Why We Need Marketing Automation (and not just Email Marketing)

Why We Need Marketing Automation (and not just Email Marketing)

By now it’s no secret that email marketing is a must-have in every marketer’s toolbox.   More than 82% of companies—big and small alike—are using…

How to Run Email Deliverability Double Checks

How to Run Email Deliverability Double Checks

When you sign on to the emfluence Marketing Platform, you not only get the fantastic resources who work in the Kansas City office, but you…

What InspiroBot Means for the Future of Content Marketing

What InspiroBot Means for the Future of Content Marketing

Meet InspiroBot, the internet’s first artificial intelligence bot solely dedicated to generating unlimited inspirational quotes.   The results are an intriguing mix of terrifying, hilarious,…

The Technical Side of Adblocking

The Technical Side of Adblocking

Following on from Alan’s great blog post about advertising blockers, I wanted to share a bit of information about the technical side of adblocking to…

What Marketers Need to Know About Collecting Personal Data

What Marketers Need to Know About Collecting Personal Data

As a marketer, you want to know as much as possible about a customer or prospect so that you can develop strategies to better target…

How to Get an Agency Internship

How to Get an Agency Internship

Ah, summer. College has wrapped up for the year and agencies are offering their internship programs to those looking to get their foot in the…

The Problem with Marketing Messages

The Problem with Marketing Messages

I hate to say this, but your carefully crafted marketing message isn’t enough.   I know you spent hours working on it, and even more…

How Apple and Google’s New Ad-Blocking Services Will Impact Digital Marketing

How Apple and Google’s New Ad-Blocking Services Will Impact Digital Marketing

Imagine you’ve just opened a website and a pop-up appears or a video starts pre-playing with sound before you can click or read anything. Or…

The 6 Elements of a Comprehensive SEO Audit

The 6 Elements of a Comprehensive SEO Audit

Pop quiz…just five quick questions for you. Do you know every page/piece of content on your website and how it is displayed within search results?…

How to Build a Customizable Email Reporting Template

How to Build a Customizable Email Reporting Template

If you’re using email strategy as part of your marketing efforts, then this blog post is for you. That’s because reporting on what you’re sending…

You’re Probably Doing It Wrong: A Guide to Rethinking Attribution in Digital Marketing

You’re Probably Doing It Wrong: A Guide to Rethinking Attribution in Digital Marketing

Customers are constantly being barraged with marketing messages, often multiple marketing messages from the same company. So, as a marketer, how do you know which…

7 Elements of an Effective Content Calendar

7 Elements of an Effective Content Calendar

Regularly publishing quality content can be difficult for any business, even those with a wealth of marketing resources. It’s so easy to put content creation…

5 Life-Hacks to Adjust Your Spam Score…and a Puppy

5 Life-Hacks to Adjust Your Spam Score…and a Puppy

You’ve perfected the spacing, the images are just the right size, and now you’re ready to test and run pre-flight (which we always suggest before…

Anything You Can Do, Digital Can Do Better | Radio Edition

Anything You Can Do, Digital Can Do Better | Radio Edition

So, You Decided to Run Terrestrial Radio Ads… Why: You wanted to achieve mass reach, with a low CPM, to reach a captive audience. You…

How Empathy Will Make Your Content Marketing More Effective

How Empathy Will Make Your Content Marketing More Effective

We’ve all stumbled across content that is a little too transparent with its goal. We’ve read a blog post that feels like an exhausting sales…

Meet Natalie Jackson – emfluence’s New Marketing Director

Meet Natalie Jackson – emfluence’s New Marketing Director

As emfluence continues to grow and forge new partnerships with more great clients, we realized we were getting stretched a little thin when marketingourselves and our business. Enter: Natalie Jackson, emfluence’s new Marketing Director. I took some time to chat with Natalie shortly after joining the emfluence team about her background, interests and goals in her new job.

Content Marketing Trends in 2017

Content Marketing Trends in 2017

Content marketing is a vast and ever-changing industry, so I thought I’d take some time to look into my crystal ball and see what the next year might bring. Naturally, I can’t actually see the future, but I like to stay as up to the minute as possible. Here are the content trends I think will dominate content marketing 2017.

Re-Permission Campaigns for Aged Lists

A couple weeks ago I received a call from a new client who was moving from another M.A.P. to our Platform. They had hundreds of…

Foundational Elements of a Digital Marketing Campaign

Foundational Elements of a Digital Marketing Campaign

It is all too common that digital marketing agencies narrow their focus on only the trendiest marketing tactics. Everyone is buzzing about the latest feature of SnapChat or the newest PPC ad style on Google. You see countless blog posts, social media posts and think-pieces hailing the next great thing in marketing. What’s worse is that so many of these digital marketing agencies then push their clients toward executing these “Tactics of the week” without a full understanding of what they can actually do for the client and the results they can deliver. It’s the marketing equivalent of throwing stuff up against a wall and seeing what sticks.

What Google Doesn’t Know Can Change Your Content Marketing

What Google Doesn’t Know Can Change Your Content Marketing

It’s easy to think that your favorite search engine knows everything. It’s our go-to source for new information, after all. You “Google” everything you don’t know, and Google always has an answer.

But there is one critical thing that search engines don’t know, and it can completely change the way content marketers think about content creation.

Search engines still don’t know what you are going to search for.

The 2017 Digital Trends Forecast

The 2017 Digital Trends Forecast

It’s never too early to start forecasting what’s going to be ‘the next big thing’ in the digital marketing and tech landscape in 2017. emfluence has compiled trends and expectations from across our agency team members to bring you an array of predictions for what to look for, and more importantly plan for in 2017. The boldest prediction of all? 60% of the time our predictions are right, every time.

Helping Clients Understand SEO

Helping Clients Understand SEO

There are many moving parts to an SEO campaign and having a roadmap that lists the items to accomplish and the actions we will take to fix & optimize your site, can be the best tool. A solid roadmap can consist of:

The #1 Social Media Profile Your Business Must Have

The #1 Social Media Profile Your Business Must Have

Let’s talk about social media marketing for a bit. I know, there are plenty of articles about the use of social media for businesses, so…

The Great Expectation

The Great Expectation

This will not be the greatest blog post you have ever read. But it will give insight on how to navigate setting expectations with clients.

Instagram Stories: The Snap Fight is On

Instagram Stories: The Snap Fight is On

Is it obvious that Instagram Stories is a Snapchat rip off? Absolutely. Does it matter? Not in the least. If you already have Instagram, you now have the feature power of Snapchat behind it. Without the trouble of building and managing a completely separate channel and audience.

Up-Leveling Your Proposal Game? Try Qwilr

Up-Leveling Your Proposal Game? Try Qwilr

We sought to improve our digital agency’s proposals through testing various tools outside of the traditional Word, PowerPoint, and InDesign documents. I average seven proposals per month and with my growing team, I assist in more than I can keep up with. I needed a way to create documents for sales templates that were easy for my team to access, with easy design capabilities to save time and a way for us to track the results more effectively. One of the tools I came across in an article was Qwilr. We decided to give it a test run.

Pokémon Go and the Future of Augmented Reality in Marketing

Pokémon Go and the Future of Augmented Reality in Marketing

Certainly, you or a loved one has contracted the Pokémon Go fever currently sweeping the country. It’s everywhere. It has even infected a good portion…


Let's Get Started

"*" indicates required fields