Our KPIs are better than yours. I believe that most of the time this statement is true (although there are the occasional times where I…
The emfluence Blog
What You Can—and Can’t—Do with Transactional Email
Featuring an average open rate that can be eight times higher and an audience that requires a broad opt-in policy, it’s no wonder that transactional…
No Industry Is Too Boring for Social Media: How to Get Innovative with Content
There are certainly some industries ripe to produce the razzle dazzle social media content that we love to see in our newsfeeds—the beautiful models, game-winning…
Drafting ADA Accessible Statements for Websites: What to Include and Some Examples
Improving website accessibility can seem like a never-ending and always-challenging process. Mostly because, it is. It’s the collision of two complex worlds – legislation and…
4 Tips for Using Marketing Automation to Enhance Your Paid Search Strategy
Running successful, effective paid media strategies across Paid Search (Google/Bing), Paid Social (Facebook, LinkedIn, Twitter, Pinterest, etc), and online display can be a challenging task…
emfluence Celebrates Success at the 2019 Fountain Awards
emfluence rounded up another year of marketing success at the 2019 Fountain Awards on March 7th at the 2016 Main Event Space. The Fountain Awards,…
Social Media Strategy for Multiple Location Businesses
The digital landscape for how you market your business and connect with customers at a local level is extremely important. As more local businesses create…
Mastering KPIs in B2B Email Marketing
“If we have data, let’s look at data. If all we have are opinions, let’s use mine,” former Netscape CEO Jim Barksdale emfluence partners with…
How to Turn Students into Influencers: A Higher Education Marketing Story
If you work in higher education marketing and your job requires any of the following: new student recruitment current student interactions graduate student communications …
A Beginner’s Guide to PPC Ad Extensions
You’ve done it! Your campaigns are scheduled and targeted, and ad groups are aligned to your offerings with carefully crafted keywords and ad copy. Time…
Four Ways to Engage Your Audience with Email Animation
GIF usage continues to flood every corner of the Internet, and while their popularity can be attributed to the fact that they inject more fun into our content, marketers can also utilize them to better engage their readers.
Five Social Media Tactics to Try in 2019
What’s now, new and next in social media for marketers? In the ever-evolving world of social media – from platforms to platform enhancements –…
The Top 7 SEO Trends to Watch in 2019
Latest Ranking Factors and Organic Search Trends How to appear organically in Google search is a constantly evolving process. New features appearing directly in search…
How and Why to Run a Content Inventory
Want to make your content marketing tasks a bit easier in 2019? Start the year off fresh with a content inventory. Wait, What’s a…
Meet Joe Ramsey: emfluence’s New Customer Success Director
emfluence is delighted to welcome Joe Ramsey to the role of Customer Success Director! In this role, Joe will be responsible for nurturing long-term relationships…
emfluence Earns a 5-Star Rating on Clutch
As a digital marketing agency, our mission is to provide our clients with the tools they need to effectively reach their audiences online. We specialize…
Audience Targeting Guide for Google Ads, Facebook, CRM, & More!
Early on in my career, my peers and I focused a lot on individual keyword bids. If Cost Per Action was too high, lower your…
Gmail’s Promotions Tab Gets a Visual Lift
If you have Gmail, then your inbox just got more visual! You may have noticed that Google has made some updates to their Gmail Promotions…
10 Ways to Integrate Your Website and Email Strategies
Your website and email strategies support each other. One of your website tasks is growing your email list – with email signup forms, gated content,…
Understanding Marketing Attribution Models
As marketers, one of the biggest challenges we face is proving the ROI of our marketing initiatives. Marketing has evolved. More and more, marketing should…
Email Design by the Numbers
We’re all about easy—this running list is designed to be your go-to cheat sheet for the latest email designs by the numbers. Bookmark this page…
Using Your CRM to Prove Your Worth as a Marketer
You know the stereotype: in a number of organizations, Marketing is a cost center. It’s the department of pretty pictures and branding campaigns. The department…
How to Use LinkedIn Sponsored InMail in Your Next Campaign
Don’t have email addresses for everyone on your marketing list? Try adding LinkedIn Sponsored InMail as a touchpoint to your next campaign. How Does LinkedIn…
17 Ways to Measure Website ROI
Re-building websites costs money and time. The trick to approval is justifying the expense. It has been my experience that rarely is the decision to…
9 Quick Tips for Enhancing Your Paid Search Campaigns
On November 1st, I will be a part of a 3 person panel at SEMPO Cities KC on the topic of Exploding ROI with Paid…
Creating a Black Friday Email Strategy
It’s only the single most critical shopping day of the year. We’re either the shoppers fighting crowds to catch the best deals to fulfill our…
The New Look of LinkedIn Groups
LinkedIn has completely overhauled their LinkedIn Group’s experience, and I have to say that I am loving it. Back in February, LinkedIn completely scrapped their…
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