Humans are visual. It's science. Our brains process visuals 60,000x faster than text, which explains the rise of interest around infographics. Forms of infographics have always been prevalent in print newspapers / magazines, and in the classic board meeting presentation, of course. However, the digital age has breathed new life into creatively communicating information through visual formats. Users are electing to consume their information through infographics… and they are looking for infographics.
It's more important than ever to devise ways of communicating valuable information around your brand and industry visually. Here are five reasons to use infographics:
- Compelling Content
It's hard to grasp the whole story data can tell from a spreadsheet full of numbers. Infographics break out complex ideas and data into visual content that is easy to digest.
- Easily Accessible
Infographics can be shared across a variety of social channels and drive traffic back to your site. After creating an infographic for a blog post, share it on visual channels like Facebook and Pinterest to bring people to your post with the original infographic.
- Higher Retention Rate
Data alone can be harder or slower to process, but an infographic gives someone the ability to scan palatable pieces of information and take what they want. Because information is broken up visually, users can more easily access the information they are looking for and find it again.
- Easy to Create
You don't have to be a photoshop pro to make an infographic! Here are 10 free tools for creating infographics.
- Show Your Expertise
Infographics showcase your thought leadership in a visually appealing way. They can be applied to any industry. The creative possibilities are endless!