Our Process
That one-to-one tagline isn’t just about the relationship between you and your customers. It’s about our relationship with you, too. Once we decide to work together, we’ll walk you through the process of creating a digital marketing plan that’s directed at what you’ve set out to accomplish. Because as the old saying goes, if you don’t know where you’re going, you’ll end up someplace else.
Discover
Kickoff Meeting
Let's bring your team and our team together to align on goals, timelines, and budgets.Digital Marketing Assessment
Identifying your core audience, comparing what you say and do with what your competitors are doing, and analyzing how your target audience is searching for your products and services.Strategic Plan
Delivery of our deep-dive findings that lay out what we need to do to accomplish your goals.Build
Backend Geekery
Setting up channel-specific campaigns based on your strategic plan.Content Plan
Determining what content we need to create, where it needs to live, and how and when we need to deliver it.Communication Buildout
Creation of automated campaigns, buildout of creative assets, tracking mechanisms, and dashboard development.Launch
Testing
Pre-launch checking of geekery to make sure when we hit go, everything is working as planned.Execute All the Things
Multi-channel campaign(s) execution based on your strategic plan.Ceremonial Glass Tinking
Celebrating your launch with the beverage of your choice.Optimize
Track
Tracking of campaign execution to ensure the results match your goals.Measure
Comparison of what we set out to achieve with what is actually happening.Improve
Honing in on your highest performing channels and allocating your budget to maximize your ROI.