The digital landscape for how you market your business and connect with customers at a local level is extremely important. As more local businesses create a stronger presence leveraging local search, reviews, and social media connections, it can become a more challenging task for businesses with multiple locations to manage. In order to compete with smaller businesses in all of your locations, you will need to create a concentrated and efficient local social media strategy. Why is Localized Social Marketing So Important for Multi-Location Brands? In their latest […]
Hospitality Marketing
Hospitality marketing is more than conversions—it’s transforming conversions into actual reservations. As you explore cost-effective ways to market your hotel and hospitality brand, consider adding in personalized, one-to-one communications that make every booking feel like a white-glove experience. Here’s what we recommend for our hospitality marketing clients:
Digital Marketing for Hospitality
emfluence has worked with hospitality brands both big and small on their quests for more visits and reservations. Based on our years of experience, a good hospitality marketing strategy for digital marketing should include:
Grow Direct Bookings Online
Market Unique Campaigns to Every Location
Leveraging Email to Keep Them Coming Back
Reviews and Influencers
What We Recommend in Hospitality Marketing
Search and Paid Media
Email and Marketing Automation
Website Design and Development
Content Strategy
Now What?
Articles about Hospitality, Food & Beverage

How to Build a Welcome Email Series
First impressions are everything. That first point of contact is your chance as a brand to really shine and impress current and/or future customers. That’s why a welcome email series is so important to have in place! In this blog post, I’m going to cover some of the best practices and most compelling (if not obvious) reasons why you should be incorporating a welcome email series into your new customer or lead acquisition strategy. Be Prompt with Your Welcome Email Don’t keep people waiting. I recommend sending your welcome email […]

How To Merge Facebook Business Pages
The desire to merge Facebook business pages stems from a variety of reasons. Perhaps, you want to consolidate separate location pages into a main page. Or, you may have changed your brand name or concept slightly and would like your page to reflect this. Recently, we helped 54th Street Grill & Bar merge "rogue" location pages into their main brand page. Users were creating random location pages when they were checking in, and thus, creating pages that were not being maintained and were not on brand. 54th Street gained admin […]