Based on our new normal, we can determine this year’s online holiday shopping experience will be very different in comparison to previous years. This is…
Looking for your next social media advertising opportunity? You might be surprised at the power of Pinterest—and how you can leverage it to boost your…
Move over, B2C. Ecommerce isn’t just for you anymore. B2B ecommerce sales through online marketplaces and websites are on the rise, growing 11% in the…
You’ve put together a solid review strategy to improve local SEO and build your online reputation, and now you’re seeing a few subpar reviews come…
Featuring an average open rate that can be eight times higher and an audience that requires a broad opt-in policy, it’s no wonder that transactional…
The digital landscape for how you market your business and connect with customers at a local level is extremely important. As more local businesses create…
In today’s retail industry, success hinges on developing and implementing digital strategies that fuel sustainable growth. Our award-winning strategists and production team partner with your brand to…
It’s only the single most critical shopping day of the year. We’re either the shoppers fighting crowds to catch the best deals to fulfill our…
So you’ve got a new product to add to your ecommerce shop. That means it’s time to put together a marketing plan for your new…
When you think about transactional messages you are probably thinking about the email receipt you get after a purchase or possibly a password reset email….
Understanding the relationship between ecommerce and social media is essential when it comes to building your brand, connecting with your target audience, and launching a…
If your retail email ROI isn’t generating the highest return of your marketing budget, you might want to take a second look at your strategies….
Wondering how to optimize your Google Merchant Center Shopping Feed? As we move into a new year, most businesses are currently going over end of…
Here’s a surprising statistic for retail marketers to ponder: more than 40% of retailers aren’t implementing an abandoned cart email strategy to entice back would-be…
Last week, emfluence and our wonderful clients won 13 KCDMA AMBIT awards for excellence in targeted, measurable marketing – 2 more than last year! emfluencers…
Facebook announced it will be implementing some major changes to their News Feed in 2015. Marketers for brands of all sizes will need to adapt…
It’s October 1st. Sure, we still have Halloween to look forward to, but many of you are likely planning your holiday promotions calendar, working up your ideas for email and social media campaigns. What are the benchmark dates this year (2014)? Take a peek!