Search engine optimization (SEO) has evolved far beyond rankings and traffic. The true power of SEO lies in how well it supports business development and…
Essense of Australia is a bridal brand known for its romantic and elegant wedding dresses that blend modern design with classic influences. Inspired by the breathtaking beauty found among the grandeur of Western Australia, Essense of Australia wedding dresses are designed for brides in search of traditional, timeless styles with a twist.
47%
Increase in Organic Traffic
181%
Increase in Goal Completions
233%
Increase in Page Value
Essense of Australia wanted to improve organic search traffic while ranking for highly competitive keywords. Additionally, they planned to expand into new international markets and knew they would need to work on additional SEO improvements to the website to accomplish their target goal conversions.
emfluence built and executed an SEO strategy built around ink building, semantic keyword targeting, international expansion into Germany, and significant page speed improvements.
Over the course of one year and four months, Essense of Australia saw significant results:
Search engine optimization (SEO) has evolved far beyond rankings and traffic. The true power of SEO lies in how well it supports business development and…
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