Today, conventional banks and credit unions have an ever-growing pool of competition. Thanks to the emergence of more and more challenger “banks” like Simple, Chime and Card, as well as the growing prevalence and usage of payment apps like Apple Pay, PayPal, Venmo, Cash App and Zelle, consumers are presented with more options for fulfilling their monetary needs than ever before. The increase in competition has made it harder than ever to acquire a new customer or gain a new account – which means that when you do, you […]
Our success and yours hinges on developing and implementing a digital marketing strategy that fuels sustainable growth. A good digital marketing strategy can support growth and help you retain your existing customers, but you don’t want just any digital marketing strategy—you need one specially tailored to banks, credit unions, and financial institutions.
Digital Marketing for Banks, Credit Unions and Financial Institutions
emfluence has a storied history of working in financial marketing. With our experience across dozens of financial brands, a good financial marketing strategy for digital communications should include:
Generating Leads Faster and Easier
Cross-Selling to Increase Customer Stickiness
Automating the Onboarding Experience
Privacy
What We Recommend
Content Strategy
Email and Marketing Automation
Customer Surveys and User Generated Content
Social Media
Search and Paid Media
Website Design and Development
Now What?
Articles about Financial Services & Banking

Convincing Customers to Switch Banks with Digital Marketing
Switching Banks is Hard. Luckily, it’s not impossible. Switching. Banks. Is. Hard. Like – getting-a-toddler-to-sit-still, opening-a-pickle-jar-on-your-91st-birthday, changing-political-views-on-social-media hard. Yet as financial institutions, we all want to achieve that brass ring, to become their primary financial institution – with all the loan and share balances that come with that relationship. So let’s take the hard and make it eas…OK. OK. Let’s take the hard and make it less hard. It’s gonna take more than a banner ad Helping a potential customer switch to your place won’t happen with […]

Social Media Strategy for Multiple Location Businesses
The digital landscape for how you market your business and connect with customers at a local level is extremely important. As more local businesses create a stronger presence leveraging local search, reviews, and social media connections, it can become a more challenging task for businesses with multiple locations to manage. In order to compete with smaller businesses in all of your locations, you will need to create a concentrated and efficient local social media strategy. Why is Localized Social Marketing So Important for Multi-Location Brands? In their latest […]