Email marketing has come a long way since the first spam email landed in inboxes back in 1978. 50 years in, email marketers have since learned how to leverage the inbox as a relationship tool, where brands can communicate timely, personalized, and relevant parcels of information to the people most interested in their message.

We covered lessons we’ve learned about email over the years as well as shared information on email’s journey to the present.

Ever wish you had a time traveling DeLorean to go back and fix costly email errors? Everyone makes mistakes, but smart email teams know how to stop them from ever happening.

For part two of our series, we focused on all the things that can go wrong with your email campaigns and how to plan, test and mitigate common mistakes.

In Part Three of our webinar series with our friends at Email on Acid, we discussed ways to leverage automation to supercharge your email strategy. From systems and processes, data integrations, variables, CDP’s and more, we talked about ways you can automate, personalize and leverage your data for the next level of email awesome.

Third-party cookies have played an important role for advertising companies and marketers over the years, but their reign is coming to an end. Google Chrome, the internet’s most popular browser, is about to make it a lot more difficult for advertisers to track users’ online activity. For marketers, this is a call for a major shift in digital marketing strategy. As digital advertising options change, marketers will need to be prepared with new targeting options. Watch the recorded webinar to learn what the end of cookies means for your strategy and how you can plan now for your success when the shift happens.

If Black Friday and holiday shopping season are key drivers of sales for your business (or if you’d like for them to be in the future), then the time to start planning for your digital campaigns is right now. Watch the recorded webinar to learn more about what you should be planning for now, how to set up and prepare your digital marketing campaigns in time for the holiday season, and important dates for launching your promotions.

It’s a tale as old as time: the contentious relationship between sales and marketing. Despite working towards the same goal, the vast majority of sales and marketing departments find it difficult to get aligned. Why is this? Our panel of CRM, sales, and marketing experts tried to answer the following questions:

• Why is marketing automation a mystery to sales professionals?
• Does sales feel displaced by marketing automation?
• What is the role of marketing automation in the sales cycle?

and more!

62% of B2B marketers say that they will be doing more personalization in 2022*, what exactly does this mean?

Marketers say they want to do more personalization, yet, any inbox will show that not much is happening because personalization can be quite challenging to execute. What can you do to move forward on meaningful personalization that will have an impact without causing your team an operational burden?

Watch the recording of this webinar for ideas from our panel of email marketing experts that you can implement today to help advance your email program sophistication and resonate more with your subscribers.

*According to the State of Email Marketing B2B report that you can download here.