Well, Hello There!

Want to stay up-to-date on the latest trends, tricks, and tips for email and digital marketing? You’ve come to the right place! emfluence offers events throughout the year that are designed to give you the knowledge you need to be the rockstar marketer you already are. Sign up for one of our quarterly Beer + Learns, our And Then Some Conference, and more below.

 

CCPA: What Marketers Need to Know

Feb. 27th
Beer + Learn

Join us for the first Beer + Learn of 2020 as we bring in our friends from Asureti to talk about the newly implemented California Consumer Protection Act.

This Act, which went into effect this year, should be an eye-opener for marketers in the U.S., whether or not they are actively marketing to  consumers in California. In this Beer + Learn, David Cacioppo of emfluence Digital Marketing and Neil Watkins of Asureti will cover what the legislation includes and how marketers should prepare for this new legislation.


 

 


 

Analytics are Awesome: A Guide to Adding Actionable Analytics to Your Marketing Strategy

June 18,
Beer + Learn

If you’ve ever muttered the words “attribution” or “customer journey,” this Beer + Learn is right for you. Join us for a hands-on learning session on moving beyond basic analytics and into truly actionable insights.

We’ll guide you through the technologies that make advanced analytics possible and help you understand the power of investing in deeper insight for your marketing strategy.


 

 


 

The And Then Some Conference

On Demand,
conference

The And Then Some Conference is the only conference in the Kansas City area that’s dedicated to email marketing and marketing automation strategy. This year’s conference features FIVE learning tracks (B2B, B2C, COVID-19, General, and emfluence Marketing Platform). Plus, it’s free and available on demand.


 

 


 

Writing for Emails: Copy That Converts

November 12th,
Beer + Learn

Putting together your next email campaign? Don’t forget to put some thought into not just what you’ll say, but how you’ll say it! Not just for copywriters, this workshop will walk through the best practices for writing everything from email subject lines to call-to-action text, layout options, words to avoid, and more.


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