Marketing departments within healthcare organizations face a unique challenge: balancing the need for personalized communication without running afoul of HIPAA guidelines. Often, the challenge isn’t…
The emfluence Blog
5 Marketing Tips for Traversing the Coronavirus Landscape
There’s truly no need for us to restate the details of the current coronavirus conditions we find ourselves in. With many businesses feeling like they’re in…
How COVID-19 Is Impacting SEO
Date updated: 4/17/2020 Since the onset of the coronavirus crisis in the U.S., we have had multiple clients approach us with uncertainty and questions. How…
How to Design an Emergency Email during COVID-19
In the last few weeks, companies everywhere have had to make important decisions on how to adapt their marketing strategies to the rapidly changing circumstances…
Using Paid Media During the Coronavirus Pandemic
Writing this from my home in Prairie Village (Kansas) rather than the emfluence office in the Crossroads (Kansas City, Missouri), I can only muse that…
Email Marketing for Manufacturers
Congratulations, you’ve taken the first steps to taking your manufacturing business to the next level with the use of email marketing! That’s right, email is…
Content to Conversion: What Works for B2B Marketers
B2B purchase decisions are typically high value and expensive decisions. These decisions develop over a longer period of time than B2C and require relevant and…
Marketing Leadership: Top Trends for Marketing Leaders in 2020
Is the role of the CMO over? In Fall 2019, Forrester predicted that CMOs must broaden their view of their role or see their responsibilities…
What’s in a Menu: Minimalist Website Navigation
The core component of running a successful website in this day and age can be succinctly summarized in one word: content. This should come as…
Social Media Content Guide: What You Can (and Can’t) Say on Social
As marketers, we are all aware that there are restrictions when it comes to the types of content you can post and advertise on social…
How to Prep for a Customer Journey Mapping Session
Customer journey mapping can help to identify strengths and weaknesses with your sales, marketing, and customer support tactics so that you can improve the experience…
13 Digital Marketing Trends to Watch In 2020
Welcome to 2020! New decade, new you. There are dozens of new trends in digital marketing every year, so I wanted to take some time…
WhatsApp Rolls Out Catalogs for Small Business
In November, Facebook rolled out a new way for SMBs to support local discovery and ecommerce in a tool you probably didn’t expect: WhatsApp. …
How to Build Your Martech Stack
It’s easy to get caught up in a dog and pony show for the next great piece of technology and the fabulous ROI that it…
Put a Pin in it: A Guide to Advertising with Pinterest
Looking for your next social media advertising opportunity? You might be surprised at the power of Pinterest—and how you can leverage it to boost your…
Google’s BERT Algorithm Update Explained
It’s been a few weeks since Google began rolling out its latest major search algorithm update, BERT, and many members of the SEM community still…
Make Like a Great Email Campaign and Split: 7 A/B Tests You Can Try Now
Crafting the perfect email for your campaign can be tough. Great results depend on coming up with the right words to say, what to offer, how much content to include, etc. You could take your best guess, or you could let your audience decide!
Meet LaToya Rozof: emfluence’s new HR Manager
emfluence is excited to welcome LaToya Rozof to the role of HR Manager! In her role, LaToya will oversee employee engagement, hiring, and in her…
Social Video Is Growing Massively
Video is king…. or at least queen. If you haven’t started incorporating videos into your social media strategy already, now may be a good time…
Top Down or Bottom Up? How to Build Your Marketing Budget
How much do you need for marketing next year? Depends. How many customers do you want? Budgets. Such an ugly word. So… constricting. There…
Email for Every Step of the Customer Journey
Looking for a way to easily and effectively communicate with your prospects and clients? Email is the perfect channel for the job! When used…
Tips for Facebook B2B Advertising for Beginners
Let’s face it, you will not be the only skeptic reading this post. Knowing that when it comes to multi-touch B2B marketing efforts – where some industries…
Lead Nurturing: A Ghost Story
It’s Tuesday morning. You’re in the heart of the B2B Sales pit. No, you ARE the heart of the B2B Sales pit. You’re half a…
Evolve Your Strategy with Programmatic Advertising
No matter how long you’ve been doing this, it can happen: your Paid Media can get stagnant. It’s happened to me. The Search campaigns are…
How to Begin Your Next Email Marketing Program Assessment
So you’re thinking it’s time to evaluate your email marketing program. Maybe you’re concerned that trends have changed, your content is outdated, or that you’re…
What’s Not to Like: Measuring Social Media Success Beyond the Like
If you’re basing your marketing successes on the number of likes your social posts receive, it’s long past time to rethink how you’re measuring success…
What’s the Difference between CSAT, NPS and CES Surveys?
If you’re looking for a way to truly understand how your customers are feeling about their experience with your brand, it could be time to…
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