The emfluence Blog

As we return to in-person events, you might be feeling a little overwhelmed, and maybe even a bit rusty when it comes to your event…

Starting in June, Google began testing an article carousel in some journalist knowledge panels. (Photo Credit: Blog.Google)   Google’s explanation for the update includes, “With…

Whether you use social media or not, there’s a good chance your target audience does and would be delighted to see you slide into their…

The internet is a big place. According to estimates from Internet Live Stats, there are over 1.8 billion unique websites in existence today and this…

The phrase “above the fold” originates from newspapers. It refers to all content literally above the folded line on the front page. It’s the most…

“Social media has truly caused a massive shift in the world of marketing.” I’m sure you’ve heard this same sentiment repeated a thousand different ways,…

During the midst of the Coronavirus, we gave ideas on how to improve your analytics data with 40+ items to audit in your Google Analytics…

Part 1: Content Strategy  It’s time to rethink your entire marketing and advertising strategy. No, really, it is. iOS 14 promises to curtail Facebook and…

If you’re a digital marketer and have been residing anywhere but under a rock, you’ve heard about browsers phasing out third-party cookies by 2022. What…

Marketers are always talking about content—how important it is for driving leads, building brand identity, developing loyal audiences, and more. However, there’s one question every…

For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your…

Writer’s Block when Blogging—we have all experienced it. We sit down and are all set to write, but we don’t know what to write about….

Acquiring leads can be difficult. Getting the right leads can be costly. And, getting them to come to you can be a slow process. So,…

It’s hard to comprehend how small paid media ads used to be. My earliest working memories involve having to abbreviate company names to fit into…

If you were of recent belief that social media is not the right platform for you or your demographic but are now seeking advice on…

In Summer 2020, with the killing of George Floyd and the soul searching many of us found ourselves doing, many brands began increasing their focus…

After you decide a WordPress Multisite is the right strategic move for your website, how do you create one? If you Google “How to create…

As you may have already known, Google announced late last year that they are unveiling a brand-new ranking factor for Google Search in May of…

Since the early 2000’s, social media has been a phenomenon that has been a major driving force for the rapid growth of internet adoption in…

What is a WordPress Multisite and What are the Pros and Cons of Creating One? WordPress is one of the most popular and well known…

It is easy to report on your organic traffic data. But how do you show the value of your SEO efforts?   How to Measure…

Pandemic. Protests. Election. Insurrection. Impeachment. Platforms v. Publishers.   It’s hard to believe that these and other major societal and social shifts happened in the…

For those of you still lamenting the retirement of the Products and Services tab from LinkedIn Business Pages in 2014, we have good news for…

Pivot is an understatement for 2020. Marketers and consumers were forced to change behaviors in dramatic and unexpected ways. People are resilient, though, and marketers…

We’ve all heard the classic saying that “content is king,” but is that still the case? If so, how can you maximize your output of…

What is LinkedIn Sales Navigator? LinkedIn Sales Navigator is a sales management tool designed specifically for lead generation and sales prospecting on the LinkedIn platform. Sales Navigator is available…

If you have any experience with digital marketing, chances are that you’ve probably heard the term “link building” before, but what is it exactly? And…