Case Study: Joe’s Kansas City Bar-B-Que – Send Joe’s
Send Joe's eCommerce Website Launch
11.5k
Unique Site Visitors within 24 hrs. of Launch
2.99
Million Social Impressions
4.47
% eCommerce Conversion Rate
The Challenge
Known in Kansas City as the creators of the world-famous Z-Man sandwich, Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns.
The Solution
emfluence provided an initial strategy assessment that included brand and technical findings as well as a deep-dive into the competitive landscape, as well as a tactical go-to-market plan. Agency Strategy, Search, Web Development and Creative Teams worked cohesively and swiftly to meet deadlines. While being mindful of maintaining the brand's iconic status and brand essence. Both of which are invaluable to the Joe's Kansas City team and their national fanbase of barbecue enthusiasts.
Website Traffic and SEO:
11,500 Unique Site Visitors in first 24 hours, Average Time on-site over 5 mins 4.47% e-commerce conversion rate during 2016 Holiday Season 756 new inbound links since August 2016; 166 new inbound domains Increased keyword ranking to #1 on Google (from unranked) keywords: BBQ, BBQ Order Online, BBQ Restaurant, and Best BBQ
Social Media: 2.99M+ Social Impressions, 89k+ Organic Social Engagements during the first month of launch
Email: Over 10k new email captures in first 6 months 67% Unique Open-Rate on welcome email (compared to 22.31% Food & Beverage Industry avg.) 114% Total Open-Rate ; 16.6% Click-Through-Rate 15% Click-to-View rate ; 1.67% order confirmation rate from email
Website Traffic and SEO:
11,500 Unique Site Visitors in first 24 hours, Average Time on-site over 5 mins 4.47% e-commerce conversion rate during 2016 Holiday Season 756 new inbound links since August 2016; 166 new inbound domains Increased keyword ranking to #1 on Google (from unranked) keywords: BBQ, BBQ Order Online, BBQ Restaurant, and Best BBQ
Social Media: 2.99M+ Social Impressions, 89k+ Organic Social Engagements during the first month of launch
Email: Over 10k new email captures in first 6 months 67% Unique Open-Rate on welcome email (compared to 22.31% Food & Beverage Industry avg.) 114% Total Open-Rate ; 16.6% Click-Through-Rate 15% Click-to-View rate ; 1.67% order confirmation rate from email
