Case Study: The Roasterie Cyber Monday 2018 Campaign
The Roasterie 2018 Cyber Monday Campaign
6.5%
YOY Increase in All 2018 Orders
28%
Increase in November Sales
36%
Increase in November Orders
The Challenge

The Roasterie ran their first Cyber Monday email campaign in 2017 and received award-winning results, including recording the best online sales day in the company’s history, a 23.3% increase in profit over 2016, a 24.4% increase in orders placed in 2017 compared to 2016, and 5x more revenue in 2017 than in 2016.
For the 2018 holiday shopping season, The Roasterie wanted to beat their 2017 successes. Leveraging slightly modified email creative developed by emfluence in 2017 and strategy suggestions from the emfluence account management team, The Roasterie made the following tweaks to the 2018 Cyber Monday email campaign:
-Extended the Cyber Monday free shipping offer for the entire weekend versus one day
-Sent out two emails, three days apart
-Promoted the Cyber Monday sale on their website in addition to through their mailing list
The Solution
The slight modifications to strategy and creative worked. From the two emails sent, The Roasterie saw the following improvements over the award-winning 2018 Cyber Monday campaign:
-28% increase in sales the month of November (2017 vs. 2018)
-36% increase in orders the month of November (2017 vs. 2018)
-6.5% increase in orders placed in 2018 compared to 2017
-28% increase in sales the month of November (2017 vs. 2018)
-36% increase in orders the month of November (2017 vs. 2018)
-6.5% increase in orders placed in 2018 compared to 2017
