emfluence’s search engine optimization services focus on goals, not keywords. We look at how you want to display and what you want to be found for.
Why the focus on relevancy and searchability? That’s because when it comes to online search results, there’s a big difference between finding something and finding what you’re actually looking for. A successful search engine optimization, or SEO, strategy, should focus on creating an experience for website visitors that directly answers the questions they’re searching for. Doing so can help you bring in new prospects, increase your website conversions, and improve your search rankings—but getting there isn’t as simple as just ranking number one for your domain.
If you want to expand your website’s reach to potential customers and attract new prospects who don’t know about your brand, crafting a broad SEO strategy is the right place to start, and emfluence is here to help.
The Search Engine Optimization Process
First things first, our relationship with you starts with your goals: What business goals are you looking to achieve through search? Where do you feel like your current strategy is lacking, and most importantly, what does success look like to you?
The emfluence SEO team uncovers these questions by taking time to meet with your stakeholders, studying your brand messaging, and ensuring our tactics and strategies are in line with your goals before we begin any work on your website. This process ensures that your search engine optimization strategy is tailor-made for your brand to perform well in the major search engines.
The emfluence Style of SEO
SEO Audits and Assessments
Each search engine has different ranking algorithms. One search engine may consider a particular factor (such as keyword density) important, while another may focus on backlinks or local SEO factors. Major search engines like Google and Bing are highly secretive about ranking factors, constantly alter their ranking algorithms and making the SEO process challenging to navigate. Add in the rise of voice search, the ongoing growth of mobile search experience factors, and the power of platforms like Amazon and Google, and orchestrating a successful SEO strategy has become more complicated than just adding blog content to your site.
Our SEO team understands the complexities of SEO and continually studies trends to stay ahead of the curve. Once our relationship with you begins, we apply our knowledge by diving into your existing SEO strategy to see what’s working well and what could be better—this is our SEO audit and assessment phase.
During our SEO audit and assessment phase, we help you determine the right keywords to target, how to translate your website’s intent to the major search engines, and work hard to help you climb your way to the top of search engine listings.
SEO audits and assessments focus on:
- Technical SEO
- Rankings
- Analytics
- Success + Opportunity Reporting
- Inbound Links
- Content
- User Experience
- Future Trends (like Voice Search)
Technical Optimization
It’s important to create a technical framework that enables easier accessibility to search engine robots rather than serving as a barrier. SEO is more than keywords and copy. Technical updates to your site—like tweaks to robots.txt, schema markup, meta tags, or title tags—can provide information that helps search engines understand what you want to rank for and what sort of audience you’re hoping to attract. Other factors, like site speed, site directory structure, 404 errors and 301 redirects, can also impact where search engines place your site in search results.
Getting technical SEO just right means diving into the details of your site—and knowing what to do with what you find there. Sound like something you’d rather not handle on your own? That’s what we’re here for.
Our Technical SEO services include:
- Metadata
- Canonicalization
- Robots.txt
- XML sitemaps
- 404 errors
- 301 redirects
- JSON-LD Schema.org markup.
Local SEO
Need your website to drive real foot traffic to a physical location? Implementing a local SEO strategy can help you transform website visitors into actual visitors. Local SEO involves managing where customers find your physical locations, ensuring operational hours are accurate, handling customer reviews of each location, and informing search engines that your site should appear in general locational searches, like “restaurants near me” or “nearest grocery store.” Local SEO also takes into account directions and map placements as well as location-to-location contact information. Our strategy involves unifying your information across a variety of services to ensure your company is accurately (and positively) represented.
Our Local SEO services include:
- Location listings management
- Competitive analysis
- Localized content strategy
- Individual store page optimization
Link Earning & Authority Building
What you link to and who links to you goes a long way toward improving your search rankings. Links are like the streets that get you around the internet; if a certain site is getting a ton of links, then it will likely be recognized by reputable search engines as a trustworthy site, and they’ll reward you with high placement. But not all links are created equal, and if links aren’t built carefully, they could actually damage your website’s reputation. The emfluence style of SEO focuses on building reputable relationships in the form of external and internal links. We never buy or sell links, and what we link to (and from) will always be relevant to what you hope to achieve with your website.
Now What?
As a premier Google Partner, we can bolster your brand’s searchability through a combination of link building, paid search, SEO, display advertising, and fostering influencer relationships. Our search engine optimization style is less about keyword stuffing and more about user experience. We’re the kind of SEO partner who wants you to achieve your goals, not ours. If you’re looking for that kind of relationship, let’s talk about what you want your website to do for your business. Fill out the form below to get started, or drop us a line at
expert@emfluence.com.
