As Google relies on a wider variety of link and social sources, content marketing has taken the cake. Yet another Google algorithm was released in early May that laser focuses on quality content. Everyone is in the content game, but few are effectively combining content and search strategy. We need to look into where content is heading and how we can best utilize strategic content creation to both increase awareness and build brand loyalty. 86% of B2B businesses are utilizing some form of content marketing, and 87% of organizations claim […]
Google recently announced that they are moving to encrypted (https) search in an effort to make searching “more secure” for users. Whether the move actually creates a more secure search experience is up for debate, but for the SEO world, this announcement has created quite a stir.
On April 17, Google announced new matching behavior on AdWords for Exact and Phrase Match keywords. What does that mean in the world of pay-per-click (PPC) marketing? For one, it means that PPC campaign managers everywhere will no longer have to create variations of Exact and Phrase Match keywords, like including both singular and plural versions, misspellings, abbreviations and more…
8 aspects of your search engine optimization you should consider on a keyword-by-keyword basis
by Corey Morris, emfluence Search Engine Marketing Strategist
A rule of thumb in the age of the Internet is that if you blink, you probably missed 28 updates to the various sites you use on a regular basis. Sometimes the changes are minor, but even those minor changes can be game changers for marketers and advertisers. So, it’s always good to take a second to consider any kind of changes on the sites you frequent, put your business hat on, and think about how it might affect you or your client.
Ok, so after reviewing some basic AdWords reports, you’ve managed to identify some pain points, make some bid changes, maybe even add and remove some keywords. All these changes are made and should help you on the way to having an effective paid search campaign that will deliver the results you’re looking for.
What else can you do?
Google makes a lot of data available to you within the AdWords interface that can give you additional insight into the true performance of your campaign.
Imagine if your website had more than one doorway, i.e. the home page. What if you could roll out a welcome mat at each page of your site, making it possible for Joe Searcher to come in via the page that is most interesting to him?
Optimize your page well, friends, and it’s possible. So, how do you pick which keywords to target with Search Engine Optimization? How many terms can you optimize a single page or section for?
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