Customer journey mapping can help to identify strengths and weaknesses with your sales, marketing, and customer support tactics so that you can improve the experience…
Customer journey mapping can help to identify strengths and weaknesses with your sales, marketing, and customer support tactics so that you can improve the experience…
It’s easy to get caught up in a dog and pony show for the next great piece of technology and the fabulous ROI that it…
Looking for your next social media advertising opportunity? You might be surprised at the power of Pinterest—and how you can leverage it to boost your…
Video is king…. or at least queen. If you haven’t started incorporating videos into your social media strategy already, now may be a good time…
How much do you need for marketing next year? Depends. How many customers do you want? Budgets. Such an ugly word. So… constricting. There…
Let’s face it, you will not be the only skeptic reading this post. Knowing that when it comes to multi-touch B2B marketing efforts – where some industries…
So you’re thinking it’s time to evaluate your email marketing program. Maybe you’re concerned that trends have changed, your content is outdated, or that you’re…
If you’re basing your marketing successes on the number of likes your social posts receive, it’s long past time to rethink how you’re measuring success…
If you’re looking for a way to truly understand how your customers are feeling about their experience with your brand, it could be time to…
Does your site have a history of revisions like adding, removing, or editing pages or updates to the site architecture or menu structure? Or did…
Still using standard, static header images in your emails? You’re allowed to have more fun than that. In email marketing, personalization is one of…
What if your ads could literally stand out? What if your ads stand out so well, they appeared to be touchable as if you could…
Email marketing and search engine marketing are the top channels for driving highly qualified traffic to your website, and they are excellent ways for prospects…
Move over, B2C. Ecommerce isn’t just for you anymore. B2B ecommerce sales through online marketplaces and websites are on the rise, growing 11% in the…
A little more than a year ago, the European Union’s General Data Protection Regulation (GDPR) went into effect. As most of you know, GDPR lays…
Do you market to consumers in California? You probably need to get to know CCPA. Even if you don’t, the new law could be the…
Who still uses Bing these days? We do! We’re pleased to announce that emfluence has been invited to join the Microsoft Advertising Partners Program!…
Looking for ways to make your account-based marketing program a bit easier on your sales team? Look no further than your marketing automation platform. …
You’ve put together a solid review strategy to improve local SEO and build your online reputation, and now you’re seeing a few subpar reviews come…
So you’ve gotten your five HIPAA rules under control and your marketing budget is at least 10% of your company’s overall budget. Now you are…
Switching Banks is Hard. Luckily, it’s not impossible. Switching. Banks. Is. Hard. Like – getting-a-toddler-to-sit-still, opening-a-pickle-jar-on-your-91st-birthday, changing-political-views-on-social-media hard. Yet as financial institutions, we all…
If you’ve heard my position on CRM systems before, it should come as no surprise that I firmly believe marketers should have at least a…
Our KPIs are better than yours. I believe that most of the time this statement is true (although there are the occasional times where I…
There are certainly some industries ripe to produce the razzle dazzle social media content that we love to see in our newsfeeds—the beautiful models, game-winning…
Improving website accessibility can seem like a never-ending and always-challenging process. Mostly because, it is. It’s the collision of two complex worlds – legislation and…
Running successful, effective paid media strategies across Paid Search (Google/Bing), Paid Social (Facebook, LinkedIn, Twitter, Pinterest, etc), and online display can be a challenging task…
The digital landscape for how you market your business and connect with customers at a local level is extremely important. As more local businesses create…