The emfluence Blog

Welcome to the age of the influencer, where consumers trust online reviews as much as a personal recommendation. For marketers, that means what those reviews…

No one has perfected email marketing. If they have, I hope they are enjoying retirement on a beach and have the urge to pass along…

How many times have you hit a “submit” or “join” button in your lifetime? I’ll tell you – too many. Call-to-action buttons are just another touchpoint…

Here’s a surprising statistic for retail marketers to ponder: more than 40% of retailers aren’t implementing an abandoned cart email strategy to entice back would-be…

I set out to answer an age-old social media question with this blog post: is there any truth to the claim that social media platforms…

Whether it’s foot traffic to your retail store or an online purchase, there is no doubt that positive online reviews, combined with the power of…

Ah, the spam filter: an email marketer’s nemesis. Finding our way through that filter and into the inbox keeps us email marketers on our toes—and…

  Facebook is for B2C and LinkedIn is for B2B—end of story, right?   Well, not exactly.   Social media marketing has a complicated history…

Ecommerce paid search has had a renaissance in recent years and now Amazon is looking to use its credibility in the Ecommerce space to build…

Haven’t bought your ticket to the annual emfluence And Then Some Conference yet? There’s still time!   We’re officially two weeks away from this all-day…

By now it’s no secret that email marketing is a must-have in every marketer’s toolbox.   More than 82% of companies—big and small alike—are using…

When you sign on to the emfluence Marketing Platform, you not only get the fantastic resources who work in the Kansas City office, but you…

Meet InspiroBot, the internet’s first artificial intelligence bot solely dedicated to generating unlimited inspirational quotes.   The results are an intriguing mix of terrifying, hilarious,…

Following on from Alan’s great blog post about advertising blockers, I wanted to share a bit of information about the technical side of adblocking to…

As a marketer, you want to know as much as possible about a customer or prospect so that you can develop strategies to better target…

Ah, summer. College has wrapped up for the year and agencies are offering their internship programs to those looking to get their foot in the…

I hate to say this, but your carefully crafted marketing message isn’t enough.   I know you spent hours working on it, and even more…

Imagine you’ve just opened a website and a pop-up appears or a video starts pre-playing with sound before you can click or read anything. Or…

Pop quiz…just five quick questions for you. Do you know every page/piece of content on your website and how it is displayed within search results?…

If you’re using email strategy as part of your marketing efforts, then this blog post is for you. That’s because reporting on what you’re sending…

Customers are constantly being barraged with marketing messages, often multiple marketing messages from the same company. So, as a marketer, how do you know which…

Regularly publishing quality content can be difficult for any business, even those with a wealth of marketing resources. It’s so easy to put content creation…

You’ve perfected the spacing, the images are just the right size, and now you’re ready to test and run pre-flight (which we always suggest before…

So, You Decided to Run Terrestrial Radio Ads… Why: You wanted to achieve mass reach, with a low CPM, to reach a captive audience. You…

We’ve all stumbled across content that is a little too transparent with its goal. We’ve read a blog post that feels like an exhausting sales…

As emfluence continues to grow and forge new partnerships with more great clients, we realized we were getting stretched a little thin when marketingourselves and our business. Enter: Natalie Jackson, emfluence’s new Marketing Director. I took some time to chat with Natalie shortly after joining the emfluence team about her background, interests and goals in her new job.

Content marketing is a vast and ever-changing industry, so I thought I’d take some time to look into my crystal ball and see what the next year might bring. Naturally, I can’t actually see the future, but I like to stay as up to the minute as possible. Here are the content trends I think will dominate content marketing 2017.