The emfluence Blog

I’ll be the first to admit that the amount of data available to marketers can be a little overwhelming. Consumers want their online experiences to…

With an increasing amount of attention and commitment to accessibility in recent years, you’ve probably given thought to optimizing your website for individuals with disabilities,…

If you’re reading this blog I’m sure that by now you’ve done some research and have heard the phrase, “Content is King.” Well, for most…

How to evaluate your email mistakes so that you can use that information to become a better email marketer. At some point, everyone sends a…

On a scale of 1 to 5, how do your customers feel about your business? That question is getting asked and answered about your business…

Once upon a time, community banks and credit unions cornered the market on personalized communications and a neighbor-to-neighbor experience for their customers. But now, with…

When creating content, one of the biggest challenges we have is marketers is the balance between writing for Search Engine Optimization (SEO) and writing for…

There’s nothing that makes us happier than hearing from happy emfluence Marketing Platform users, which is why we’re excited to share the Spring 2018 G2…

Testing your website or software application can be time-consuming, but it can help ensure a smooth user experience for your visitors and backend users. We…

Quality over quantity is usually a solid life motto to live by, and your newsletter email list shouldn’t be any different. If you want to…

Images make any content more interesting and appealing by helping readers understand your content better. Plus, images add value to your SEO efforts by increasing…

There’s hidden revenue potential in your existing customer base, and you can upsell using CRM data to find it. Welcome to the art of upselling…

Call it customer retention, customer loyalty, or brand affinity: what we’re really after as marketers boils down to one word, and that word is love….

What Gets Measured Gets Managed – A FREE Content Calendar For SEO and Social Media Peter Drucker was a legendary business thinker. If you’ve never…

Like it or not, the European Union General Data Protection Regulation (GDPR) is coming very soon. The legislation is designed to put control into the…

Are you subscribed to a regular or daily roundup email of some kind? Office Snapshots has been a favorite of mine since before we moved…

Understanding the relationship between ecommerce and social media is essential when it comes to building your brand, connecting with your target audience, and launching a…

If you’re talking about a CRM system, love isn’t usually the first word that comes to mind. It’s not uncommon for CRM to be a…

View Posts Take a trip to a local business and you’re likely to see wheelchair ramps, Braille buttons, automatic doors, and other ease-of-access modifications designed…

If your retail email ROI isn’t generating the highest return of your marketing budget, you might want to take a second look at your strategies….

As is customary for many people around this time (okay, maybe I’m a little late), it’s time to make some predictions on the biggest trends…

Wondering how to optimize your Google Merchant Center Shopping Feed? As we move into a new year, most businesses are currently going over end of…

I live for random holidays. Not only as a consumer, but also from a marketer standpoint. Who knew there was a National Cotton Candy Day?…

If you’re wondering whether you’re working from a content strategy or simply doing content marketing, there are four important questions you can ask yourself to…

Ah, the holidays—the perfect time of year to cuddle up with an inbox full of offers from your favorite brands. Thanks to email marketers, holiday…

What is schema markup? Schema markup is structured data coding, recognized by Google, Bing, Yahoo, and Yandex, added to an individual webpage which gives those…

In August, Facebook became the latest big name to jump into the original video content category with its new Watch tab. Content, which is produced…