Reddit is often referred to as “the front page of the internet”, but for marketers, it’s something even more valuable: a direct line into tightly…
Reddit is often referred to as “the front page of the internet”, but for marketers, it’s something even more valuable: a direct line into tightly…
For years, I’ve championed the idea that the customer service team plays one of the most pivotal roles in any successful marketing strategy. They are…
Companies have multiple priorities to manage whether it’s employee satisfaction, product development, or logistics. Another priority most companies will agree on is the customer. The…
Call it customer retention, customer loyalty, or brand affinity: what we’re really after as marketers boils down to one word, and that word is love….
Welcome to the age of the influencer, where consumers trust online reviews as much as a personal recommendation. For marketers, that means what those reviews…
So, You Decided to Run Terrestrial Radio Ads… Why: You wanted to achieve mass reach, with a low CPM, to reach a captive audience. You…
It is all too common that digital marketing agencies narrow their focus on only the trendiest marketing tactics. Everyone is buzzing about the latest feature of SnapChat or the newest PPC ad style on Google. You see countless blog posts, social media posts and think-pieces hailing the next great thing in marketing. What’s worse is that so many of these digital marketing agencies then push their clients toward executing these “Tactics of the week” without a full understanding of what they can actually do for the client and the results they can deliver. It’s the marketing equivalent of throwing stuff up against a wall and seeing what sticks.
If you are a digital marketer, then odds are that you touch content production in one way or another. That also means that you're well…
You can blog and publish content regularly. However, if your site content isn’t converting your website/blog readers into actual contacts – then what’s the point or value behind it? Every marketer inevitably hits a content wall and bandwidth restrictions to keep churning out blog posts, social posts, infographics, videos, podcasts…you name it. The key is to keep the content and conversion wheels in motion, even while you’re not at the actual wheel creating it.
Joe’s Kansas City Bar-B-Que, a long time fixture in National Barbeque Capital Kansas City, has come a long way from it’s humble roots in a neighborhood corner gas station. Joe’s has turned into a famous spot for BBQ aficionados, celebrities and fans alike. With their growth, Joe’s Kansas City recognized that their brand was underserving one large area of their growing fandom: the internet. In early 2016, Joe’s Kansas City Bar-B-Que tapped Kansas City-based digital agency, emfluence, to bring Send Joes KC BBQ to life online.
The 2016 KCDMA AMBIT's Award show was a great night for the emfluence team and our wonderful clients! This year, the gala was held at…
Boaty McBoatface sounds like something a kindergartner would say, or it may remind us of Theodore Tugboat, but it probably shouldn’t be the name of the $300 million dollar research vessel. As the latest instance of the internet getting the best of an advertising campaign, Boaty McBoatface takes the stage as one of many well-planned engagement campaigns that had an unplanned outcome.
What You Need to Know About Facebook’s New Audience Optimization Tool
As a marketer, you’ve been hit over the head with the value and importance of a well-rounded content strategy for a few years. It’s the…
If you’re like me, and check Instagram a few (hundred) times a day, you have probably noticed that your feed has included a lot more…
No matter what your situation is, no matter how large or small your company is, viewing the big picture is key to creating an all encompassing content strategy.
Not too long ago (a decade or so), being in SEO meant figuring out the best “link farms” to submit your site to as well…
A key part of any brand is consistency. We regularly work with brands to help ensure their voice, image, and communication mediums are reliable. The…
Instagram recently issued an update on their picture sharing capabilities saying that you will now be able to change the formatting of your pictures and…
Here's how to implement an effective content strategy solution for the busy content creator! We all know content is the key building block to a…
The IRS audits an astonishingly low number of people – about 1% (Kiplinger, March 2015). Still, the word ‘audit’ makes hearts race and hands sweat….
In part of one of this three-part series about social video ads, I reviewed the social media industry’s shift towards promoted video ads. The focus…
Facebook and other leading Social Platforms have been placing an increased focus on what’s known as the “Visual Language.” This digital content phenomenon has grown…
The desire to merge Facebook business pages stems from a variety of reasons. Perhaps, you want to consolidate separate location pages into a main page….
How do you define your brand? Trick question! It doesn’t matter what you’re thinking. More importantly, how does your audience think of your brand? I’m…
When two brands come together to create a partnership or co-branded effort that works, it’s a beautiful thing. Brand partnerships and co-branding efforts can strengthen audience impressions and elevate the love of a brand to a whole new level.
Pop Quiz, social media marketers: What’s the difference between Oreo’s “You can dunk in the dark” tweet during the 2013 Superbowl and the Golf Channel’s #DreamDay promotion on the anniversary of Martin Luther King Jr.’s famous “I have a dream…” speech? One is a cheeky quip about a current event. One is making a speech that inspired and liberated an entire group of people somehow equivalent to golfing. And there’s a lesson in there for us social media marketers and brand managers.