It’s only the single most critical shopping day of the year. We’re either the shoppers fighting crowds to catch the best deals to fulfill our holiday shopping lists, or we’re the marketers behind the scenes creating the strategies that get them buying! 2017’s Black Friday represented 4.6% of revenue for the entire year’s sales, and this year, sales are projected to be better than ever. It’s important to prepare ahead of time for what’s to come, and to ensure you stand out from the competition. That’s where a […]
In today’s retail industry, success hinges on developing and implementing digital strategies that fuel sustainable growth. Our award-winning strategists and production team partner with your brand to achieve new customer acquisition and build long-term customer advocacy. We build beautiful, mobile-responsive websites in robust ecommerce platforms. Social media, email, organic and paid search are the channels we use to drive traffic to our sites. Our expertise in ecommerce conversion moves that traffic into the purchase funnel. It’s what we do.
emfluence has a long history of working with retailers in a of myriad industries to increase their marketing ROI and generate customer loyalty. In essence, we help you turn prospective shoppers into brand advocates.
Digital Marketing for Retail and Ecommerce
We’ve been marketing ecommerce websites since ecommerce became a thing (cue the dial tone). Whether you’re looking for a way to take your brick-and-mortar presence into online sales or searching for an agency that can help you take your existing ecommerce site to the next level of awesome, we can help you with:
Increasing Online Sales
Optimizing Your Marketing for Mobile
What We Recommend
Email and Marketing Automation
User Generated Content and Social Proof
Search and Paid Media
Website Design and Development
Articles about Retail & eCommerce
So you’ve got a new product to add to your ecommerce shop. That means it’s time to put together a marketing plan for your new ecommerce product launch. Adding a new product to your ecommerce shop deserves a marketing plan of its own—one that’s not quite as involved as when you launched your shop in the first place, perhaps, but is still informed by the data you’ve managed to capture about your customers along the way. In this post, we’ll use the emfluence t-shirt shop to demonstrate how we’re […]
When you think about transactional messages you are probably thinking about the email receipt you get after a purchase or possibly a password reset email. But transactional messages really represent a much broader range of messaging. For marketers, there are a couple of great things about transactional messages. First, they are expected. Recipients often know they are coming and depend on them for important information. That means they often have a significantly higher open rate than marketing messages. Second, transactional messages take some of the chains off as they are […]