Email Strategy and Marketing Automation - emfluence Digital Marketing

The Email Strategy Process

It’s no secret that email marketing is integral to any marketing plan, but getting your email strategy to produce returns is not so simple.

To really get the most out of an email marketing strategy, you have to consider:

Content personalization
List segmentation
A/B testing
Tracking variables
SPAM filters
Managing bounces and unsubscribes
GDPR, CAN-SPAM, CASL compliance
And more!

By staying up to date with the latest email marketing trends and best practices, we help our clients overcome the pitfalls associated with email marketing.

The emfluence Style

At emfluence, we love everything email and we have decades of experience to prove it. We love getting our clients’ emails into the inbox, we love seeing the ROI for every email campaign, and we love helping clients track, measure, and improve their way to an email strategy that produces results. Plus, no matter who you’re targeting, we’ve worked with clients in nearly every business category, including ecommerce and retail, higher education, financial services, travel and tourism, and more.

Email Assessment

We start with an assessment of your current email practices, followed by recommendations on everything from list hygiene to subscriber acquisition, cross-channel promotion, email creative, deliverability, engagement, and opportunities.

Email Management

Our email experts can handle it all from concept to creative development, messaging, testing, reporting, and more. Just sit back, and we’ll take care of the rest.

Marketing Automation Consultation

Automation is an email marketer’s best friend. We help you understand your customer data, CRM integrations, and help attach automated campaigns to measurable goals. This means more time for your marketing team to focus on new revenue-generating strategies.

In the market for a new platform? We love automation so much that we built a marketing automation machine ourselves- made by marketers, for marketers. Check out our emfluence Marketing Platform! .

Now What?

Get more value out of your email marketing efforts and your marketing automation platform by putting our email experts to work for your brand. Learn more about emfluence’s approach to email marketing, or get started with your next campaign, by filling out the form below or contacting us at expert@emfluence.com.