There’s nothing that makes us happier than hearing from happy emfluence Marketing Platform users, which is why we’re excited to share the Spring 2018 G2 Crowd Report results with you.

 

G2 Crowd is a business solution review platform with a robust (and busy) marketing automation platform category. Each quarter, G2 Crowd releases reports to help buyers understand how software users feel about business software solutions, like the emfluence Marketing Platform. Rankings in each report are based on the data provided by actual users, which are averaged for the category—in this case, marketing automation software—and for each software tool.

 

Based on reviews from emfluence Marketing Platform users, the emfluence Marketing Platform was included in the following G2 Crowd Reports:

  • Results Index for Marketing Automation | Spring 2018
  • Mid-Market Grid® Report for Marketing Automation | Spring 2018
  • Grid® Report for Marketing Automation | Spring 2018
  • Small-Business Grid® Report for Marketing Automation | Spring 2018
  • Small-Business Usability Index for Marketing Automation | Spring 2018
  • Usability Index for Marketing Automation | Spring 2018
  • Implementation Index for Marketing Automation | Spring 2018
  • Mid-Market Relationship Index for Marketing Automation | Spring 2018
  • Small-Business Relationship Index for Marketing Automation | Spring 2018
  • Relationship Index for Marketing Automation | Spring 2018

 

emfluence Marketing Platform recognized in Mid-Market Marketing Automation based on user reviews emfluence Marketing Platform recognized in Small-Business Marketing Automation based on user reviews emfluence Marketing Platform recognized in Marketing Automation based on user reviews

 

And some highlights:

 

Usability Index Report

The emfluence Marketing Platform’s Usability Index Report ratings were highlighted by “Ease of Use,” which scored 88% (above the average 83%), and “Ease of Admin,” which scored 90%, compared to the category average of 86%. The emfluence Marketing Platform’s overall Usability Score was 8.14 out of 10, which placed us in the top 25 overall and above the average value of 8.0 for all marketing automation platforms listed.

 

Relationship Index Report

The emfluence Marketing Platform’s Marketing Automation Relationship Index ratings were highlighted by ‘Quality of Support’, which scored 92% (above the category average of 88%), and the emfluence Marketing Platform’s ‘Ease of Doing Business With’ was 95% compared to the category average of 90%. Overall, the emfluence Marketing Platform ranked in the top 25 of all listed marketing automation platforms with total Relationship Score of 8.47 out of 10 (over the category average of 8.2). Way to go, support team!

 

Implementation Index Report

How easy is it to set up the emfluence Marketing Platform? According to our users in the Implementation Index Report, pretty easy. We scored 90% in the category of Ease of Setup, out of the marketing automation platform average score of 82%.

 

Results Index Report

Based on user responses in the Results Index Report, it takes our users an average of just 6 months to see an ROI on the emfluence Marketing Platform, compared with an average of 9.3 months for marketing automation platforms on the whole.

 

Marketing Automation Grid Report

On the Grid Report, products are ranked by customer satisfaction (based on user reviews) and market presence (based on market share, vendor size, and social impact) and placed into four categories on the Grid®: Leader quadrant, High Performer quadrant, Contenders quadrant, and Niche quadrant.

 

The emfluence Marketing Platform is listed as a High Performer, which means we are highly rated by users. According to the Report, 95% of users rated the emfluence Marketing Platform with 4 or 5 stars, 97% of users believe we are headed in the right direction, and users said they would be likely to recommend emfluence at a rate of 86%. Thanks, users!

 

Highest Rated Features

What users liked most this quarter:

Sending Outbound Emails – 93% (above category average of 89%)

Performance and Reliability – 92% (above category average of 87%)

Workflow Capability – 91% (above category average of 84%)

 

All reports are based on ratings provided by business professionals. In order to qualify, the emfluence Marketing Platform received ten or more reviews and five responses for each of the usability-related questions for inclusion in the Spring 2018 Usability Index.

 

We’d love to add your voice to the chorus, too! Read what our users have to say, or leave your own review on G2 Crowd: https://www.g2crowd.com/products/emfluence-marketing-platform/reviews

Want to see a demo? We’d be delighted: http://more.emfluence.com/demo-request


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