In August 2019, Facebook released a new feature that makes it easier for businesses to chat with customers in Messenger. Facebook claims that their new…
In August 2019, Facebook released a new feature that makes it easier for businesses to chat with customers in Messenger. Facebook claims that their new…
Can’t make it to one of our Weekly Emsights Q&A sessions? We’re recording as many of these as possible so that you can have them…
Good news for email marketers: according to a 2019 Twilio study, email and SMS are customers’ preferred methods of communication. The survey, which covered about…
You must be able to understand why organic search traffic (Google traffic, Bing traffic, etc.) declined before you can implement the best strategy to improve…
Marketing departments within healthcare organizations face a unique challenge: balancing the need for personalized communication without running afoul of HIPAA guidelines. Often, the challenge isn’t…
There’s truly no need for us to restate the details of the current coronavirus conditions we find ourselves in. With many businesses feeling like they’re in…
Date updated: 4/17/2020 Since the onset of the coronavirus crisis in the U.S., we have had multiple clients approach us with uncertainty and questions. How…
Writing this from my home in Prairie Village (Kansas) rather than the emfluence office in the Crossroads (Kansas City, Missouri), I can only muse that…
Congratulations, you’ve taken the first steps to taking your manufacturing business to the next level with the use of email marketing! That’s right, email is…
B2B purchase decisions are typically high value and expensive decisions. These decisions develop over a longer period of time than B2C and require relevant and…
The core component of running a successful website in this day and age can be succinctly summarized in one word: content. This should come as…
As marketers, we are all aware that there are restrictions when it comes to the types of content you can post and advertise on social…
Customer journey mapping can help to identify strengths and weaknesses with your sales, marketing, and customer support tactics so that you can improve the experience…
It’s easy to get caught up in a dog and pony show for the next great piece of technology and the fabulous ROI that it…
Looking for your next social media advertising opportunity? You might be surprised at the power of Pinterest—and how you can leverage it to boost your…
Video is king…. or at least queen. If you haven’t started incorporating videos into your social media strategy already, now may be a good time…
How much do you need for marketing next year? Depends. How many customers do you want? Budgets. Such an ugly word. So… constricting. There…
Let’s face it, you will not be the only skeptic reading this post. Knowing that when it comes to multi-touch B2B marketing efforts – where some industries…
So you’re thinking it’s time to evaluate your email marketing program. Maybe you’re concerned that trends have changed, your content is outdated, or that you’re…
If you’re basing your marketing successes on the number of likes your social posts receive, it’s long past time to rethink how you’re measuring success…
If you’re looking for a way to truly understand how your customers are feeling about their experience with your brand, it could be time to…
Does your site have a history of revisions like adding, removing, or editing pages or updates to the site architecture or menu structure? Or did…
Still using standard, static header images in your emails? You’re allowed to have more fun than that. In email marketing, personalization is one of…
What if your ads could literally stand out? What if your ads stand out so well, they appeared to be touchable as if you could…
Email marketing and search engine marketing are the top channels for driving highly qualified traffic to your website, and they are excellent ways for prospects…
Move over, B2C. Ecommerce isn’t just for you anymore. B2B ecommerce sales through online marketplaces and websites are on the rise, growing 11% in the…
A little more than a year ago, the European Union’s General Data Protection Regulation (GDPR) went into effect. As most of you know, GDPR lays…