The Marketing Analytics Process
What gets measured, gets done—that’s the premise behind marketing analytics with emfluence. Our philosophy is that marketing strategy should be guided by performance, starting with how your current campaigns are performing. From there, we’ll let the numbers guide your goals—what do you want to achieve? Where are the best channels to achieve your goals? And finally, what will be the benchmarks for your success? Our Marketing Analytics Services include the following:
The emfluence Style
What gets measured, gets done—that’s the premise behind marketing analytics with emfluence. Our philosophy is that marketing strategy should be guided by performance, starting with how your current campaigns are performing.
KPI Definitions and Data Requirements
We utilize a collaborative working session to understand key marketing and business objectives. We define requirements for ongoing reporting, areas of potential gaps, and core marketing channels to integrate.
Google Analytics and Google Tag Manager
We ensure accurate and complete data exists in Google Analytics (or whatever your core web analytics platform may be) by looking at everything from administrative settings to ecommerce tracking to goal completions.
Analytics implementation starts with an understanding of what data we’ll need to measure to get the clearest picture of your digital footprint. Once we know what you want to track, we’ll handle the implementation for you.
Digital marketing is all about data, but who wants to manage that? We do! Let us take the pain-in-the-neck data management process off your plate so that you can get out of that spreadsheet and back into strategy.
Dashboards & Reporting
We build you the dashboard and reports to track whatever you want. From real-time access to scheduled reports on everything from search analytics to email performance, we make your analytics easy to understand and access.
If you’ve got an ROI you want to track, our team can develop the marketing analytics you need to get there. Learn more about emfluence’s approach to marketing analytics by filling out the form below or contacting us at email@example.com