If you work in higher education marketing and your job requires any of the following: new student recruitment current student interactions graduate student communications …
Concorde Career Colleges, Inc. owns and operates proprietary, post-secondary institutions that offer vocational career training for careers in health care. Concorde currently offers over 20 programs on 16 campuses in 8 states.
With a vast network of graduates working in health care, Concorde Career Colleges wanted to create a path for these graduates to share their stories with prospective students, refer friends who might become students, and if necessary, tap into employment services for alumni.
"Our alumni made us a part of their largest lifetime investments, their education and livelihood," says Lisa Reinhart, Senior Director of Marketing. "The main problem that we were looking to solve was how to continuously engage our alumni post-graduation. What we were able to identify is that post-graduation, it had been assumed that graduates would automatically stay in contact with little effort on our side. The automated engagement that we have put in place with the emfluence team guarantees each of our alumni receives touchpoint messaging that reminds them that we are here and want to hear from them."