2020 has been a challenging year for small businesses, to say the least. Let’s face it, every year is tough when you’re running a small…
The emfluence Blog
What Makes a Good Link? How to Qualify Link Building Opportunities
Understanding link building and identifying link building opportunities is only half the battle when it comes to implementing an effective link building strategy. What really…
How to Promote Content through Social Media
You’ve completed the content writing process after countless hours of research, analyzing, writing, and proofing to end up with a conversion generating masterpiece, but now…
MQL to SQL: Planning Lead Routing and Sales Team Notifications
Consider the various ways you generate leads – inquiry forms on your website, webinar registrations, tradeshow events, outbound prospecting, etc. As diverse as the opportunities…
Free, Quick, and Easy Keyword Research Tools and Tips for SEO and Audience Insights
Contrary to popular belief, keyword research is not just for SEOs. You can use keyword research practices to get a better understanding of your audience’s…
How to Maximize the Reach of Your B2B Blog Posts
69% of B2B Marketers are increasing content marketing budgets or holding steady from their budgets last year. Meaning, the content marketing space is noisy and…
5 Must-Have Onboarding Emails That Banks and Credit Unions Should Send In Sequence
Today, conventional banks and credit unions have an ever-growing pool of competition. Thanks to the emergence of more and more challenger “banks” like Simple, Chime…
Retail Marketing Tips to Prep Your Brand for the 2020 Holiday Season
Based on our new normal, we can determine this year’s online holiday shopping experience will be very different in comparison to previous years. This is…
What We’ve Learned from Four Months of Virtual Events
Virtual events are not a new concept. Prior to the pandemic, you might have attended the occasional webinar or virtual training session. However, since COVID-19…
Does My Company Need to Have a Cookie Policy or Consent Banner?
From news sites to ecommerce stores and forums to social media, if you spend any amount of time on the web, you’ve almost certainly been…
Decoding Web Accessibility
When emfluence was first contacted by UXPAKC (User Experience Professionals Association) about doing a presentation on web accessibility back in February, I was overjoyed. Not…
Google Page Experience Update: More UX Factors to Become Confirmed Ranking Factors in 2021
On Thursday, May 28th, 2020 Google announced a new ranking signal that combines Core Web Vitals with their existing page experience signals (mobile-friendliness, safe-browsing, HTTPS,…
A Podcast Guide for Marketers
Even before the stay-at-home order was in place, I was an avid listener of podcasts. I subscribed to a few and frequently explored new podcasts…
Critical Google Analytics Audit Priorities During Coronavirus
Did you know most of your data in Google Analytics may lie to you unless you know exactly how to interpret it correctly? Many times,…
The Coronavirus Recession: How to Address Changes In Consumer Buying Habits
For the past few months, the marketing landscape has been overrun by the Coronavirus pandemic. Businesses have spent countless hours making changes to their marketing…
Automated Lead Generation on Facebook Messenger
In August 2019, Facebook released a new feature that makes it easier for businesses to chat with customers in Messenger. Facebook claims that their new…
Weekly Emsights: COVID-19 Edition
Can’t make it to one of our Weekly Emsights Q&A sessions? We’re recording as many of these as possible so that you can have them…
How to Update Your Email Strategy During a Pandemic (or Any Crisis)
Good news for email marketers: according to a 2019 Twilio study, email and SMS are customers’ preferred methods of communication. The survey, which covered about…
How to Diagnose and Address Declines in Your Organic Search Traffic
You must be able to understand why organic search traffic (Google traffic, Bing traffic, etc.) declined before you can implement the best strategy to improve…
A Guide to HIPAA for Email Marketers
Marketing departments within healthcare organizations face a unique challenge: balancing the need for personalized communication without running afoul of HIPAA guidelines. Often, the challenge isn’t…
5 Marketing Tips for Traversing the Coronavirus Landscape
There’s truly no need for us to restate the details of the current coronavirus conditions we find ourselves in. With many businesses feeling like they’re in…
How COVID-19 Is Impacting SEO
Date updated: 4/17/2020 Since the onset of the coronavirus crisis in the U.S., we have had multiple clients approach us with uncertainty and questions. How…
How to Design an Emergency Email during COVID-19
In the last few weeks, companies everywhere have had to make important decisions on how to adapt their marketing strategies to the rapidly changing circumstances…
Using Paid Media During the Coronavirus Pandemic
Writing this from my home in Prairie Village (Kansas) rather than the emfluence office in the Crossroads (Kansas City, Missouri), I can only muse that…
Email Marketing for Manufacturers
Congratulations, you’ve taken the first steps to taking your manufacturing business to the next level with the use of email marketing! That’s right, email is…
Content to Conversion: What Works for B2B Marketers
B2B purchase decisions are typically high value and expensive decisions. These decisions develop over a longer period of time than B2C and require relevant and…
Marketing Leadership: Top Trends for Marketing Leaders in 2020
Is the role of the CMO over? In Fall 2019, Forrester predicted that CMOs must broaden their view of their role or see their responsibilities…
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