In today’s retail industry, success hinges on developing and implementing digital strategies that fuel sustainable growth. Our award-winning strategists and production team partner with your brand to achieve new customer acquisition and build long-term customer advocacy. We build beautiful, mobile-responsive websites in robust ecommerce platforms. Social media, email, organic and paid search are the channels we use to drive traffic to our sites. Our expertise in ecommerce conversion moves that traffic into the purchase funnel. It’s what we do.
emfluence has a long history of working with retailers in a of myriad industries to increase their marketing ROI and generate customer loyalty. In essence, we help you turn prospective shoppers into brand advocates.
Digital Marketing for Retail and Ecommerce
We’ve been marketing ecommerce websites since ecommerce became a thing (cue the dial tone). Whether you’re looking for a way to take your brick-and-mortar presence into online sales or searching for an agency that can help you take your existing ecommerce site to the next level of awesome, we can help you with:
Increasing Online Sales
Not only should your ecommerce website be attractive, but it should be intuitive to navigate. emfluence’s team of experts will implement analytics tracking software to determine your online shopper behaviors, and make strategic recommendations on how to improve the user experience, ultimately decreasing the number of clicks it takes to make a purchase. SEO, paid search, email and social media strategists will create and deploy robust campaigns to drive prospective buyers to your site, while automated abandoned cart campaigns will convert potentially lost sales.
Optimizing Your Marketing for Mobile
Mobile-friendly is no longer an option, it’s a requirement. Shoppers are increasingly browsing, comparing, and purchasing online, so your brand should be right there waiting for them. Tapping the strengths of digital technology, we create and deploy mobile friendly websites, ads in mobile display networks, and create a strong brand presence in the right social media channels. By tracking and measuring your customers’ device usage, we can put your brand at their fingertips, literally.
Promotional Offers
We’re experienced at leveraging text messaging, email, and social media channels to bring a steady flow of new and returning customers through your door (or online shopping cart). It’s about sending the right message at the right time in the right place. emfluence creates engaging, targeted, and most importantly trackable, promotional campaigns to bring both you and your customers exactly what they want. Then we show you the ROI.
What We Recommend
Email and Marketing Automation
Did you know that the ROI for email marketing can be as high as 3,800%? To create a consistent, friendly touchpoint with your customers, you’ll need to be well-versed in the art of email marketing. That means sending emails that are relevant to their purchase and search history as well as emails based on their ongoing relationship with your brand, their preferences, and cart status. Which brings us to our very own abandoned cart workflow—
try it out over at our t-shirt shop to see how powerful your ecommerce shop + marketing automation platform integration can be.
User Generated Content and Social Proof
Sometimes the best marketing comes from the people who buy from you. If you want to expand your product reach, tap into your buyer network for everything from gathering social proof, building a community of influencers, creating user-generated marketing campaigns and more. It’s all about creating that loyalty to get repeat purchases in the ecommerce world.
Social Media
Your ecommerce customers expect you to find them online, and where better to engage with them than social media? emfluence will help you build your community, share your new products through social advertising, and create a strategy for social media that’s based on sales and relationships.
Search and Paid Media
Want to be successful with your online sales? First you’ll have to be findable. With emfluence’s know-how in search engine marketing, we can help you create an SEO strategy, paid media and paid search strategy, and targeted shopping ads that have one goal in mind: getting your ecommerce site more sales.
Website Design and Development
Have you considered ADA compliance for your website? What about security? Or friendly user experience? Whether you’re in need of a custom development or just an audit of your accessibility, we’ve got you covered. Plus, we’re capable of handling the big ecommerce engines, like Magento, Shopify, WooCommerce, and BigCommerce, or we’ll help you build something of your very own.
Case Studies
From search to web design to social media, email marketing, and more, see how we’ve transformed the online shopping experience for these customers:
Now What?
Want to hear more of our retail and ecommerce marketing stories? Get in touch and see how we can help you by filling out the form below or contacting us at
expert@emfluence.com.
