Send Joe's eCommerce Website Launch
Known in Kansas City as the creators of the world-famous Z-Man sandwich, Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns.
Website Traffic and SEO:
11,500 Unique Site Visitors in first 24 hours, Average Time on-site over 5 mins 4.47% e-commerce conversion rate during 2016 Holiday Season 756 new inbound links since August 2016; 166 new inbound domains Increased keyword ranking to #1 on Google (from unranked) keywords: BBQ, BBQ Order Online, BBQ Restaurant, and Best BBQ
Social Media: 2.99M+ Social Impressions, 89k+ Organic Social Engagements during the first month of launch
Email: Over 10k new email captures in first 6 months 67% Unique Open-Rate on welcome email (compared to 22.31% Food & Beverage Industry avg.) 114% Total Open-Rate ; 16.6% Click-Through-Rate 15% Click-to-View rate ; 1.67% order confirmation rate from email