Does your site have a history of revisions like adding, removing, or editing pages or updates to the site architecture or menu structure? Or did…
The emfluence Blog
Take Email Content to the Next Level with Engaging Visuals
Still using standard, static header images in your emails? You’re allowed to have more fun than that. In email marketing, personalization is one of…
Stand Out in a Crowd with 3D Ads
What if your ads could literally stand out? What if your ads stand out so well, they appeared to be touchable as if you could…
6 Ways to Integrate Search Engine Marketing and Email Marketing
Email marketing and search engine marketing are the top channels for driving highly qualified traffic to your website, and they are excellent ways for prospects…
Getting Started with B2B Ecommerce
Move over, B2C. Ecommerce isn’t just for you anymore. B2B ecommerce sales through online marketplaces and websites are on the rise, growing 11% in the…
GDPR One Year In: What We’ve Learned
A little more than a year ago, the European Union’s General Data Protection Regulation (GDPR) went into effect. As most of you know, GDPR lays…
How to Integrate Your Email Marketing and Social Media Strategy
Email isn’t dead and it’s far from being dethroned as the most effective tactic for marketers. Despite social media being the newer, shinier tool for…
What the California Consumer Protection Act Means for Marketers
Do you market to consumers in California? You probably need to get to know CCPA. Even if you don’t, the new law could be the…
emfluence Joins Microsoft Advertising Partners Program
Who still uses Bing these days? We do! We’re pleased to announce that emfluence has been invited to join the Microsoft Advertising Partners Program!…
How to Use Your Marketing Automation Platform in Your Account-Based Marketing Program
Looking for ways to make your account-based marketing program a bit easier on your sales team? Look no further than your marketing automation platform. …
5 Steps for Handling Negative Reviews
You’ve put together a solid review strategy to improve local SEO and build your online reputation, and now you’re seeing a few subpar reviews come…
Questions to Ask When Choosing a Marketing Automation Platform
When considering an email marketing or marketing automation platform, it’s easy to get analysis paralysis comparing features, promises and pricing tiers. With so many options,…
5 Ways to Uplevel Your Digital Marketing Strategy for Healthcare Providers
So you’ve gotten your five HIPAA rules under control and your marketing budget is at least 10% of your company’s overall budget. Now you are…
Google Marketing Live 2019: Follow the Way to Better Ads
Another Google Marketing Live is in the books, and we have more insight into the path of Google Ads for the year. Last year was…
Convincing Customers to Switch Banks with Digital Marketing
Switching Banks is Hard. Luckily, it’s not impossible. Switching. Banks. Is. Hard. Like – getting-a-toddler-to-sit-still, opening-a-pickle-jar-on-your-91st-birthday, changing-political-views-on-social-media hard. Yet as financial institutions, we all…
A Marketer’s Guide to Buying a CRM
If you’ve heard my position on CRM systems before, it should come as no surprise that I firmly believe marketers should have at least a…
How to Define KPIs that Measure Success
Our KPIs are better than yours. I believe that most of the time this statement is true (although there are the occasional times where I…
What You Can—and Can’t—Do with Transactional Email
Featuring an average open rate that can be eight times higher and an audience that requires a broad opt-in policy, it’s no wonder that transactional…
No Industry Is Too Boring for Social Media: How to Get Innovative with Content
There are certainly some industries ripe to produce the razzle dazzle social media content that we love to see in our newsfeeds—the beautiful models, game-winning…
Drafting ADA Accessible Statements for Websites: What to Include and Some Examples
Improving website accessibility can seem like a never-ending and always-challenging process. Mostly because, it is. It’s the collision of two complex worlds – legislation and…
4 Tips for Using Marketing Automation to Enhance Your Paid Search Strategy
Running successful, effective paid media strategies across Paid Search (Google/Bing), Paid Social (Facebook, LinkedIn, Twitter, Pinterest, etc), and online display can be a challenging task…
emfluence Celebrates Success at the 2019 Fountain Awards
emfluence rounded up another year of marketing success at the 2019 Fountain Awards on March 7th at the 2016 Main Event Space. The Fountain Awards,…
Social Media Strategy for Multiple Location Businesses
The digital landscape for how you market your business and connect with customers at a local level is extremely important. As more local businesses create…
Mastering KPIs in B2B Email Marketing
“If we have data, let’s look at data. If all we have are opinions, let’s use mine,” former Netscape CEO Jim Barksdale emfluence partners with…
How to Turn Students into Influencers: A Higher Education Marketing Story
If you work in higher education marketing and your job requires any of the following: new student recruitment current student interactions graduate student communications …
A Beginner’s Guide to PPC Ad Extensions
You’ve done it! Your campaigns are scheduled and targeted, and ad groups are aligned to your offerings with carefully crafted keywords and ad copy. Time…
Four Ways to Engage Your Audience with Email Animation
GIF usage continues to flood every corner of the Internet, and while their popularity can be attributed to the fact that they inject more fun into our content, marketers can also utilize them to better engage their readers.
"*" indicates required fields