The emfluence Blog

Images make any content more interesting and appealing by helping readers understand your content better. Plus, images add value to your SEO efforts by increasing…

There’s hidden revenue potential in your existing customer base, and you can upsell using CRM data to find it. Welcome to the art of upselling…

Call it customer retention, customer loyalty, or brand affinity: what we’re really after as marketers boils down to one word, and that word is love….

What Gets Measured Gets Managed – A FREE Content Calendar For SEO and Social Media Peter Drucker was a legendary business thinker. If you’ve never…

Like it or not, the European Union General Data Protection Regulation (GDPR) is coming very soon. The legislation is designed to put control into the…

Understanding the relationship between ecommerce and social media is essential when it comes to building your brand, connecting with your target audience, and launching a…

If you’re talking about a CRM system, love isn’t usually the first word that comes to mind. It’s not uncommon for CRM to be a…

View Posts Take a trip to a local business and you’re likely to see wheelchair ramps, Braille buttons, automatic doors, and other ease-of-access modifications designed…

If your retail email ROI isn’t generating the highest return of your marketing budget, you might want to take a second look at your strategies….

Wondering how to optimize your Google Merchant Center Shopping Feed? As we move into a new year, most businesses are currently going over end of…

I live for random holidays. Not only as a consumer, but also from a marketer standpoint. Who knew there was a National Cotton Candy Day?…

What is schema markup? Schema markup is structured data coding, recognized by Google, Bing, Yahoo, and Yandex, added to an individual webpage which gives those…

In August, Facebook became the latest big name to jump into the original video content category with its new Watch tab. Content, which is produced…

Welcome to the age of the influencer, where consumers trust online reviews as much as a personal recommendation. For marketers, that means what those reviews…

No one has perfected email marketing. If they have, I hope they are enjoying retirement on a beach and have the urge to pass along…

How many times have you hit a “submit” or “join” button in your lifetime? I’ll tell you – too many. Call-to-action buttons are just another touchpoint…

I set out to answer an age-old social media question with this blog post: is there any truth to the claim that social media platforms…

Whether it’s foot traffic to your retail store or an online purchase, there is no doubt that positive online reviews, combined with the power of…

Ah, the spam filter: an email marketer’s nemesis. Finding our way through that filter and into the inbox keeps us email marketers on our toes—and…

  Facebook is for B2C and LinkedIn is for B2B—end of story, right?   Well, not exactly.   Social media marketing has a complicated history…

Ecommerce paid search has had a renaissance in recent years and now Amazon is looking to use its credibility in the Ecommerce space to build…

Haven’t bought your ticket to the annual emfluence And Then Some Conference yet? There’s still time!   We’re officially two weeks away from this all-day…

By now it’s no secret that email marketing is a must-have in every marketer’s toolbox.   More than 82% of companies—big and small alike—are using…

When you sign on to the emfluence Marketing Platform, you not only get the fantastic resources who work in the Kansas City office, but you…

Meet InspiroBot, the internet’s first artificial intelligence bot solely dedicated to generating unlimited inspirational quotes.   The results are an intriguing mix of terrifying, hilarious,…

Following on from Alan’s great blog post about advertising blockers, I wanted to share a bit of information about the technical side of adblocking to…

As a marketer, you want to know as much as possible about a customer or prospect so that you can develop strategies to better target…