The digital landscape for how you market your business and connect with customers at a local level is extremely important. As more local businesses create a stronger presence leveraging local search, reviews, and social media connections, it can become a more challenging task for businesses with multiple locations to manage. In order to compete with smaller businesses in all of your locations, you will need to create a concentrated and efficient local social media strategy. Why is Localized Social Marketing So Important for Multi-Location Brands? In their latest […]
Fast Casual Marketing and Restaurant Marketing
Looking for a digital to door-front marketing strategy? Our expertise in fast casual and restaurant marketing ties technology solutions between marketing and point of sale systems to drive return visitors, build brand awareness, and create an army of loyal advocates.
Digital Marketing for Fast Casual and Restaurants
emfluence has more than a dozen years of experience in helping fast casual and restaurant brands increase online reservations, build successful loyalty programs, ramp up walk-in business, and foster repeat visits from happy diners. Based on our years of experience, a good fast casual or restaurant marketing strategy for digital marketing should include:
Generating More Reservations and Visits
Building Repeat Business
Campaigns for Multiple Locations
Reviews and Influencers
What We Recommend in Fast Casual Marketing and Restaurant Marketing
SEO and Paid Media
Email and Marketing Automation
Campaign Management
Brand Continuity
Website Design and Development
Now What?
Articles about Hospitality, Food & Beverage

How to Build a Welcome Email Series
First impressions are everything. That first point of contact is your chance as a brand to really shine and impress current and/or future customers. That’s why a welcome email series is so important to have in place! In this blog post, I’m going to cover some of the best practices and most compelling (if not obvious) reasons why you should be incorporating a welcome email series into your new customer or lead acquisition strategy. Be Prompt with Your Welcome Email Don’t keep people waiting. I recommend sending your welcome […]

How To Merge Facebook Business Pages
The desire to merge Facebook business pages stems from a variety of reasons. Perhaps, you want to consolidate separate location pages into a main page. Or, you may have changed your brand name or concept slightly and would like your page to reflect this. Recently, we helped 54th Street Grill & Bar merge "rogue" location pages into their main brand page. Users were creating random location pages when they were checking in, and thus, creating pages that were not being maintained and were not on brand. 54th Street gained admin […]