In today’s retail industry, success hinges on developing and implementing digital strategies that fuel sustainable growth. Our award-winning strategists and production team partner with your brand to achieve new customer acquisition and build long-term customer advocacy. We build beautiful, mobile-responsive websites in robust ecommerce platforms. Social media, email, organic and paid search are the channels we use to drive traffic to our sites. Our expertise in ecommerce conversion moves that traffic into the purchase funnel. It’s what we do.

 

emfluence has a long history of working with retailers in a of myriad industries to increase their marketing ROI and generate customer loyalty. In essence, we help you turn prospective shoppers into brand advocates.

 

Digital Marketing for Retail and Ecommerce

We’ve been marketing ecommerce websites since ecommerce became a thing (cue the dial tone). Whether you’re looking for a way to take your brick-and-mortar presence into online sales or searching for an agency that can help you take your existing ecommerce site to the next level of awesome, we can help you with:

 

Increasing Online Sales

Not only should your ecommerce website be attractive, but it should be intuitive to navigate. emfluence’s team of experts will implement analytics tracking software to determine your online shopper behaviors, and make strategic recommendations on how to improve the user experience, ultimately decreasing the number of clicks it takes to make a purchase. SEO, paid search, email and social media strategists will create and deploy robust campaigns to drive prospective buyers to your site, while automated abandoned cart campaigns will convert potentially lost sales.


 

Optimizing Your Marketing for Mobile

Mobile-friendly is no longer an option, it’s a requirement. Shoppers are increasingly browsing, comparing, and purchasing online, so your brand should be right there waiting for them. Tapping the strengths of digital technology, we create and deploy mobile friendly websites, ads in mobile display networks, and create a strong brand presence in the right social media channels. By tracking and measuring your customers’ device usage, we can put your brand at their fingertips, literally.

 

Promotional Offers

We’re experienced at leveraging text messaging, email, and social media channels to bring a steady flow of new and returning customers through your door (or online shopping cart0. It’s about sending the right message at the right time in the right place. emfluence creates engaging, targeted, and most importantly trackable, promotional campaigns to bring both you and your customers exactly what they want. Then we show you the ROI.


 

 

What We Recommend

 

Email and Marketing Automation

Did you know that the ROI for email marketing can be as high as 3,800%? To create a consistent, friendly touchpoint with your customers, you’ll need to be well-versed in the art of email marketing. That means sending emails that are relevant to their purchase and search history as well as emails based on their ongoing relationship with your brand, their preferences, and cart status. Which brings us to our very own abandoned cart workflow—try it out over at our t-shirt shop to see how powerful your ecommerce shop + marketing automation platform integration can be.


 

User Generated Content and Social Proof

Sometimes the best marketing comes from the people who buy from you. If you want to expand your product reach, tap into your buyer network for everything from gathering social proof, building a community of influencers, creating user-generated marketing campaigns and more. It’s all about creating that loyalty to get repeat purchases in the ecommerce world.

 

Social Media

Your ecommerce customers expect you to find them online, and where better to engage with them than social media? emfluence will help you build your community, share your new products through social advertising, and create a strategy for social media that’s based on sales and relationships.


 

Search and Paid Media

Want to be successful with your online sales? First you’ll have to be findable. With emfluence’s know-how in search engine marketing, we can help you create an SEO strategy, paid media and paid search strategy, and targeted shopping ads that have one goal in mind: getting your ecommerce site more sales.

 

Website Design and Development

Have you considered ADA compliance for your website? What about security? Or friendly user experience? Whether you’re in need of a custom development or just an audit of your accessibility, we’ve got you covered. Plus, we’re capable of handling the big ecommerce engines, like Magento, Shopify, WooCommerce, and BigCommerce, or we’ll help you build something of your very own.

 

Case Studies


 

Now What?

Want to hear more of our retail and ecommerce marketing stories? Get in touch and see how we can help you by filling out the form below or contacting us at expert@emfluence.com.

Articles about Retail & eCommerce

Creating a Black Friday Email Strategy

Creating a Black Friday Email Strategy


It’s only the single most critical shopping day of the year. We’re either the shoppers fighting crowds to catch the best deals to fulfill our holiday shopping lists, or we’re the marketers behind the scenes creating the strategies that get them buying!   2017’s Black Friday represented 4.6% of revenue for the entire year’s sales, and this year, sales are projected to be better than ever. It’s important to prepare ahead of time for what’s to come, and to ensure you stand out from the competition.   That’s where a […]

How to Promote Your New Ecommerce Product

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So you’ve got a new product to add to your ecommerce shop. That means it’s time to put together a marketing plan for your new ecommerce product launch.   Adding a new product to your ecommerce shop deserves a marketing plan of its own—one that’s not quite as involved as when you launched your shop in the first place, perhaps, but is still informed by the data you’ve managed to capture about your customers along the way. In this post, we’ll use the emfluence t-shirt shop to demonstrate how we’re […]

The Art of the Transactional Email

The Art of the Transactional Email


When you think about transactional messages you are probably thinking about the email receipt you get after a purchase or possibly a password reset email. But transactional messages really represent a much broader range of messaging. For marketers, there are a couple of great things about transactional messages. First, they are expected. Recipients often know they are coming and depend on them for important information. That means they often have a significantly higher open rate than marketing messages. Second, transactional messages take some of the chains off as they are […]


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