The desire to merge Facebook business pages stems from a variety of reasons. Perhaps, you want to consolidate separate location pages into a main page….
The desire to merge Facebook business pages stems from a variety of reasons. Perhaps, you want to consolidate separate location pages into a main page….
Humans are visual. It's science. Our brains process visuals 60,000x faster than text, which explains the rise of interest around infographics. Forms of infographics have…
When your customers are already fans of your business, how do you turn them into fans online, too? How do you turn your offline brand…
Thanks to the National Speakers Association Kansas City chapter for hosting me as their February presenter. I get to do a lot of social media…
Back in July, Alyssa posted about one of Twitter’s newest marketing tools, Twitter Lead Gen Cards, that can help convert social media connections into email…
How do you define your brand? Trick question! It doesn’t matter what you’re thinking. More importantly, how does your audience think of your brand? I’m…
Real-time marketing has always been at the root of social media. The interest consumers have in interacting with brands on social media largely stems from…
Earlier this week, Tyler wrote a great post about Google Analytics’ new demographics data, and how it offers a treasure trove of information about visitors…
On Wednesday night, emfluence client work scored 11 KCDMA AMBIT Awards for excellence in targeted, measurable marketing, including a Gold in each category of email, search and social media marketing!
For bank marketers, social media strategy is crucial to being accessible to customers. It’s also very different than, say marketing for Oreo or Boulevard Beer. Bank marketers need to find a way to make your Facebook campaign particularly likeable. Here’s how one of our clients did it.
When two brands come together to create a partnership or co-branded effort that works, it’s a beautiful thing. Brand partnerships and co-branding efforts can strengthen audience impressions and elevate the love of a brand to a whole new level.
At last year’s Superbowl, Oreo’s “dunk in the dark” tweet was declared the launch of real-time marketing as a social media marketing trend. Yesterday, I declare, was its death.
When Facebook added the extra metric beneath all posts that shows “how many people saw this post”, social media managers all over the web were enthralled…and outraged. Social media managers grab their hair in frustration when a LOL cat video goes viral and their post stagnates – “only 5 likes and 25 people saw this post? That stuff was genius – GENIUS!” By teaming great content with some careful strategy that plays to Facebook’s rules of reach, you can better maximize the reach of your Facebook posts in 2014.
Even a top-performing restaurant chain can make mistakes. It’s important for marketing managers to ensure that reputation monitoring is part of their restaurant marketing plan for 2014. When slip-ups happen, what’s the next move? Here are 3 simple steps that restaurant marketing managers should take when a negative review shows up on a review site:
What generation wants to party with their parents? No generation. Millennials are no exception, as illustrated by their declining use of perennial social media juggernaut…
Nexgate’s report also noted that 1 in every 200 social media post are considered by consumers to be spam. It’s difficult to have a substantial ROI, if your followers think your posts contain spam, meaning it is seen as overly promotional or irrelevant. Try these 5 tips to prevent sabotaging your own social media content marketing.
Headlines are more important now than ever, thanks to social media. Think about what is shared when you Tweet, post to Facebook, or share a link on LinkedIn. What auto-populates when you click “Tweet This” above an article? Usually, it’s the headline. And if it can’t capture attention in 100 characters or less, that share isn’t working as hard for you as it could.
Per an email from Pinterest founder, Ben, in my inbox this morning, it sounds like Pinterest is starting to get serious about how to monetize. They’ve announced that their dipping their toes into the idea of sponsored pins. If they do it well, this could be great news for marketers, especially of products in popular Pinterest categories.
Flip through the slide presentation from Jessica’s presentation on integrating emerging media into your event crisis management plan, given to the PCMA Heartland Chapter on Sept 19th.
Pop Quiz, social media marketers: What’s the difference between Oreo’s “You can dunk in the dark” tweet during the 2013 Superbowl and the Golf Channel’s #DreamDay promotion on the anniversary of Martin Luther King Jr.’s famous “I have a dream…” speech? One is a cheeky quip about a current event. One is making a speech that inspired and liberated an entire group of people somehow equivalent to golfing. And there’s a lesson in there for us social media marketers and brand managers.
Google+ for Business offers strong SEO opportunities by actively passing relevant traffic, if not through preferential treatment from Google itself. Tyler takes a look at 3 ways incorporating a Google+ plan is still worth it for your SEO team (even if the social media team pushes back).
emfluence emsights features posts about email, social medial, mobile, search marketing, and digital marketing.
This is the first of 3-part blog series on shaping your social media strategy. Step 1: creating social content that is current and fits your overall marketing strategy.
Social media is a powerful force in how brands are perceived, received, shared and discussed and I’d argue that content is at the crux of that. Social Media Marketers have a challenge on their plate: we have to come up with the great content to support our brilliant marketing strategies. If you’re like me, you’ve had that day where you just think, “What the heck do I talk about?”
Today, the highly visual social media site, Pinterest, announced that they’ll be helping pinners find fun stuff like recipes, movies and products by creating ‘more useful’ pins; great news for social media and digital marketing practitioners.
There is definitely an art to writing for social media, and for Twitter in particular. You think you have 140 characters – already a hard task — but you actually only have 97 characters to say what you need to say. The anatomy of a healthy, sharable tweet looks like this…
Storify is among the newer tools for a social media practitioner and has been gaining popularity as a way to collect and organize tweets, especially those collected around a specific hashtag or top. Today, they launched their Storify Business account option, offering journalists, agencies, brands and bloggers the chance to upgrade their toolset.
In this presentation, I go into the 6 Steps of Getting Started with Twitter, plus a diagram of “the perfect tweet.” The tips in this presentation are largely for marketers, but a lot of the material is helpful even if you just want to dive in personally!
Last Sunday, Americans gathered ‘round our televisions for a rare real-time television event: a really big football game. But something has changed in television – really, in any content consumption: fans are experiencing real-time TV by pairing it with social media, like Twitter. Most notable was the quick and clever thinking of several brands that had been actively engaging in social media during the entire game, especially when the unexpected happened. Some brand responses were home runs and some, not quite.