The digital landscape for how you market your business and connect with customers at a local level is extremely important. As more local businesses create…
With an unforgettable DC-3 aircraft as a mascot and a loyal hometown following, The Roasterie is a local Kansas City specialty and direct trade coffee company that uses a convection air-roasting method to ensure a superior cup of coffee. The company is committed to sourcing the best green coffee beans from around the world at a fair price, and they believe in partnering directly with farmers in a mutually beneficial direct trade relationship.
As the 2017 holiday sales season approached, The Roasterie was interested in leveraging email marketing to increase online sales during the months of November and December. Although The Roasterie was a long-time emfluence Marketing Platform client, they hadn't used email as a part of their holiday marketing strategy in previous years.