Houlihan's Restaurant - Inspiralized Menu Launch
Houlihan's was releasing their first ever 'Special Menu' nationally to 94 locations. "INSPIRALIZED" was a low-carb, low-calorie menu was designed to attract guests seeking healthier dining options. The brand engaged online food blogger and influencer, Ali Maffucci, to help create "inspiralized" menu items that would appeal to healthy lifestyle audiences that may not have considered the restaurant as a dining option previously. With goals to both increase awareness of the new menu and driving visits with new guests, Houlihan's partnered with emfluence to launch a multi-channel strategy that included Paid Search, Search Optimization, and Social Media.
The Inspiralized Menu items remained so popular with guests, that 18 months after the initial menu release, multiple appetizers and entrees remain featured on their menu.
Cost Per Engagement: $0.71
546K Post Engagements
1.47M Post Engagements/Actions
3.05% Clickthrough Rate