The Challenge

AwardPacejet, as of 2020 a Division of 3Gtms, is an innovative, cloud-based global shipping software company that helps businesses transform shipping from a business necessity into a strategic advantage. With headquarters in Columbus, Ohio and offices across the United States, Pacejet has a knowledgeable and dedicated team who understand supply chain and logistics, and often come from specific industry verticals like retail or consumer technology.

In 2020, Pacejet asked emfluence to increase the volume of traffic to their home page and lower-funnel pages with form submission as the primary conversion metric.

The Solution

emfluence conducted exhaustive keyword analysis and made strategic recommendations for technical SEO implementation and content changes to attract qualified visitors. These updates included JSON-LD schema, metadata updates, keyword-targeted heading tag and copy updates, and strategic internal linking.

JSON-LD schema, implemented after stealing and holding the #1 ranking for various target queries, resulted in star ratings appearing directly in the search results page, making the organic listing more attention grabbing. This resulted in a CTR increase of 53% for those target queries comparing the periods before and after implementation.

As a result:
• Pacejet saw record breaking organic form submissions before and during the COVID-19 pandemic (January, June, July and September 2020)
• Organic traffic to increased 14% year over year
• Priority section /features saw organic entries increase 54%
• Priority section /erp saw organic entries increase 12%
Pacejet SEO and Lead Generation slide #0 Pacejet SEO and Lead Generation slide #1

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