The Challenge

AwardKnown in Kansas City as the creators of the world-famous Z-Man sandwich, Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns.

The Solution

emfluence provided an initial strategy assessment that included brand and technical findings as well as a deep-dive into the competitive landscape, as well as a tactical go-to-market plan. Agency Strategy, Search, Web Development and Creative Teams worked cohesively and swiftly to meet deadlines. While being mindful of maintaining the brand's iconic status and brand essence. Both of which are invaluable to the Joe's Kansas City team and their national fanbase of barbecue enthusiasts.

Website Traffic and SEO:
11,500 Unique Site Visitors in first 24 hours, Average Time on-site over 5 mins
4.47% e-commerce conversion rate during 2016 Holiday Season
756 new inbound links since August 2016; 166 new inbound domains
Increased keyword ranking to #1 on Google (from unranked) keywords: BBQ, BBQ Order Online, BBQ Restaurant, and Best BBQ

Social Media: 2.99M+ Social Impressions, 89k+ Organic Social Engagements during the first month of launch

Email: Over 10k new email captures in first 6 months
67% Unique Open-Rate on welcome email (compared to 22.31% Food & Beverage Industry avg.)
114% Total Open-Rate ; 16.6% Click-Through-Rate
15% Click-to-View rate ; 1.67% order confirmation rate from email
Joe’s Kansas City Bar-B-Que – Send Joe’s slide #0 Joe’s Kansas City Bar-B-Que – Send Joe’s slide #1 Joe’s Kansas City Bar-B-Que – Send Joe’s slide #2 Joe’s Kansas City Bar-B-Que – Send Joe’s slide #3
emfluence provided us with exactly what we needed precisely when we needed it. They had the answers to the questions we didn’t even know we needed to ask. The fact that they’ve been an absolute delight to work with is icing on the cake.Not only am I confident in the site and content we are launching, I am excited about the partnership we have built and look forward to seeing where it will go. From day one, emfluence has delivered home-run after home-run. I am so glad we found each other because I feel we are a perfect match and I am looking forward to continuing this partnership. We couldn’t be more thrilled and excited about this launch and what’s to come.

— Doug Worgul, Director of Marketing, Joe’s Kansas City Bar-B-Que

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