The emfluence Blog

Quality over quantity is usually a solid life motto to live by, and your newsletter email list shouldn’t be any different. If you want to…

Images make any content more interesting and appealing by helping readers understand your content better. Plus, images add value to your SEO efforts by increasing…

There’s hidden revenue potential in your existing customer base, and you can upsell using CRM data to find it. Welcome to the art of upselling…

Call it customer retention, customer loyalty, or brand affinity: what we’re really after as marketers boils down to one word, and that word is love….

What Gets Measured Gets Managed – A FREE Content Calendar For SEO and Social Media Peter Drucker was a legendary business thinker. If you’ve never…

Like it or not, the European Union General Data Protection Regulation (GDPR) is coming very soon. The legislation is designed to put control into the…

Are you subscribed to a regular or daily roundup email of some kind? Office Snapshots has been a favorite of mine since before we moved…

Understanding the relationship between ecommerce and social media is essential when it comes to building your brand, connecting with your target audience, and launching a…

If you’re talking about a CRM system, love isn’t usually the first word that comes to mind. It’s not uncommon for CRM to be a…

View Posts Take a trip to a local business and you’re likely to see wheelchair ramps, Braille buttons, automatic doors, and other ease-of-access modifications designed…

If your retail email ROI isn’t generating the highest return of your marketing budget, you might want to take a second look at your strategies….

As is customary for many people around this time (okay, maybe I’m a little late), it’s time to make some predictions on the biggest trends…

Wondering how to optimize your Google Merchant Center Shopping Feed? As we move into a new year, most businesses are currently going over end of…

I live for random holidays. Not only as a consumer, but also from a marketer standpoint. Who knew there was a National Cotton Candy Day?…

If you’re wondering whether you’re working from a content strategy or simply doing content marketing, there are four important questions you can ask yourself to…

Ah, the holidays—the perfect time of year to cuddle up with an inbox full of offers from your favorite brands. Thanks to email marketers, holiday…

What is schema markup? Schema markup is structured data coding, recognized by Google, Bing, Yahoo, and Yandex, added to an individual webpage which gives those…

In August, Facebook became the latest big name to jump into the original video content category with its new Watch tab. Content, which is produced…

Welcome to the age of the influencer, where consumers trust online reviews as much as a personal recommendation. For marketers, that means what those reviews…

No one has perfected email marketing. If they have, I hope they are enjoying retirement on a beach and have the urge to pass along…

How many times have you hit a “submit” or “join” button in your lifetime? I’ll tell you – too many. Call-to-action buttons are just another touchpoint…

Here’s a surprising statistic for retail marketers to ponder: more than 40% of retailers aren’t implementing an abandoned cart email strategy to entice back would-be…

I set out to answer an age-old social media question with this blog post: is there any truth to the claim that social media platforms…

Whether it’s foot traffic to your retail store or an online purchase, there is no doubt that positive online reviews, combined with the power of…

Ah, the spam filter: an email marketer’s nemesis. Finding our way through that filter and into the inbox keeps us email marketers on our toes—and…

  Facebook is for B2C and LinkedIn is for B2B—end of story, right?   Well, not exactly.   Social media marketing has a complicated history…

Ecommerce paid search has had a renaissance in recent years and now Amazon is looking to use its credibility in the Ecommerce space to build…