brand marketing

Call it customer retention, customer loyalty, or brand affinity: what we’re really after as marketers boils down to one word, and that word is love….

Welcome to the age of the influencer, where consumers trust online reviews as much as a personal recommendation. For marketers, that means what those reviews…

So, You Decided to Run Terrestrial Radio Ads… Why: You wanted to achieve mass reach, with a low CPM, to reach a captive audience. You…

It is all too common that digital marketing agencies narrow their focus on only the trendiest marketing tactics. Everyone is buzzing about the latest feature of SnapChat or the newest PPC ad style on Google. You see countless blog posts, social media posts and think-pieces hailing the next great thing in marketing. What’s worse is that so many of these digital marketing agencies then push their clients toward executing these “Tactics of the week” without a full understanding of what they can actually do for the client and the results they can deliver. It’s the marketing equivalent of throwing stuff up against a wall and seeing what sticks.

It’s never too early to start forecasting what’s going to be ‘the next big thing’ in the digital marketing and tech landscape in 2017. emfluence has compiled trends and expectations from across our agency team members to bring you an array of predictions for what to look for, and more importantly plan for in 2017. The boldest prediction of all? 60% of the time our predictions are right, every time.

Is it obvious that Instagram Stories is a Snapchat rip off? Absolutely. Does it matter? Not in the least. If you already have Instagram, you now have the feature power of Snapchat behind it. Without the trouble of building and managing a completely separate channel and audience.

If you are a digital marketer, then odds are that you touch content production in one way or another. That also means that you're well…

You can blog and publish content regularly. However, if your site content isn’t converting your website/blog readers into actual contacts – then what’s the point or value behind it? Every marketer inevitably hits a content wall and bandwidth restrictions to keep churning out blog posts, social posts, infographics, videos, podcasts…you name it. The key is to keep the content and conversion wheels in motion, even while you’re not at the actual wheel creating it.

Joe’s Kansas City Bar-B-Que, a long time fixture in National Barbeque Capital Kansas City, has come a long way from it’s humble roots in a neighborhood corner gas station. Joe’s has turned into a famous spot for BBQ aficionados, celebrities and fans alike. With their growth, Joe’s Kansas City recognized that their brand was underserving one large area of their growing fandom: the internet. In early 2016, Joe’s Kansas City Bar-B-Que tapped Kansas City-based digital agency, emfluence, to bring Send Joes KC BBQ to life online.

We’re currently in the midst of a social arms race around live video streaming integrations and roll-outs across Facebook, Twitter, and other major social players. Live video streaming, amongst other next-generation Web innovations like virtual reality headsets, the Internet of Things (IoT), and other wearable technology, all make up what many digital experts and Web data scientists like John Markoff and Tim O’Reilly experts have already dubbed “Web 3.0.” Web 3.0 can be summarized as the “connective intelligence and learning of all Web users and devices – or all of your things talking to the other things about all of the things.”

The 2016 KCDMA AMBIT's Award show was a great night for the emfluence team and our wonderful clients! This year, the gala was held at…

Today Instagram announced that it will be lifting its previous 15-second cap on video capabilities in favor of the new 60-second format. For a long time brands have been confined into figuring out ways to share their message on the creative social media giant in a 15-second format. With 4x that amount now available, brands have more time to get inventive but why the big change all of a sudden?

Boaty McBoatface sounds like something a kindergartner would say, or it may remind us of Theodore Tugboat, but it probably shouldn’t be the name of the $300 million dollar research vessel. As the latest instance of the internet getting the best of an advertising campaign, Boaty McBoatface takes the stage as one of many well-planned engagement campaigns that had an unplanned outcome.

How the Zero Moment of Truth Paradigm is Shifting to Micro-Moments

What You Need to Know About Facebook’s New Audience Optimization Tool

As a marketer, you've been hit over the head with the value and importance of a well-rounded content strategy for a few years.  It's the…

It’s been a year full of knowledge on our emfluence blog page where we covered everything from Email send best practices to Minions! If you missed some of our top posts from this year now is your chance to get caught up. Below you will find a quick recap of our top 10 ranked blog posts of the year and links to the original articles, enjoy!

If you’re like me, and check Instagram a few (hundred) times a day, you have probably noticed that your feed has included a lot more…

No matter what your situation is, no matter how large or small your company is, viewing the big picture is key to creating an all encompassing content strategy.

Not too long ago (a decade or so), being in SEO meant figuring out the best “link farms” to submit your site to as well…

Over the last year, I’ve attended a few banking conferences and a hot topic that’s often brought up is the future of the bank branch….

With Techweek concluding recently, here is a run-down on some cool tools you can use for your business with helpful advice from Techweek speakers. So,…

Buzzsumo, a content research platform, recently released a new feature in their arsenal of content measurement called SumoRank. This new addition aims to fill a…

A key part of any brand is consistency. We regularly work with brands to help ensure their voice, image, and communication mediums are reliable. The…

Instagram recently issued an update on their picture sharing capabilities saying that you will now be able to change the formatting of your pictures and…

At the intersection of relevance and creativity, it is easy to get frustrated with how much work can be involved in creating compelling visual content….

Here's how to implement an effective content strategy solution for the busy content creator! We all know content is the key building block to a…