For the past several years, Google has been pushing site security to webmasters. HTTPS has been an organic ranking signal since at least 2014. When…
The emfluence Blog
The Art of the Transactional Email
When you think about transactional messages you are probably thinking about the email receipt you get after a purchase or possibly a password reset email….
How to Run a Million Dollar Sweepstakes
A Dirty Word? Let’s start with a bit of education on the topic. When I hear the word sweepstakes the first image is the memorable…
What’s the Difference between Pay Per Lead and Pay Per Click?
Attracting the right kind of leads—you know, the ones that actually want to buy something from you—is one of the B2B marketer’s biggest challenges. You…
How Visual Content Can Play a Role in your Marketing Strategy
Looking for ways to add visual content to your social messages and email campaigns? It’s easy to ❤ the personality emojis and gifs can bring…
GDPR and Google Analytics: What You Need to Know
On May 25th, the European Union’s General Data Protection Regulation (GDPR) will be officially in effect. The GDPR is designed to update the rules on…
SEO Site Migration Checklist: Moving to HTTPS or New Domain Name
Making some big changes to your website? Change is good! But if you aren’t careful with site migration, it could be disastrous for your SEO…
How to Build a Social Media Calendar for the Academic Year
Summer vacation is almost here, but don’t swap your shoes for flipflops just yet. For marketers in higher education, this is the perfect time to…
The Art of the Milestone Email
I’ll be the first to admit that the amount of data available to marketers can be a little overwhelming. Consumers want their online experiences to…
8 Tips on Email Accessibility
With an increasing amount of attention and commitment to accessibility in recent years, you’ve probably given thought to optimizing your website for individuals with disabilities,…
5 Content Marketing Goals Worth Pursuing
If you’re reading this blog I’m sure that by now you’ve done some research and have heard the phrase, “Content is King.” Well, for most…
Learning from Your Email Mistakes
How to evaluate your email mistakes so that you can use that information to become a better email marketer. At some point, everyone sends a…
The Reviews Are In(dispensable)
On a scale of 1 to 5, how do your customers feel about your business? That question is getting asked and answered about your business…
A User Generated Content Guide for Community Banks and Credit Unions
Once upon a time, community banks and credit unions cornered the market on personalized communications and a neighbor-to-neighbor experience for their customers. But now, with…
How to Create Content Marketing Strategy that Customers and Search Engines Will Love
When creating content, one of the biggest challenges we have is marketers is the balance between writing for Search Engine Optimization (SEO) and writing for…
emfluence Marketing Platform Named High Performer by Users
There’s nothing that makes us happier than hearing from happy emfluence Marketing Platform users, which is why we’re excited to share the Spring 2018 G2…
Regression Testing Templates and Tricks
Testing your website or software application can be time-consuming, but it can help ensure a smooth user experience for your visitors and backend users. We…
How to Grow Newsletter Subscriptions in an Opt-In World
Quality over quantity is usually a solid life motto to live by, and your newsletter email list shouldn’t be any different. If you want to…
Image SEO: How Images Impact Search Engine Rankings
Images make any content more interesting and appealing by helping readers understand your content better. Plus, images add value to your SEO efforts by increasing…
How to Upsell Using CRM Data
There’s hidden revenue potential in your existing customer base, and you can upsell using CRM data to find it. Welcome to the art of upselling…
How to Build and Promote a Customer Loyalty Program
Call it customer retention, customer loyalty, or brand affinity: what we’re really after as marketers boils down to one word, and that word is love….
Free Content Calendar for SEO and Social Media in 2019 – 2020
What Gets Measured Gets Managed – A FREE Content Calendar For SEO and Social Media Peter Drucker was a legendary business thinker. If you’ve never…
GDPR: Kinda Sucks for Marketers, but Pretty Good for Consumers
Like it or not, the European Union General Data Protection Regulation (GDPR) is coming very soon. The legislation is designed to put control into the…
How to Build a Daily Roundup Email Solution
Are you subscribed to a regular or daily roundup email of some kind? Office Snapshots has been a favorite of mine since before we moved…
When Social Media Meets ecommerce
Understanding the relationship between ecommerce and social media is essential when it comes to building your brand, connecting with your target audience, and launching a…
7 Items That Belong on Every Marketer’s CRM Wish List
If you’re talking about a CRM system, love isn’t usually the first word that comes to mind. It’s not uncommon for CRM to be a…
What You Need to Know About Website ADA Compliance
View Posts Take a trip to a local business and you’re likely to see wheelchair ramps, Braille buttons, automatic doors, and other ease-of-access modifications designed…
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