Marketing analytics aren’t just numbers on a spreadsheet. When done right, your marketing analytics can guide your digital campaigns out of the realm of clicks and impressions and into the realm of cold, hard sales. emfluence specializes in crafting marketing analytics reports that are actionable representations of where you should take your strategy next. We’ll help you analyze the numbers, the trends, and the weaknesses so that you understand the full puzzle of your analytics. This is no numbers dump: this is a picture of your success and a roadmap to your future.
As marketers, an abundance of data is at our fingertips ready to help us make our next decision. From social media insights to website analytics to email and CRM data, we can use this information to tell a story. But it is easy to get lost in the details and chase a thread that isn’t relevant to what you are truly trying to find. Many call it “analysis paralysis,” but we think it’s deeper than that. Our Marketing Analytics services are designed to help you define your success criteria and build a story through data to show how you are progressing and what you should do next.
The Marketing Analytics Process
What gets measured, gets done—that’s the premise behind marketing analytics with emfluence. Our philosophy is that marketing strategy should be guided by performance, starting with how your current campaigns are performing. From there, we’ll let the numbers guide your goals—what do you want to achieve? Where are the best channels to achieve your goals? And finally, what will be the benchmarks for your success? Our Marketing Analytics Services include the following:
KPI Definitions and Data Requirements
Google Analytics and Google Tag Manager
The emfluence Style of Marketing Analytics
emfluence will work with you to ensure we are following industry-wide best practices when it comes to data collection and marketing analytics. There are a number of services that we offer as part of our analytics solutions:
Dashboards & Reporting