Holidays
by John Hayes for emfluence Seriously, if I hear the phrase “Content is King” one more time, I’ll scream. In my humble opinion, this…

CPRA v CCPA: The Difference and Why It Matters
Another day, another acronym. If anything has defined the role of an email marketer in the last five years, it’s the constant rollout of new…

The Latest SEO Page Title Best Practices from Google
Google just recently updated their published best practices for writing HTML title tags. In early August, Google started a new system of generating titles…

Instagram Stories as a Content Format: Influencing B2C and B2B Audiences
If you boil a great marketer down to their essence, you’ll find a storyteller. They share ideas, entertain and inform, as a way to guide them down…

Apple iOS 15 Mail Privacy Protection and the Evolution of Email Marketing
When a marketing technology has been around for as long as email, it’s all too easy to visualize a sudden change in the eco-system, such…

Get Ahead of the Rest with Keyword Competitive Research Tools
In order to be at the top and remain at the top, you must keep a close eye on your competitors. The Godfather spoke true…

Beyond the Feed: Why Instagram Stories are Powerful Ways to Connect with Your Audience
When Instagram first rolled out their new Instagram Stories feature in 2016, many people (myself included) were very skeptical. These short videos seemed like a…

Google Updated How They Display Titles
Around August 17th, Google started a new system of generating titles for pages displayed in their search results. Historically, in Google’s search results, they…

BIMI: Email Security While Standardizing the Brand Experience
by Ken Magill for emfluence The idea behind BIMI, or Brand Indicators for Message Identification, is pretty simple: An organization buttons up its email…

Are You a Good Bot or a Bad Bot? Identifying and Blocking Unwanted Bot Traffic
There’s no place like the Internet. Your web analytics read like the plot of a scary sci-fi movie: some of your audience clicks and views…
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