The emfluence Blog

From news sites to ecommerce stores and forums to social media, if you spend any amount of time on the web, you’ve almost certainly been…

When emfluence was first contacted by UXPAKC (User Experience Professionals Association) about doing a presentation on web accessibility back in February, I was overjoyed. Not…

On Thursday, May 28th, 2020 Google announced a new ranking signal that combines Core Web Vitals with their existing page experience signals (mobile-friendliness, safe-browsing, HTTPS,…

Even before the stay-at-home order was in place, I was an avid listener of podcasts. I subscribed to a few and frequently explored new podcasts…

Did you know most of your data in Google Analytics may lie to you unless you know exactly how to interpret it correctly? Many times,…

For the past few months, the marketing landscape has been overrun by the Coronavirus pandemic. Businesses have spent countless hours making changes to their marketing…

In August 2019, Facebook released a new feature that makes it easier for businesses to chat with customers in Messenger. Facebook claims that their new…

Can’t make it to one of our Weekly Emsights Q&A sessions? We’re recording as many of these as possible so that you can have them…

Good news for email marketers: according to a 2019 Twilio study, email and SMS are customers’ preferred methods of communication. The survey, which covered about…

You must be able to understand why organic search traffic (Google traffic, Bing traffic, etc.) declined before you can implement the best strategy to improve…

Marketing departments within healthcare organizations face a unique challenge: balancing the need for personalized communication without running afoul of HIPAA guidelines. Often, the challenge isn’t…

There’s truly no need for us to restate the details of the current coronavirus conditions we find ourselves in. With many businesses feeling like they’re in…

Date updated: 4/17/2020 Since the onset of the coronavirus crisis in the U.S., we have had multiple clients approach us with uncertainty and questions. How…

In the last few weeks, companies everywhere have had to make important decisions on how to adapt their marketing strategies to the rapidly changing circumstances…

Writing this from my home in Prairie Village (Kansas) rather than the emfluence office in the Crossroads (Kansas City, Missouri), I can only muse that…

Congratulations, you’ve taken the first steps to taking your manufacturing business to the next level with the use of email marketing! That’s right, email is…

B2B purchase decisions are typically high value and expensive decisions. These decisions develop over a longer period of time than B2C and require relevant and…

Is the role of the CMO over? In Fall 2019, Forrester predicted that CMOs must broaden their view of their role or see their responsibilities…

The core component of running a successful website in this day and age can be succinctly summarized in one word: content. This should come as…

As marketers, we are all aware that there are restrictions when it comes to the types of content you can post and advertise on social…

Customer journey mapping can help to identify strengths and weaknesses with your sales, marketing, and customer support tactics so that you can improve the experience…

Welcome to 2020! New decade, new you. There are dozens of new trends in digital marketing every year, so I wanted to take some time…

In November, Facebook rolled out a new way for SMBs to support local discovery and ecommerce in a tool you probably didn’t expect: WhatsApp.  …

It’s easy to get caught up in a dog and pony show for the next great piece of technology and the fabulous ROI that it…

Looking for your next social media advertising opportunity? You might be surprised at the power of Pinterest—and how you can leverage it to boost your…

It’s been a few weeks since Google began rolling out its latest major search algorithm update, BERT, and many members of the SEM community still…

Crafting the perfect email for your campaign can be tough. Great results depend on coming up with the right words to say, what to offer, how much content to include, etc. You could take your best guess, or you could let your audience decide!