Marketing departments within healthcare organizations face a unique challenge: balancing the need for personalized communication without running afoul of HIPAA guidelines. Often, the challenge isn’t one of not having enough information, but one of too much – most of which you shouldn’t use. The following is a quick guide to help you organize your email strategy so that it is effective and compliant with HIPAA requirements. The good news for marketers using the emfluence Marketing Platform is that our software is HIPAA compliant. That means we adhere to a […]
Healthcare Digital Marketing
As a healthcare marketer, you have an extra layer of challenges: from community visibility to HIPAA compliance, your job requires more than simply sending out emails or launching paid search campaigns. In order to get your message in front of the right audience, you’ll need an integrated strategy that takes into consideration privacy, personalization, and your brand of wellness education.
Digital Marketing for Healthcare Marketers
emfluence has a broad range of experience across B2B and B2C healthcare marketing—from B2B providers looking to drive awareness and partnership opportunity for their healthcare software, products, and services to traditional B2C hospital and healthcare group marketers looking to engage with their local communities, we have the digital marketing toolset and our fingers on the pulse of what’s next for healthcare digital marketing strategy. A good healthcare marketing strategy for digital communications should include:
Promote Your Wellness Offering
Target Account Campaigns for B2B Healthcare Marketing
Accessibility for Mobile and Experience
Privacy
What We Recommend
Content Strategy
Email and Marketing Automation
Customer Surveys and Reviews
Search and Paid Media
Website Design and Development
Now What?
Articles about Health & Pharmaceutical

5 Ways to Uplevel Your Digital Marketing Strategy for Healthcare Providers
So you’ve gotten your five HIPAA rules under control and your marketing budget is at least 10% of your company’s overall budget. Now you are ready to embark into the healthcare digital marketing world, but don’t know which digital strategy to implement. Let’s look at the five ways you can uplevel your digital marketing strategy for healthcare to help you generate more traffic and stay competitive in the healthcare industry. Have an Easy-to-Navigate Website While Staying Mobile Conscience Although many people still use desktops, the majority of consumers access […]