The Solution

emfluence conducted exhaustive keyword analysis and made strategic recommendations for technical SEO implementation and content changes to attract qualified visitors. These updates included JSON-LD schema, metadata updates, keyword-targeted heading tag and copy updates, and strategic internal linking.

JSON-LD schema, implemented after stealing and holding the #1 ranking for various target queries, resulted in star ratings appearing directly in the search results page, making the organic listing more attention grabbing. This resulted in a CTR increase of 53% for those target queries comparing the periods before and after implementation.

As a result:
• Pacejet saw record breaking organic form submissions before and during the COVID-19 pandemic (January, June, July and September 2020)
• Organic traffic to pacejet.com increased 14% year over year
• Priority section /features saw organic entries increase 54%
• Priority section /erp saw organic entries increase 12%