The core component of running a successful website in this day and age can be succinctly summarized in one word: content. This should come as…
The emfluence Blog
Social Media Content Guide: What You Can (and Can’t) Say on Social
As marketers, we are all aware that there are restrictions when it comes to the types of content you can post and advertise on social…
How to Prep for a Customer Journey Mapping Session
Customer journey mapping can help to identify strengths and weaknesses with your sales, marketing, and customer support tactics so that you can improve the experience…
13 Digital Marketing Trends to Watch In 2020
Welcome to 2020! New decade, new you. There are dozens of new trends in digital marketing every year, so I wanted to take some time…
WhatsApp Rolls Out Catalogs for Small Business
In November, Facebook rolled out a new way for SMBs to support local discovery and ecommerce in a tool you probably didn’t expect: WhatsApp. …
How to Build Your Martech Stack
It’s easy to get caught up in a dog and pony show for the next great piece of technology and the fabulous ROI that it…
Put a Pin in it: A Guide to Advertising with Pinterest
Looking for your next social media advertising opportunity? You might be surprised at the power of Pinterest—and how you can leverage it to boost your…
Google’s BERT Algorithm Update Explained
It’s been a few weeks since Google began rolling out its latest major search algorithm update, BERT, and many members of the SEM community still…
Make Like a Great Email Campaign and Split: 7 A/B Tests You Can Try Now
Crafting the perfect email for your campaign can be tough. Great results depend on coming up with the right words to say, what to offer, how much content to include, etc. You could take your best guess, or you could let your audience decide!
Meet LaToya Rozof: emfluence’s new HR Manager
emfluence is excited to welcome LaToya Rozof to the role of HR Manager! In her role, LaToya will oversee employee engagement, hiring, and in her…
Social Video Is Growing Massively
Video is king…. or at least queen. If you haven’t started incorporating videos into your social media strategy already, now may be a good time…
Top Down or Bottom Up? How to Build Your Marketing Budget
How much do you need for marketing next year? Depends. How many customers do you want? Budgets. Such an ugly word. So… constricting. There…
Email for Every Step of the Customer Journey
Looking for a way to easily and effectively communicate with your prospects and clients? Email is the perfect channel for the job! When used…
Tips for Facebook B2B Advertising for Beginners
Let’s face it, you will not be the only skeptic reading this post. Knowing that when it comes to multi-touch B2B marketing efforts – where some industries…
Lead Nurturing: A Ghost Story
It’s Tuesday morning. You’re in the heart of the B2B Sales pit. No, you ARE the heart of the B2B Sales pit. You’re half a…
Evolve Your Strategy with Programmatic Advertising
No matter how long you’ve been doing this, it can happen: your Paid Media can get stagnant. It’s happened to me. The Search campaigns are…
How to Begin Your Next Email Marketing Program Assessment
So you’re thinking it’s time to evaluate your email marketing program. Maybe you’re concerned that trends have changed, your content is outdated, or that you’re…
What’s Not to Like: Measuring Social Media Success Beyond the Like
If you’re basing your marketing successes on the number of likes your social posts receive, it’s long past time to rethink how you’re measuring success…
What’s the Difference between CSAT, NPS and CES Surveys?
If you’re looking for a way to truly understand how your customers are feeling about their experience with your brand, it could be time to…
How to Find Old URLs and Create a 301 Redirect Map
Does your site have a history of revisions like adding, removing, or editing pages or updates to the site architecture or menu structure? Or did…
Take Email Content to the Next Level with Engaging Visuals
Still using standard, static header images in your emails? You’re allowed to have more fun than that. In email marketing, personalization is one of…
Stand Out in a Crowd with 3D Ads
What if your ads could literally stand out? What if your ads stand out so well, they appeared to be touchable as if you could…
6 Ways to Integrate Search Engine Marketing and Email Marketing
Email marketing and search engine marketing are the top channels for driving highly qualified traffic to your website, and they are excellent ways for prospects…
Getting Started with B2B Ecommerce
Move over, B2C. Ecommerce isn’t just for you anymore. B2B ecommerce sales through online marketplaces and websites are on the rise, growing 11% in the…
GDPR One Year In: What We’ve Learned
A little more than a year ago, the European Union’s General Data Protection Regulation (GDPR) went into effect. As most of you know, GDPR lays…
How to Integrate Your Email Marketing and Social Media Strategy
Email isn’t dead and it’s far from being dethroned as the most effective tactic for marketers. Despite social media being the newer, shinier tool for…
What the California Consumer Protection Act Means for Marketers
Do you market to consumers in California? You probably need to get to know CCPA. Even if you don’t, the new law could be the…
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