Do you market to consumers in California? You probably need to get to know CCPA. Even if you don’t, the new law could be the…
Do you market to consumers in California? You probably need to get to know CCPA. Even if you don’t, the new law could be the…
Who still uses Bing these days? We do! We’re pleased to announce that emfluence has been invited to join the Microsoft Advertising Partners Program!…
Looking for ways to make your account-based marketing program a bit easier on your sales team? Look no further than your marketing automation platform. …
You’ve put together a solid review strategy to improve local SEO and build your online reputation, and now you’re seeing a few subpar reviews come…
So you’ve gotten your five HIPAA rules under control and your marketing budget is at least 10% of your company’s overall budget. Now you are…
Switching Banks is Hard. Luckily, it’s not impossible. Switching. Banks. Is. Hard. Like – getting-a-toddler-to-sit-still, opening-a-pickle-jar-on-your-91st-birthday, changing-political-views-on-social-media hard. Yet as financial institutions, we all…
If you’ve heard my position on CRM systems before, it should come as no surprise that I firmly believe marketers should have at least a…
Our KPIs are better than yours. I believe that most of the time this statement is true (although there are the occasional times where I…
There are certainly some industries ripe to produce the razzle dazzle social media content that we love to see in our newsfeeds—the beautiful models, game-winning…
Improving website accessibility can seem like a never-ending and always-challenging process. Mostly because, it is. It’s the collision of two complex worlds – legislation and…
Running successful, effective paid media strategies across Paid Search (Google/Bing), Paid Social (Facebook, LinkedIn, Twitter, Pinterest, etc), and online display can be a challenging task…
The digital landscape for how you market your business and connect with customers at a local level is extremely important. As more local businesses create…
“If we have data, let’s look at data. If all we have are opinions, let’s use mine,” former Netscape CEO Jim Barksdale emfluence partners with…
If you work in higher education marketing and your job requires any of the following: new student recruitment current student interactions graduate student communications …
You’ve done it! Your campaigns are scheduled and targeted, and ad groups are aligned to your offerings with carefully crafted keywords and ad copy. Time…
GIF usage continues to flood every corner of the Internet, and while their popularity can be attributed to the fact that they inject more fun into our content, marketers can also utilize them to better engage their readers.
Latest Ranking Factors and Organic Search Trends How to appear organically in Google search is a constantly evolving process. New features appearing directly in search…
Want to make your content marketing tasks a bit easier in 2019? Start the year off fresh with a content inventory. Wait, What’s a…
As a digital marketing agency, our mission is to provide our clients with the tools they need to effectively reach their audiences online. We specialize…
Early on in my career, my peers and I focused a lot on individual keyword bids. If Cost Per Action was too high, lower your…
If you have Gmail, then your inbox just got more visual! You may have noticed that Google has made some updates to their Gmail Promotions…
Your website and email strategies support each other. One of your website tasks is growing your email list – with email signup forms, gated content,…
We’re all about easy—this running list is designed to be your go-to cheat sheet for the latest email designs by the numbers. Bookmark this page…
You know the stereotype: in a number of organizations, Marketing is a cost center. It’s the department of pretty pictures and branding campaigns. The department…
Don’t have email addresses for everyone on your marketing list? Try adding LinkedIn Sponsored InMail as a touchpoint to your next campaign. How Does LinkedIn…
Re-building websites costs money and time. The trick to approval is justifying the expense. It has been my experience that rarely is the decision to…
On November 1st, I will be a part of a 3 person panel at SEMPO Cities KC on the topic of Exploding ROI with Paid…