The emfluence Blog

Writing this from my home in Prairie Village (Kansas) rather than the emfluence office in the Crossroads (Kansas City, Missouri), I can only muse that…

Congratulations, you’ve taken the first steps to taking your manufacturing business to the next level with the use of email marketing! That’s right, email is…

B2B purchase decisions are typically high value and expensive decisions. These decisions develop over a longer period of time than B2C and require relevant and…

Is the role of the CMO over? In Fall 2019, Forrester predicted that CMOs must broaden their view of their role or see their responsibilities…

The core component of running a successful website in this day and age can be succinctly summarized in one word: content. This should come as…

As marketers, we are all aware that there are restrictions when it comes to the types of content you can post and advertise on social…

Customer journey mapping can help to identify strengths and weaknesses with your sales, marketing, and customer support tactics so that you can improve the experience…

Welcome to 2020! New decade, new you. There are dozens of new trends in digital marketing every year, so I wanted to take some time…

In November, Facebook rolled out a new way for SMBs to support local discovery and ecommerce in a tool you probably didn’t expect: WhatsApp.  …

It’s easy to get caught up in a dog and pony show for the next great piece of technology and the fabulous ROI that it…

Looking for your next social media advertising opportunity? You might be surprised at the power of Pinterest—and how you can leverage it to boost your…

It’s been a few weeks since Google began rolling out its latest major search algorithm update, BERT, and many members of the SEM community still…

Crafting the perfect email for your campaign can be tough. Great results depend on coming up with the right words to say, what to offer, how much content to include, etc. You could take your best guess, or you could let your audience decide!

emfluence is excited to welcome LaToya Rozof to the role of HR Manager! In her role, LaToya will oversee employee engagement, hiring, and in her…

Video is king…. or at least queen. If you haven’t started incorporating videos into your social media strategy already, now may be a good time…

How much do you need for marketing next year? Depends. How many customers do you want?   Budgets. Such an ugly word. So… constricting. There…

Looking for a way to easily and effectively communicate with your prospects and clients? Email is the perfect channel for the job!   When used…

Let’s face it, you will not be the only skeptic reading this post.  Knowing that when it comes to multi-touch B2B marketing efforts – where some industries…

It’s Tuesday morning. You’re in the heart of the B2B Sales pit. No, you ARE the heart of the B2B Sales pit. You’re half a…

No matter how long you’ve been doing this, it can happen: your Paid Media can get stagnant. It’s happened to me. The Search campaigns are…

So you’re thinking it’s time to evaluate your email marketing program. Maybe you’re concerned that trends have changed, your content is outdated, or that you’re…

If you’re basing your marketing successes on the number of likes your social posts receive, it’s long past time to rethink how you’re measuring success…

If you’re looking for a way to truly understand how your customers are feeling about their experience with your brand, it could be time to…

Does your site have a history of revisions like adding, removing, or editing pages or updates to the site architecture or menu structure? Or did…

Still using standard, static header images in your emails? You’re allowed to have more fun than that.   In email marketing, personalization is one of…

What if your ads could literally stand out? What if your ads stand out so well, they appeared to be touchable as if you could…

Email marketing and search engine marketing are the top channels for driving highly qualified traffic to your website, and they are excellent ways for prospects…