Congratulations, you’ve taken the first steps to taking your manufacturing business to the next level with the use of email marketing! That’s right, email is still a thing. In fact, email marketing is used by 92% of manufacturer marketing professionals according to the Content Marketing Institute. How the Manufacturers Can Incorporate Email into their Marketing Strategy In an industry where each purchase can be an intense and expensive, long drawn-out sales cycles that involve multiple stakeholders and other decision-makers, having a well-thought-out email marketing strategy to provide support is […]
B2B Digital Marketing
emfluence has a long, successful history working with B2B brands. From transportation and logistics to manufacturing, heavy machinery, wholesale, distribution, and more, we’ve worked with B2B brands across dozens of industries to meet—and exceed—their digital marketing goals. They come to us because we understand their need to increase brand awareness, automate long term lead-nurturing campaigns, and optimize website conversions.
Some of our most commonly worked with industries include:
- Transportation and Logistics
- Manufacturing
- Heavy Machinery
- Wholesale
- Distribution
Digital Marketing for B2B Businesses
Success in B2B digital marketing is fueled by consistent and sustainable growth, which can only be achieved by generating brand awareness as an industry thought leader, capturing prospects’ information early, and optimizing the process in which a prospect becomes a customer. SEO, PPC, mobile-friendly web development, CRM database integration, and email are the ways we provide results for our clients. A good B2B digital marketing strategy typically includes:
Lead Generation and Nurture Strategies
Building Your Online Brand
Leveraging Email to Keep Them Learning and Engaged
Reviews and Influencers
What We Recommend in B2B Digital Marketing
Search and Paid Media
Email and Marketing Automation
Website Design and Development
Content Strategy
Now What?
Articles about Industrial & Manufacturing

Content to Conversion: What Works for B2B Marketers
B2B purchase decisions are typically high value and expensive decisions. These decisions develop over a longer period of time than B2C and require relevant and timely content. The average B2B buying cycle is 6-12 months (Powerpost). So, what happens during this buying cycle and how can you guide it along? The answer – relevant, timely, targeted and personalized content. In a study by FocusVision, they discovered the average B2B buyer consumes 13 pieces of content before making a decision, typically eight vendor-created and five third-party created. Vendor-created content […]

Tips for Facebook B2B Advertising for Beginners
Let’s face it, you will not be the only skeptic reading this post. Knowing that when it comes to multi-touch B2B marketing efforts – where some industries are faced with months-long sales cycles – finding your spot in a social platform designed for consumers may seem like a waste of media spend dollars. But like a true marketer, you will continue reading to find out that social media is no longer a B2C-only playground and that it’s time for these business-to-consumer marketers to step aside and share the wealth with […]