The emfluence Blog

What’s now, new and next in social media for marketers?   In the ever-evolving world of social media – from platforms to platform enhancements –…

Latest Ranking Factors and Organic Search Trends How to appear organically in Google search is a constantly evolving process. New features appearing directly in search…

Want to make your content marketing tasks a bit easier in 2019? Start the year off fresh with a content inventory.   Wait, What’s a…

emfluence is delighted to welcome Joe Ramsey to the role of Customer Success Director! In this role, Joe will be responsible for nurturing long-term relationships…

As a digital marketing agency, our mission is to provide our clients with the tools they need to effectively reach their audiences online. We specialize…

Early on in my career, my peers and I focused a lot on individual keyword bids. If Cost Per Action was too high, lower your…

If you have Gmail, then your inbox just got more visual! You may have noticed that Google has made some updates to their Gmail Promotions…

Your website and email strategies support each other. One of your website tasks is growing your email list – with email signup forms, gated content,…

As marketers, one of the biggest challenges we face is proving the ROI of our marketing initiatives. Marketing has evolved. More and more, marketing should…

We’re all about easy—this running list is designed to be your go-to cheat sheet for the latest email designs by the numbers. Bookmark this page…

You know the stereotype: in a number of organizations, Marketing is a cost center. It’s the department of pretty pictures and branding campaigns. The department…

Don’t have email addresses for everyone on your marketing list? Try adding LinkedIn Sponsored InMail as a touchpoint to your next campaign. How Does LinkedIn…

Re-building websites costs money and time. The trick to approval is justifying the expense. It has been my experience that rarely is the decision to…

On November 1st, I will be a part of a 3 person panel at SEMPO Cities KC on the topic of Exploding ROI with Paid…

It’s only the single most critical shopping day of the year. We’re either the shoppers fighting crowds to catch the best deals to fulfill our…

LinkedIn has completely overhauled their LinkedIn Group’s experience, and I have to say that I am loving it. Back in February, LinkedIn completely scrapped their…

By now you’ve mastered the art of sending a weekly newsletter to your entire subscriber list. Your newsletter is an easy to read email that…

As a digital marketing agency, we are highly focused on identifying strategies and tactics that will work to drive further engagement and conversion online. We…

Every salesperson wants things right now, whether that’s quality leads, effective marketing materials, pricing or contract concessions. Whatever is needed to close more deals, reach their…

First impressions are everything. That first point of contact is your chance as a brand to really shine and impress current and/or future customers. That’s…

So you’ve got a new product to add to your ecommerce shop. That means it’s time to put together a marketing plan for your new…

It’s not uncommon for me to hear marketers ask the question: how do I start building a marketing plan—and how do I know if the…

Email personalization continues to be a top email design trend. And with more marketers putting an emphasis on data quality, there are many opportunities for…

SEO can boost your marketing automation efforts in these three ways: Build leads and lists through qualified organic traffic Utilize existing organic data to optimize…

You know the value in attending the emfluence And Then Some Conference. But how do you relay that effectively when asking for your company’s support…

Let’s talk retention! So, you’ve put in all the groundwork to attract your “ideal” customer base – these are the customers who will get the…

In a previous blog post, I talked about how to build a social media strategy for ecommerce sales, however my main focus in that post…