emfluence has a long, successful history working with B2B brands. From transportation and logistics to manufacturing, heavy machinery, wholesale, distribution, and more, we’ve worked with B2B brands across dozens of industries to meet—and exceed—their digital marketing goals. They come to us because we understand their need to increase brand awareness, automate long term lead-nurturing campaigns, and optimize website conversions.


Some of our most commonly worked with industries include:

  • Transportation and Logistics
  • Manufacturing
  • Heavy Machinery
  • Wholesale
  • Distribution


Digital Marketing for B2B Businesses

Success in B2B digital marketing is fueled by consistent and sustainable growth, which can only be achieved by generating brand awareness as an industry thought leader, capturing prospects’ information early, and optimizing the process in which a prospect becomes a customer. SEO, PPC, mobile-friendly web development, CRM database integration, and email are the ways we provide results for our clients. A good B2B digital marketing strategy typically includes:


Lead Generation and Nurture Strategies

In B2B marketing, the sales funnel often lasts for months—maybe even years. To support your sales goals, you’ll need a wide range of inbound lead engines—from SEO to paid search, pay per lead, download campaigns and other attraction strategies, we’ll help you set up your website and digital footprint as hubs for new business.


Building Your Online Brand

How you look online will impact the new business you attract. That means your website should be functional as a lead hub and attractive, current, and secure. Take into consideration how your brand promises will map to your online presence, too—you can make buying from you easy, transparent, and convenient with a few tweaks to your digital footprint.


Leveraging Email to Keep Them Learning and Engaged

B2B email marketing is WAY more than sending a newsletter once a month. With your CRM and marketing automation platform integrated, you can transform lead nurture and client communications into a powerhouse of upsell, cross-sell, onboarding, renewal, and review campaigns. Good email strategy relies on sending useful, actionable messages at just the right moment—and we can help you get there.


Reviews and Influencers

Reviews aren’t just for B2C businesses. Your potential clients could be three quarters of the way through the sales process before they ever raise their hand as a lead—and here’s where your review strategy comes into play. As social proof becomes a reliable step in the lead acquisition funnel, be sure you have a plan in place to ask your best customers to share their experience with your business.



What We Recommend in B2B Digital Marketing

Search and Paid Media

Conversions aren’t a goal, but sales-ready leads are. Using custom audiences, we’ll help you target buyers that are truly ready to talk about your offerings—we can even help you launch campaigns for every step of the funnel, including remarketing campaigns from specific pages to social ads targeted to your specific audience.


Email and Marketing Automation

The experts at emfluence will develop targeted landing pages to bring you the most qualified, and profitable, prospective customers. Forms on these pages automatically feed prospects into both your CRM and the emfluence Marketing Platform, where they’ll be funneled through a series of nurture emails. Engaging prospects quickly with relevant, targeted, and personalized information keeps attrition rates down, and automating these campaigns means more conversions and less work for you. Engaging prospects quickly with relevant, personalized information keeps the potential customer engaged and puts your brand top-of-mind throughout the buying cycle.


Website Design and Development

In addition to building beautiful, mobile-friendly websites, we bring more qualified leads to your site by optimizing the code and content of every page to increase your search engine rankings. We use SEO, PPC, email, social media, and great content strategy to place you in the top tier of leaders for your industry. Our experts work with you to develop content and strategies to reach every audience, in every online channel, all the while tracking and improving upon the performance indicators that are most important to your end goal.


Content Strategy

Great content is about more than just good copywriting. The content in your website, emails, social media, and paid search channels has to be relevant and engaging to both human visitors and search engine bots if you want to capture prospects from the research phase all the way to the purchasing (and ultimately, advocate) phase of their buying funnel. emfluence can provide content strategy, production, and deployment of quality content across your marketing channels. We work with you to get to know your customers’ needs and your team’s sales cycle to produce effective content to get your brand recognized as an industry thought leader.


Now What?

Want to hear more about our B2B digital marketing stories? Get in touch and see how we can help you by filling out the form below or contacting us at expert@emfluence.com.

Articles about Industrial & Manufacturing

Tips for Facebook B2B Advertising for Beginners

Tips for Facebook B2B Advertising for Beginners

Let’s face it, you will not be the only skeptic reading this post.   Knowing that when it comes to multi-touch B2B marketing efforts – where some industries are faced with months-long sales cycles – finding your spot in a social platform designed for consumers may seem like a waste of media spend dollars.   But like a true marketer, you will continue reading to find out that social media is no longer a B2C-only playground and that it’s time for these business-to-consumer marketers to step aside and share the wealth with […]

Getting Started with B2B Ecommerce

Getting Started with B2B Ecommerce

Move over, B2C. Ecommerce isn’t just for you anymore. B2B ecommerce sales through online marketplaces and websites are on the rise, growing 11% in the last year, and surpassing $1 trillion in sales.  Not only is it important for business-to-consumer brands to have an ecommerce function to keep up with the demand these days, but with 74% of buyers doing research online before making a purchase, it’s becoming increasingly more important for business-to-business brands to follow suit. In this digital age, everyone wants the convenience of popping onto a website, […]

How to Use Your Marketing Automation Platform in Your Account-Based Marketing Program

How to Use Your Marketing Automation Platform in Your Account-Based Marketing Program

Looking for ways to make your account-based marketing program a bit easier on your sales team? Look no further than your marketing automation platform.   Account-based marketing programs take personalization to the next level. From individualized follow-ups from your sales team to highly personal marketing touchpoints that speak to each recipient’s specific needs, the most successful account-based marketing campaigns focus on making each touch feel like your recipient is the only person in the campaign.   These programs typically start with a high-value, flashy physical item that incorporates a variable […]

Let's Get Started