social media marketing

Instagram recently issued an update on their picture sharing capabilities saying that you will now be able to change the formatting of your pictures and…

Pinterest is upping their ROI game to attract more marketers (and money) to their platform. Brands have already been playing with Paid Pins and now,…

Take My Picture! Image is everything. Your hard work, your history, and your reputation are stored in the images you share in traditional and digital…

As with any PPC/Display advertising campaign, there are no magic bullets to guarantee success. The best ad-campaigns are crafted through strategic audience targeting, identifying KPIs…

In part of one of this three-part series about social video ads, I reviewed the social media industry’s shift towards promoted video ads. The focus…

Facebook and other leading Social Platforms have been placing an increased focus on what’s known as the “Visual Language.” This digital content phenomenon has grown…

More and more, audience members want to spend their time and money with brands that create a relationship. Companies offering valuable content for consumers, in…

The desire to merge Facebook business pages stems from a variety of reasons. Perhaps, you want to consolidate separate location pages into a main page….

Humans are visual. It's science. Our brains process visuals 60,000x faster than text, which explains the rise of interest around infographics. Forms of infographics have…

When your customers are already fans of your business, how do you turn them into fans online, too? How do you turn your offline brand…

Thanks to the National Speakers Association Kansas City chapter for hosting me as their February presenter. I get to do a lot of social media…

Facebook announced it will be implementing some major changes to their News Feed in 2015. Marketers for brands of all sizes will need to adapt…

Back in July, Alyssa posted about one of Twitter’s newest marketing tools, Twitter Lead Gen Cards, that can help convert social media connections into email…

How do you define your brand? Trick question! It doesn’t matter what you’re thinking. More importantly, how does your audience think of your brand? I’m…

Real-time marketing has always been at the root of social media. The interest consumers have in interacting with brands on social media largely stems from…

Earlier this week, Tyler wrote a great post about Google Analytics’ new demographics data, and how it offers a treasure trove of information about visitors…

On Wednesday night, emfluence client work scored 11 KCDMA AMBIT Awards for excellence in targeted, measurable marketing, including a Gold in each category of email, search and social media marketing!

For bank marketers, social media strategy is crucial to being accessible to customers. It’s also very different than, say marketing for Oreo or Boulevard Beer. Bank marketers need to find a way to make your Facebook campaign particularly likeable. Here’s how one of our clients did it.

When two brands come together to create a partnership or co-branded effort that works, it’s a beautiful thing. Brand partnerships and co-branding efforts can strengthen audience impressions and elevate the love of a brand to a whole new level.

At last year’s Superbowl, Oreo’s “dunk in the dark” tweet was declared the launch of real-time marketing as a social media marketing trend. Yesterday, I declare, was its death.

When Facebook added the extra metric beneath all posts that shows “how many people saw this post”, social media managers all over the web were enthralled…and outraged. Social media managers grab their hair in frustration when a LOL cat video goes viral and their post stagnates – “only 5 likes and 25 people saw this post? That stuff was genius – GENIUS!” By teaming great content with some careful strategy that plays to Facebook’s rules of reach, you can better maximize the reach of your Facebook posts in 2014.

Even a top-performing restaurant chain can make mistakes. It’s important for marketing managers to ensure that reputation monitoring is part of their restaurant marketing plan for 2014. When slip-ups happen, what’s the next move? Here are 3 simple steps that restaurant marketing managers should take when a negative review shows up on a review site:

Restaurateurs don’t need to look any farther than the smartphone in their own pockets to glean insight into restaurant marketing plans for 2014. According to wireless carrier consultant Chetan Sharma, 27% of all internet traffic came from mobile devices last year, a 5% increase over 2012.

What generation wants to party with their parents? No generation. Millennials are no exception, as illustrated by their declining use of perennial social media juggernaut…

Nexgate’s report also noted that 1 in every 200 social media post are considered by consumers to be spam. It’s difficult to have a substantial ROI, if your followers think your posts contain spam, meaning it is seen as overly promotional or irrelevant. Try these 5 tips to prevent sabotaging your own social media content marketing.

A few of us marketers don’t have all our campaigns planned out just yet and Holiday Season kicks off next Wednesday. In fact, some retailers are starting this week since Thanksgiving is a little later this year! Here’s a look at the important dates for digital marketers in the 2013 Holiday season.

Headlines are more important now than ever, thanks to social media. Think about what is shared when you Tweet, post to Facebook, or share a link on LinkedIn. What auto-populates when you click “Tweet This” above an article? Usually, it’s the headline. And if it can’t capture attention in 100 characters or less, that share isn’t working as hard for you as it could.