By now you’ve mastered the art of sending a weekly newsletter to your entire subscriber list. Your newsletter is an easy to read email that…
The emfluence Blog
Offline to Online Ad Targeting: The Basics
As a digital marketing agency, we are highly focused on identifying strategies and tactics that will work to drive further engagement and conversion online. We…
CRM with Marketing Automation: Drive More B2B Revenue by Uniting with Sales
Every salesperson wants things right now, whether that’s quality leads, effective marketing materials, pricing or contract concessions. Whatever is needed to close more deals, reach their…
How to Build a Welcome Email Series
First impressions are everything. That first point of contact is your chance as a brand to really shine and impress current and/or future customers. That’s…
How to Promote Your New Ecommerce Product
So you’ve got a new product to add to your ecommerce shop. That means it’s time to put together a marketing plan for your new…
Using Your Data to Build a Better Marketing Plan: A Recap
It’s not uncommon for me to hear marketers ask the question: how do I start building a marketing plan—and how do I know if the…
Email Personalization with a Purpose
Email personalization continues to be a top email design trend. And with more marketers putting an emphasis on data quality, there are many opportunities for…
How SEO Can Boost Your Marketing Automation Efforts
SEO can boost your marketing automation efforts in these three ways: Build leads and lists through qualified organic traffic Utilize existing organic data to optimize…
How to Convince Your Boss to Send You to the 2018 And Then Some Conference
You know the value in attending the emfluence And Then Some Conference. But how do you relay that effectively when asking for your company’s support…
5 Customer Retention Emails That Belong in Your Toolbox
Let’s talk retention! So, you’ve put in all the groundwork to attract your “ideal” customer base – these are the customers who will get the…
Thinking Through B2B Ecommerce Social Media Strategy
In a previous blog post, I talked about how to build a social media strategy for ecommerce sales, however my main focus in that post…
Google Sends Warnings for HTTP Sites
For the past several years, Google has been pushing site security to webmasters. HTTPS has been an organic ranking signal since at least 2014. When…
The Art of the Transactional Email
When you think about transactional messages you are probably thinking about the email receipt you get after a purchase or possibly a password reset email….
How to Run a Million Dollar Sweepstakes
A Dirty Word? Let’s start with a bit of education on the topic. When I hear the word sweepstakes the first image is the memorable…
What’s the Difference between Pay Per Lead and Pay Per Click?
Attracting the right kind of leads—you know, the ones that actually want to buy something from you—is one of the B2B marketer’s biggest challenges. You…
How Visual Content Can Play a Role in your Marketing Strategy
Looking for ways to add visual content to your social messages and email campaigns? It’s easy to ❤ the personality emojis and gifs can bring…
GDPR and Google Analytics: What You Need to Know
On May 25th, the European Union’s General Data Protection Regulation (GDPR) will be officially in effect. The GDPR is designed to update the rules on…
SEO Site Migration Checklist: Moving to HTTPS or New Domain Name
Making some big changes to your website? Change is good! But if you aren’t careful with site migration, it could be disastrous for your SEO…
How to Build a Social Media Calendar for the Academic Year
Summer vacation is almost here, but don’t swap your shoes for flipflops just yet. For marketers in higher education, this is the perfect time to…
The Art of the Milestone Email
I’ll be the first to admit that the amount of data available to marketers can be a little overwhelming. Consumers want their online experiences to…
8 Tips on Email Accessibility
With an increasing amount of attention and commitment to accessibility in recent years, you’ve probably given thought to optimizing your website for individuals with disabilities,…
5 Content Marketing Goals Worth Pursuing
If you’re reading this blog I’m sure that by now you’ve done some research and have heard the phrase, “Content is King.” Well, for most…
Learning from Your Email Mistakes
How to evaluate your email mistakes so that you can use that information to become a better email marketer. At some point, everyone sends a…
The Reviews Are In(dispensable)
On a scale of 1 to 5, how do your customers feel about your business? That question is getting asked and answered about your business…
A User Generated Content Guide for Community Banks and Credit Unions
Once upon a time, community banks and credit unions cornered the market on personalized communications and a neighbor-to-neighbor experience for their customers. But now, with…
How to Create Content Marketing Strategy that Customers and Search Engines Will Love
When creating content, one of the biggest challenges we have is marketers is the balance between writing for Search Engine Optimization (SEO) and writing for…
emfluence Marketing Platform Named High Performer by Users
There’s nothing that makes us happier than hearing from happy emfluence Marketing Platform users, which is why we’re excited to share the Spring 2018 G2…
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