About the Conference

The emfluence And Then Some Conference gathers Kansas City’s brightest digital marketing minds and coolest marketing automation thinkers under a single roof. This conference offers hands-on learning tracks for B2B and B2C digital marketers, with dedicated content designed to answer your challenges and inspire new ideas. See how our marketing network puts the emfluence Marketing Platform to work in their marketing plans, plus learn the latest in SEO, paid search marketing, web development, ecommerce, social media, campaign management, and more.

and then some conference

Who Should Attend

The And Then Some Conference is for strategizers and producers. Whether you’re a hands-on digital marketer who spends your days in the thick of email, social, and marketing automation or leading your marketing team’s overall digital strategy, we’ll have content and specific takeaways you can apply to your goals.

Agenda

featuring keynote speaker michael barber
Email Marketing: The Gift That Keeps on Giving to Marketers

We can all agree that email marketing is one of, if not the most effective digital marketing tactics. The problem is that most marketers and organizations have abused the channel; leading to depressed open, clickthrough, and post conversation metrics, as well as a love/hate relationship with all emails. To solve this problem, we need to rethink how we connect with people via their inboxes, radically reduce the propensity of sending campaigns simply because our organizations have something to announce, and expand the KPIs that dictate success. Join this workshop to discuss these issues, and walk away with a plan on how to make email great again.

At the end of this session, you’ll be able to:

-Understand the latest trends and stats on email marketing
-Develop short and long-term communications plans with subscribers
-Perform effective email audits
-Build effective email workflows with your organization
-Leverage modern web tools to create kickass emails
-Determine the email metrics that matter
-Discover future email opportunities

If you missed Michael Barber’s half-day Digital Summit KC session on email marketing, now’s your chance to catch up on the good stuff. Michael Barber is the Senior Vice President, Chief Creative Officer at Godfrey. His work has been featured in The New York TimesThe Wall Street Journal, and Forbes. This work has been awarded numerous industry awards, but more importantly has driven successes, including the most cost effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 50 million earned media impressions within the first month of a new product launch.

 

Learning Tracks for B2B, B2C, and Everyone Inbetween

Our agenda will include dedicated learning tracks for B2B and B2C marketers, plus content dedicated to email marketing, marketing automation, customer experience stories, and two special keynote speakers. The full agenda will be announced in June.

Sign up to receive ongoing information about the And Then Some Conference here:

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Get Tickets

Did you know that emfluence clients get a free ticket to the event? If you’re an existing client, we’ll send you a code to redeem your ticket in the coming weeks. For everyone else, early bird ticket prices are live until July 2nd. Want to be first in line for the early bird discount?

Buy tickets here:




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Sponsorship

Want to get your brand in front of more than 200 digital marketers? We offer sponsorship and exhibitor packages, including booths, speaking opportunities, and networking sponsorships.

Download our sponsorship prospectus to learn more:

Sponsor Opportunities

For more questions or to book your sponsorship opportunity, email us at expert@emfluence.com.

Previous Years

Since 2011, the emfluence Conference has served as the go-to conference for Kansas City’s email marketers. Over the years, we’ve added in content for all digital marketers, and incorporated more sessions to accommodate information on marketing automation strategy, CRMs, social media, SEM and more.

Take a look back at last year’s conference and agenda here:

2017 And Then Some Conference

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