Good content inspires feelings, ideas, and possibilities—from your emails to your blogging strategy, your website copy, messaging, calls to action, and ad text, your audience gets to know your brand through the content you produce. Content is where your brand values live, and it’s how your clients and prospects get to know your brand. With the right content strategy in place, your content can transform casual website visitors into loyal followers.
No matter your goals, your digital marketing strategy should include content. But content marketing is not the same as having a solid content strategy—and that’s where emfluence is here to help. Whether your goal is to help your audience understand your value, drive new traffic to your website, or engage your existing following to take action, emfluence’s Content Marketing team can help you parse through your goals and provide you with the tactics to get there.
The Content Strategy Process
Yes, you’re right: you should be blogging on your website. But here’s the thing: a true content strategy is about more than blogging. Unlike content marketing, content strategy looks at what you’re trying to achieve with your marketing goals and informs how you’re going to use content marketing to get there. Content strategy will include all elements of content, from blogging to ad copy, integration of SEO and paid search initiatives, website language, brand messaging and more.
If that feels like a lot of copy, that’s good. Your content strategy should feel a little overwhelming, because it’s going to take a lot of copy to get your content off the ground. But the good news is that the emfluence Content Marketing team will walk you through everything we need to know for you to be successful, starting, of course, with your goals.
The emfluence Style of Content Strategy
Content Strategy Development
When choosing the right content marketing strategy for your business, our top priority is giving clients not only what they need, but what they want. Taking advantage of the emfluence team’s experience, expertise, and passion for digital marketing will empower you to choose the right digital marketing strategies and tactics for your business. Serving industry leaders in banking, retail, and manufacturing, to name a few, emfluence has a proven track record of content marketing success.
Starting with research, our content strategy development engages your existing marketing channels and seeks opportunities for informed expansion. We will help you determine what content you need, where you need it, and how to frame it to achieve the digital marketing goals you bring to the table.