I will be speaking about how SEO can help you get the most out of your marketing automation efforts at the emfluence And Then Some Conference 2018 on August 24th. Here is a sneak peek at what you can expect to learn!
- Building leads and lists through organic traffic
- Optimizing high-traffic webpages with conversions in mind
- Utilizing keyword research strategies for segmented lists and delivering targeted content
Building leads and lists through organic traffic
Organic search and marketing automation are the perfect duo. Optimizing your site for search engines helps attract potential leads to your site, then marketing automation platforms capture, profile, nurture, and convert those leads.
You want to structure your site and content in a way that drives leads to announce themselves, followed with a great user experience, or nurturing process. This starts by implementing all technical, on-page, and off-page SEO best practices and creating amazing, unique content that attracts potential leads at all levels of your buyer’s journey. Then you provide a valuable offer in exchange for their email address. If they don’t convert just then, you can always use the paid media technique, remarketing!
Optimizing high-traffic webpages with conversions in mind
You’re likely already sitting on a valuable pile of organic data. Utilize your organic traffic data to help generate more leads.
Here is one example of how you could use this data. See what pages are generating a high number of organic visits, but a high bounce rate. Often sites with a quality blog will have many of these pages. A potential lead is searching about a topic related to your industry, your blog post provides the best answer, you rank highly for their query, they click to your site, they find their answer, and then they bounce. It was a good user experience, because they got the answer they needed. It was a good experience for your site, because that user had a valuable experience with your brand. That was good, but it could be great!
When visitors continuously bounce on a certain page, find a way to naturally send that user to a high-converting page through internal links or create a new offer custom-built for that user type.
Utilizing keyword research strategies for segmented lists and delivering targeted content
You can use keyword research techniques to get a better understanding of your segmented lists’ interests, questions and concerns, and offer them up some targeted content. I will show you free, or freemium, keyword research tools, explain how you can get the most out of them, and outline how you can turn your research into action.
Haven’t gotten your ticket yet? Sales are open until Monday, August 20th: emfluence And Then Some Conference 2018